Rebirth Starts From 2006

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When Huang Shan left, Zou Rong seemed to have not turned her head, and asked in a daze,

"What just happened?"

stroke it,

Huang Shan came here today to talk to Chen Yang about the cooperation between Damai Computer and 360 Software.

Then, it suddenly became that Damai did not cooperate with 360, but with all available software companies,

However, for the computer protection software, they did not find a partner, but developed it by themselves.

Then, Huang Shan proposed to invest in 360 Company, but was rejected by Chen Yang.

Not only that, but also said that protection software has no future,

Since there is no future, why do you want to make your own protection software?

Is not this contradictory?

Going around, her little head really can't turn around.

Chen Yang rubbed his little head and said with a smile, "I can't even turn my head around such a simple matter?!"

Zou Rong blinked, feeling very unconvinced, "It's not that I can't turn my head around, it's because you are too circumambulate, you have circled the earth three times, I can only understand."

"Oh, that's how it is,"

Chen Yang put his arms around the little girl, pretending to be in a daze and said, "Okay, if you don't want to talk about it, you can talk about it. If you don't understand, I will tell you."

Zou Rong thought for a while, then pouted and said, "Since you said you won't need protection software in the future, why do we have to do it ourselves?"

Chen Yang shrugged and said with a smile, "I mean it won't be needed in the future, but it doesn't mean it won't be needed now.

Now that there are so many viruses, without protection software, it is strange that the computer does not crash! "

Zou Rong was dumbfounded, blinked several times, and then said, "Since we need to use it now, why not just use 360?"

Chen Yang chuckled, "Of course it's user experience,

Although 360 has complete functions in computer protection and has a large number of users,

But from the perspective of user experience, there are still many places in the 3600 software that are not liked by users.

Because their profit model is to use free anti-virus to bring a lot of traffic to their browsers, navigation and other products, and then use advertising to monetize to support the development and maintenance of anti-virus software.

The rest is their profit,

But many people don't like advertisements, and don't like being drained. They will find it annoying and annoying.

In addition, 360 is set to force uninstall any software. When you want to uninstall their own software, you will find it very difficult. This will even arouse the rebellious psychology of some users.

Don't look at the rapid growth of 360's user base, but it's all based on free. In fact, their reputation may not be much better.

Based on these circumstances, and from our own point of view,

For Damai computers, we pre-installed the software, and users thought it was an advantage.

But if we pre-install a well-known free software, this sense of anticipation of taking advantage will be many times weaker,

If this kind of free software is still annoying, it will probably be counterproductive.

Do you understand? ! "

Uh,

Zou Rong was speechless for a moment.

The point is that what Chen Yang said is right, and it would be the same for her,

If when she was shopping, the merchant gave her a gift, but she herself knew that this so-called gift could actually be picked up for free at the entrance of the mall, would there still be any sense of expectation? !

No!

If this kind of gift is still something I don't want at all, then I don't even want to buy something from the original merchant!

With the same heart and mind, if the potential consumers of barley really give up buying barley computers for these reasons, it would be really wronged.

While this possibility is low, it is not impossible.

Zou Rong blinked and said thoughtfully,

"So, even if it's the same free thing, it must be given away if it's not on the market, or in other words, no one knows it's free!"

"That's right, that's the truth,"

Chen Yang said with a smile, "Knowing that it's free, this kind of expectation is the lowest. If you give it away, it's better not to give it away.

Secondly, there is no such thing in the world. Consumers can't determine the value, and they can also feel that they are taking advantage.

The best way is to give something that everyone knows is valuable, even if you don't need it, but anyone will think that you have taken advantage of it,

So ah, this gift is also very particular! "

In fact, this is similar to the e-commerce operation methods of later generations.

The same merchant may open many different shops on different platforms, but they sell the same item, and these items will be marked with different prices.

some high, some low,

Generally speaking, those with low prices will definitely sell better than those with high prices.

But in fact it may not be!

This involves a very interesting consumer psychology theory,

When consumers see the same product with different prices, they will have two reactions at this time.

The first is to just buy the cheap one, because for the same thing, buying the cheap one is taking advantage.

This situation is very normal, and it was also the case in the past. Therefore, in the early stage of e-commerce, many merchants used high-priced products to attract traffic, and then used low prices to drive traffic.

But what is interesting is that through big data analysis, merchants found that there is another situation,

Some consumers will choose the ones with high prices, and there are quite a few such people!

Why does this happen?

Through analysis, some operation experts found that there is one very critical point,

That is, e-commerce is different from traditional retail business, he cannot see the real thing!

Then, in the absence of seeing the actual product, many consumers will, based on their social experience and life experience, baselessly believe that the two commodities with different prices only look the same.

They will think that the quality of the low price is poor, and the quality of the high price is better.

From the point of view of the price-performance ratio of what you pay for, as long as the price is within the range that their subconscious can bear, or within the judgment range of their life experience, they will choose the store with the higher price.

Consumer psychology is so amazing!

What she said made Zou Rong speechless,

If you have studied economics, you may be familiar with these things, but the little girl studied law. Although she also studied economic law, she is not the same way at all.

After being stunned for a long time, Zou Rong came to his senses and said, "Then, all the built-in software in Damai's computer are paid versions?"

Since consumers want to have the psychology of taking advantage, they should install the paid version of the software!

Chen Yang shook his head and said with a smile, "It's free, who knows?"

Zou Rong was stunned again, "Huh?"

Chen Yang put his arms around his wife and said with a smile, "There are thousands of software types, some are charged and some are free, but what Huang Shan said just now is right, in the long run, free is the big trend.

So, in the future, almost all software can be found in a free version,

From the current situation, we will use paid software as much as possible, and then make it free for users of Damai Computer.

But there are always some software that are free, such as audio-visual playback software, almost no one uses the paid version.

Therefore, what we have to do is to purchase fee-based software and at the same time transform free software to form a unique Damai software library for users to use for free.

That's what Lao Zhou said just now. "

Zou Rong was dumbfounded again, "But you didn't say anything just now?"

She was by the side just now, and never heard her husband or Zhou Daoen say these words.

Chen Yang smiled, "I said it!"

Facing Zou Rong's bewildered eyes, Chen Yang smiled and said, "Think about it, did I tell Huang Shan that in the final analysis, this matter is actually a matter of the supply chain?!"

Zou Rong thought about it for a while, and said uncertainly, "It seems to have been said before."

Then he asked again, "But, these two are not the same thing, are they?"

One is the supply chain, and the other is the software configuration, which is irrelevant at all!

Chen Yang spread his hands and said with a smile, "Do you still need to buy things that don't cost money?

What needs to be purchased costs money, in order to satisfy the user’s psychology of taking advantage, and free software that does not need to spend money is useless to install. It will not satisfy customers, but may arouse rebellious emotions.

What do I need him for?

But there are some softwares that we can’t live without. In this way, we can only do it ourselves.

Isn't that the same thing! "

Zou Rong was speechless for a moment.

Are you playing charades here?

Seeing his wife in a daze, Chen Yang laughed loudly, rubbed her little head, and said,

"Huang Shan and Lao Zhou are both people with rich management experience. If they need me to explain this matter carefully, then they will not be able to sit firmly in this position.

You didn’t see me, I just mentioned one thing, Huang Shan and Lao Zhou arranged things, and Lao Zhou also made it clear that the focus of the pre-installed software is user experience, which means that not all software can be installed in it.

That is to say, if you don’t understand, I will explain it carefully to you. You should understand now. "

Zou Rong sighed faintly, "I understand, I understand, but I suddenly feel so stupid!"

When I was not exposed to these business operations, I didn’t feel anything, but after being with my husband for a long time, especially after listening to him and Huang Shan Qin Yu’s exchanges and work, I realized that the things in it are not simple at all.

Before that, she was secretly thinking whether her husband paid Huang Shan and Qin Yu too much, not to mention the basic annual salary of tens of millions, and hundreds of millions of bonuses, and even gave back the shares.

But only now have I discovered that people can get high salaries because of their real skills, and the money is really worth it.

Chen Yang put his arms around the little girl, and said with a chuckle, "You're so stupid, it's just that you specialize in art. If it's something about law, you can beat the three of us by yourself, okay?"

"Well, that's true,"

The little girl was easily solved, and she immediately became happy again. She raised her face, raised a finger, and said with a smile, "The last question."

Chen Yang hugged her, raised his eyebrows, "Well, say."

Zou Rong snapped her fingers and said, "If Damai Computer uses a lot of paid software, will the money be paid by us or by the user?"

Chen Yang rolled his eyes and said with a smile, "On the surface, it's us, but actually it's the users!"

Zou Rong frowned and thought for a while, then said, "You mean, add the money for the software to the price of the computer?"

Snapped,

Chen Yang snapped his fingers, slapped his wife on the forehead, and said with a smile, "Not bad, I've become smarter,

Generally speaking, the life span of a laptop is five to eight years at most.

Even if we pre-load ten and eight paid software, but because of centralized procurement, the price is not too high, and the annual fee of more than one hundred yuan a year,

Looking back, you only need to increase the price of the computer by a thousand or eight hundred, and the money will be returned! "

"But,"

Zou Rong bit her finger and looked at Chen Yang puzzled, "If the price rises so much, are you afraid that you won't be able to sell it?"

“That’s why user experience is needed,”

Chen Yang said with a smile, "Only low-quality things need to be sold through price wars, and high-quality things will never worry about selling.

As long as Damai can build our products well in terms of software and hardware to satisfy users,

Then you can use word of mouth in exchange for high profit margins, just like Apple Computer. This method is much better than taking the low-price route. "

Just when Zou Rong was thinking,

Chen Yang added, "Besides, after we have built a good reputation for our products, we can have other ways to make money.

Such as free plus in-app purchases! "

Um?

Zou Rong raised her head and blinked, "What is that?"

Chen Yang smiled slightly, "Have you ever bought a QUOQU membership? That's a typical example of free plus in-app purchases!"

Zou Rong understood instantly,

First provide users with a free software, and then set up a variety of value-added services in it to lure users to spend money.

It turns out that there is a professional term for this method!

Zou Rong held her head in her hands, closed her eyes and meditated silently, "User experience, anticipation, free plus in-app purchases,..."

Chen Yang lowered his head and patted her small head, "What are you doing?"

Zou Rong was serious and unmoved, "Don't disturb my study, I want to improve myself, and I must do a good job in the work of the poverty alleviation investment company!"

Chen Yang couldn't help but smile bitterly, "No, you really plan to work in an investment company?"

When he was in the United States before, the little girl said that she was going to work in an investment company. He thought it was a three-minute enthusiasm, but he didn't expect it to be nearly a month, and she was still sincere.

Zou Rong didn't even open her eyes, and said seriously, "It's hard to chase after a little girl's words, and she must do what she says, otherwise why should I not be ashamed to ask my subordinates, and ask you for advice humbly!"

Chen Yang, o(╯□╰)o

I just said why this girl suddenly became interested in business, she really wanted to be a strong business woman, but didn't she say before that she was going to the legal department of Honggu Capital, and she changed her mind so quickly? !

"The inner one~www.readwn.com~Zou Rong suddenly opened her eyes, blinked at her husband, and asked, "How is the establishment of the poverty alleviation investment company going?" "

Chen Yang squinted his eyes and thought for a while, "Boss Shan has been busy with this matter for the past two days, so it should be soon."

Zou Rong was speechless for a moment, "Are you not worried about such a big matter?"

Chen Yang smiled sarcastically, "Otherwise, why would I ask them to do it? There are so many things that I can't handle alone."

Zou Rong curled her lips, feeling sorry for Huang Shan suddenly, "Then how did Sister Shan get here so busy!"

After a pause, he asked again, "What about the name, you haven't decided on the company name yet?"

Hearing this, Chen Yang curled his lips, "It's not my turn to worry about naming things."

Um?

Zou Rong's eyes widened instantly, "You don't know how to choose a name and ask Sister Shan to worry about it?"

"Hey,"

Boss Chen sighed quietly, "Didn't I go to Shanghai last time, and then the leader said that he could recommend our company to cooperate with the regiment and let them be the leading unit.

Since they are all leading units, of course they have to come up with the name! "

Uh,

Now Zou Rong was speechless, so she could only sigh softly, "I hope I can make something nice!"

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