Rebirth Starts From 2006

I ate and chatted with my parents here, and stayed for another night. After breakfast the next morning, the two got into the car driven by Qiao Guanghui and went straight to the Tupai Center.

This is the second time for Chen Yang to come here. The last time was at the beginning of last year. At that time, he spent more than 7 million yuan to purchase the land of Banana Apartment, which was Hengli's first project.

More than seven million yuan, ten years from now, would be enough to buy a mini-apartment in this area, but now you can get a piece of land,

Only ten years passed in between.

How outrageous!

Boss Chen murmured in his heart, got off the official car of Coaster, looked up at the gate of the center of Tupai, shook his head, and stepped on the high steps,

Zou Rong followed closely beside him,

As for the briefcase that was supposed to be carried by the secretary, it was now in Luo Jingwen's hands.

Just after going up two or three steps, Chen Yang suddenly found that there was a video camera next to him making a show, so he couldn't help but stop.

I saw a female location host, holding a long microphone, reciting lines to the camera,

"Hello, everyone, I'm in the Zhujiang New City Land Trading Center. Half an hour later, at 10:00 a.m., the bidding war for the Guangzhou East Tower project will be officially staged here. ,

As a new landmark building in Guangzhou and one of the new three towers of Yangcheng, the construction project of the East Tower of Zhujiang New City has attracted much attention since its inception.

According to informed sources, a total of six large real estate companies were shortlisted for the final auction today.

And very coincidentally, among these six companies, three are foreign companies and three are mainland companies.

So, are real estate companies with Chinese backgrounds expected to win, or are foreign-funded developers finally winning the bid?

Southern Satellite TV is on the front line today, and will track and report the auction site throughout the whole process, so stay tuned! "

Putting down the microphone, the host was about to check the recording situation with his colleagues, when he suddenly found a handsome guy standing on the steps, his eyes lit up and he ran away.

The photographer was taken aback for a moment, then quickly adjusted the lens and followed closely.

A long microphone came in front of Boss Chen, and the host blushed, and asked in a passionate tone, "Hello, Mr. Chen, we are today's front-line reporters from Southern TV, is it convenient to accept our interview? "

Big fish, big fish caught,

Please please, please accept it,

You can add boiled chicken tonight!

Uh,

Boss Chen blinked, adjusted his expression immediately, and smiled all over his face, "Yes, but I can only ask one question. I have to go in to participate in the auction, so I can't be late."

If it were another media, he might have just slipped away, but Southern Satellite TV, it’s better to give some face,

Although both are called Nanfang, this TV station is not the same as Nanfang Newspaper. Southern Satellite TV was separated from Guangdong TV City Channel, and officially changed its name in 2001.

Outsiders may not understand it, but in Guangdong, Southern Satellite TV's ratings are well established,

Even leaving aside the special significance, to a certain extent, the importance of this TV station in the province is greater than that of CCTV in the whole country.

Before the establishment of Nanfang TV, Guangdong's TV ratings were 30-70.

In the mainland, CCTV and other programs accounted for 30% of all programs, while Xiangjiang TV programs accounted for 70%. At that time, people in Guangdong watched Xiangjiang TV, and only outsiders watched mainland programs.

But five years after the establishment of Southern TV, the 30-70 split was reversed. Xiangjiang TV accounted for only 30%, and mainland programs accounted for 70%.

And of the 70%, Nanfang TV actually monopolizes 50%.

Therefore, in Guangdong, Nanfang TV's cards are really not ordinary.

It's nothing more than accepting interviews, just ask.

one question?

The host was stunned, but quickly realized,

Forget it, just one, is better than nothing,

"OK,"

The host's mind was spinning quickly, and then asked, "Mr. Chen, are you here to participate in the auction in person this time, do you have the confidence to defeat five powerful competitors in one fell swoop, and take Dongta into your arms?!"

This question is a bit provocative.

First of all, let's say that the competitors are strong, and then say that I have the confidence to defeat them,

Why, is Hengli going to step on top of others?

Therefore, when talking to reporters, be careful at all times.

Fortunately, Boss Chen is well-informed and not an ordinary person.

He immediately coughed dryly and said seriously, "The companies shortlisted today are all leaders in the industry and have very rich experience in commercial real estate development.

The East Tower project, as one of the landmark buildings of Guangzhou Zhujiang New City, shows the development speed and scale of Guangzhou Zhujiang New City. Together with the West Tower and Guangzhou Tower, it has become another new landmark of the city of Guangzhou. very important meaning,

I believe that no matter which company wins the development right, it will definitely make the East Tower project a brand-new city card of Guangzhou, adding another brilliance to the night sky of our city, thank you! "

After finishing speaking, he smiled and nodded, and left with his head held high.

The reporter blinked blankly, so, what did your answer say?

Forget it, don't care about him, with this interview, tonight's white-cut chicken is stable!

As soon as the group arrived at the door, Dai Shouliang and several Hengli employees who were waiting in the hall came out to welcome them.

Boss Chen glanced at him and asked casually, "Why did you come here in person?"

Dai Shouliang's face froze slightly,

Your old man goes out in person, how dare I stay at home? !

But he definitely didn't dare to say that, he turned around and followed Chen Yang for half a step, and said with a smile,

"Isn't it going to be ready for acceptance in the new industrial city in the future? I rushed back to watch it. It happened to be auctioned today, so I stopped by to have a look."

"Oh,"

Boss Chen didn't pay attention to his words, and walked in memory, "Still in the auction hall last time?"

"Yes, that's the one from last time,"

Dai Shouliang turned his head and waved his hands, and the assistant who followed immediately ran to the front to lead the way. He continued,

"Although today's auction is for landmarks, there are not many companies participating in the auction, there are only six companies in total, and there is no venue for the conference.

Two years ago, when the real estate market was relatively hot, at least a dozen companies competed for a piece of land, let alone a landmark like this, small companies had to stand aside,

At that time, we couldn’t let it go without building an auditorium. "

Chen Yang laughed and said, "The market economy is like this. It's normal to have ups and downs. When the real estate market turns hot again, it's not uncommon for a piece of land to compete for hundreds of rounds."

The two were talking, and walked directly into the auction hall with the door open.

At this time, several groups of people were already sitting inside. When they saw someone coming in, they saw that it was Chen Yang, and they all stood up to say hello.

"Hello, Mr. Chen,"

"Mr. Chen personally went out, it seems that he is determined to win."

…

The tone is friendly but neither humble nor overbearing, it is clearly an old fritter who has been in the business world for many years,

These are naturally the personnel of the other five real estate companies.

However, unlike Boss Chen himself, none of these people is the boss.

Of course, the position is not low,

Generally speaking, land acquisition is an extremely important part of real estate development, and basically falls within the scope of responsibility of the boss of the project company and the boss of the city branch.

For relatively large-scale projects, the boss of the group even needs to personally take action, because the amount of funds involved in acquiring the land is too large, and it needs to coordinate with the government on planning and other things. It is really difficult for ordinary people to make decisions.

The pre-professionals who assist the boss of the project company to acquire the land are generally from the strategy department and the marketing department. They mainly carry out tracking analysis and calculation of various land plots in the market, which is also a relatively important position.

What is going to be auctioned now is the landmark project of Guangzhou City. Whether it is sincere or a show, there must be some scenes,

So the people who appeared in front of Boss Chen are all the senior management of these real estate companies.

The general manager of the Guangzhou branch of Poly and Yuexiu Urban Construction, the general manager of the China region of Case Neila, the senior vice president of Chow Tai Fook and the general manager of New World Real Estate China, and finally the general manager of Yiri Real Estate,

What's more interesting is that although everyone knows that Yiri Real Estate is backed by Huaren Real Estate and Case Neila belongs to Guardian Land, but today they come to bid in their own names, and they should use the company's business card.

But on the business card in Boss Chen's hand, Boss Yiri's identity is the senior vice president of Huaren Real Estate, and the same is true for Boss Kesnera.

But that's right, if they don't have a higher status, that's all. If they have, they have to take it out. In front of Boss Chen, they really don't dare to take it.

Unless it's the big boss behind them, it's almost the same.

Well, those big bosses are really not ordinary,

As the second of the four Asian tigers, Xiangjiang and Singapore have both experienced the glorious years of the Asian economy. Each of the veteran rich men on their side has survived for decades and emerged from the **** business world.

To be precise, those of them are the creators of the Four Asian Tigers, and their blood is thick beyond the imagination of ordinary people.

The ranking on the rich list and the ups and downs of stock prices have little impact on them.

They have never paid much attention to Chen Yang, a rich man who has matured in an emerging industry with no deep foundation.

Unless one day Boss Chen waved his hand and proudly bought a gai in Xiangjiang, or revealed the news that he has more than 100,000 properties under his name, then he would be famous in Xiangjiang and Southeast Asia.

Or wait until the industrial sector under Rainbow can rise, so that those old antiques can take a look at it,

But if you want to flatter deliberately, even if the world's richest man is in person, I'm afraid he doesn't have the qualifications.

So if those bosses came here today, Boss Chen really wouldn't be able to take the C position.

After exchanging pleasantries with several colleagues, Chen Yang met with the leaders of the Soil Auction Center, and then took a seat at Hengli's seat.

At ten o'clock sharp, the auction officially started.

The chief auctioneer of the trading center came to the stage and gave a brief introduction to the East Tower project.

This is nothing more than a formality. Those who sit here today are not familiar with the East Tower project, even Zou Rong is very familiar with it.

Well, except Chen Yang,

He just came to see the fun today.

The auctioneer is still introducing to the PPT,

The East Tower project covers an area of ​​26,449 square meters, with five underground floors and a planned construction area of ​​about 370,000 square meters above ground. The design height of the first draft is 488 meters,…

Um?

and many more,

Chen Yang was stunned suddenly, staring blankly at the pictures on the screen,

Four hundred and eighty-eight meters?

Got it wrong?

He remembered that the East Pagoda seemed to be more than 500 meters long. Is there something wrong?

At this moment, the person in charge of New World Company suddenly raised his right hand, "The height of the aviation control here is 440 meters, and the height of the west tower that has just been capped is only 436 meters, which is not beyond the height of the aviation control." ,

On this basis, can your plan pass the final approval? "

The auctioneer stopped immediately, and said with a smile, "Regarding this point, the Municipal Planning Bureau has clearly answered that aviation height control is not an absolute figure, and it needs to be viewed from multiple aspects. According to the location of the East Tower, even if it exceeds , there will be no problem,

In addition, experts from the Design Institute believe that the East Tower, West Tower and Guangzhou Tower will form a visual whole. From an aesthetic point of view, the height difference between the two towers will look better.

However, the height difference between the two towers cannot reach 100 meters, otherwise it will be more abrupt.

Therefore, based on various perspectives, the Municipal Planning Bureau believes that the restricted height of the East Tower should be 536 meters.

If any party wants to modify the height of the East Tower after the successful bid, as long as it obtains approval from the City Planning Bureau before the project is completely completed, there will be no problem. "

The person in charge of the new world is very satisfied with this answer,

High-rise buildings, of course, the higher the better, otherwise how can they overwhelm Sita,

Um,

Uncle Tong said it himself!

Chen Yang rubbed his chin thoughtfully, then turned his head and asked in a low voice, "The project is halfway through, can we change the plan?"

What the auctioneer said just now is that there will be no problem if the project is approved before it is completely completed.

That is, it can be changed during construction?

The corner of Dai Shouliang's mouth twitched slightly, UU reading www.uukanshu.com

The current Hengli is the largest real estate company in the country anyway. As the behind-the-scenes boss of the industry leader, Boss Chen actually asked this kind of layman's words. Let the colleagues hear this, and they will not laugh out loud.

Sighing secretly, Dai Shouliang said in a low voice, "During the development of real estate projects, various problems may be encountered, such as design defects, geological problems, functional changes, changes in Party A's needs, etc., which may cause project design changes,

Just like Shanghai Global Financial Center, after the start of construction in early 1997, due to the impact of the Asian financial crisis, the project was suspended for a while, and it was not resumed until February 2003.

However, since Taipei and Xiangjiang were already building skyscrapers with a height of 480 meters, which exceeded the original design height of the World Financial Center, and the original intention of the owner to build the tallest building in the world remained unchanged, the original design was revised. Revise.

Therefore, in the process of real estate development management, there is a very important module, which is project design change management.

The same is true for the East Tower now. Although the Guangzhou Design Institute has come up with a complete design plan, before the start of construction and during the construction process, the developer can propose changes to the design until it is approved and finally completed! "