Rebirth Starts From 2006

While sorting out his thoughts, Chen Yang introduced the origin of the game's ninth art to Leader Liu.

From the magazine in 1997, to the controversy on the Internet, to how to gradually rectify the name of the game at home and abroad,

Including two years ago, the French Ministry of Culture, known as the country of art, also described games as cultural products and a form of artistic expression,

These have become the basis for Chen Yang's discussion.

Of course, that's all there is to it.

He will not bring out the conclusions of the United States a few years later. Although he drank some wine today, he hasn't drunk much yet.

Listening to Boss Chen's introduction, Leader Liu lowered his head thoughtfully, and murmured,

"I didn't expect that this seemingly idle game is actually an art?"

Looking at the puzzled leader Liu, Chen Yang grinned,

Not only him, even ten years later, there are still people who do not recognize the status of the ninth art of games,

Just as a few decades ago, refused to recognize the eighth art status of the film,

At that time, many people thought that movies were just putting drama on the screen, what kind of eighth art?

At that moment, at this very moment,

Isn't a game just a plot plus a picture plus music? It's nothing more than a combination of art forms such as painting, sculpture, architecture, literature, and music. Is this the ninth art?

Chen Yang had no intention of discussing with Leader Liu whether games were the topic of the Ninth Art. What they wanted to determine now was where to start and how to do it if they wanted to build the fourth largest regional cultural center in China.

Picking up the teacup and taking a sip, Chen Yang thought for a while and said, "You said just now that the concept of 'post' I proposed is 'future', which includes two meanings,

The first level is to learn from the past, while avoiding the advantages of the three existing regional cultural centers, and use differentiated strategies to position the western cultural center.

This is correct, and you have also found the core industry of positioning, that is animation,

However, with only one animation, can it compete with the film, video and song industries of Beijin, Shanghai and Guangzhou?

I feel a little choked up,…”

Before he finished speaking, Leader Liu continued,

"So, I thought of another meaning, which is to build a modern and high-tech industrial chain around this core product,"

He smacked his lips and hesitated, "However, I still have some ideas about how to build the film and television song industry, but animation,

Oh, it's anime,"

Leader Liu suddenly waved his hands and grinned,

"As I get older, I can't remember these new terms. The animation industry! How to build this animation industry? After I go back, I have to do some research."

Chen Yang grinned and said, "You thought about it with me. The 'post' I mentioned also means these two things. One is differentiation, the other is industrialization.

It's just that the core industry you mentioned is animation, but what I think of is games! "

He breathed a sigh of relief, leaned on the back of the chair, twisted his neck, and said with a smile, "Actually, from an industrial point of view, animation is also a part of the game, even movies, videos, and songs are all part of the game! "

"Oh?"

Hearing this, Leader Liu's eyes lit up immediately, looked at him and asked, "What do you say?"

"It's very simple,"

Chen Yang spread his hands and said with a smile, "Because the content of the game includes plot creativity, animation production, background music, etc. From another perspective, you can regard the game as an interactive or manipulated animation and Movie."

Leader Liu frowned slightly, and nodded thoughtfully.

Chen Yang smiled and continued,

"Let me tell you about the situation of the game industry, so you can understand it better.

On the whole, the game industry includes four major links, upstream game development, midstream and downstream game distribution and game channels, and auxiliary businesses related to the game itself.

Upstream game development mainly consists of various production companies and game studios, including design, art, programming, and music.

Designing an original game is not much different from creating a literary work or shooting a movie, and it is even more complicated.

Background, storyline, characters, task links, props..., etc., etc., all need to be considered,

From this aspect alone, the game can be regarded as a form of artistic expression. "

Chen Yang breathed a sigh of relief, looked at Leader Liu who was listening intently, and continued,

"Besides art, art planning should create graphic scenes that meet the background and plot requirements based on the information provided by the copywriting, maybe 2D, maybe 3D,

Exquisite game screen works can even become the collections of many players. If an original picture can be circulated, it is natural to get a high price.

Then there's program development,"

Speaking of this, Chen Yang suddenly paused, looked at Leader Liu and said with a smile, "From this point of view, it is no problem at all to regard games as a high-tech industry!

Database structure, data transmission, communication method, image and optimization...

A series of links have put forward extremely high requirements for computer hardware and software, especially some large-scale online games, even because the hardware is not up to standard, they will cooperate with hardware manufacturers to customize and develop high-performance computer products.

In addition, the operation after the game goes online will also promote players to upgrade their computer products.

The emergence of this situation can also be regarded as forcing the computer industry to develop rapidly from a market perspective. "

It sounded like a joke, but Leader Liu listened very seriously.

He is really thinking, if games are the core project of the cultural center, is it possible to accelerate the development of electronic technology in Chengdu?

"The last thing is music. For a good online game, the dubbing, sound effects, theme songs and background songs are all very good points.

In this way, a complete plot, good program, effective interaction, and music that complement each other constitute a good game work. "

Taking a breath, Chen Yang continued,

"I'm a businessman, I don't talk about art, I talk about value,

From the perspective of value, upstream game developers enjoy the independent intellectual property rights of the game through game production. At the same time, their business methods can also be very flexible. They can operate as online games and sellers themselves, or through Technology transfer or cooperative operation, sales, etc., actively carry out agency and cooperation, which is profitable and relatively active.

The role of online game operators and sellers in the middle and lower reaches of the industry chain cannot be ignored. They act as agents for developers' games and complete the promotion, sales, operation and services of games. They are the link between game developers and game users. Bridges, which generate value through services, are of great significance.

Besides players, players can be regarded as the service object and source of value of the entire industry chain. Other links in the industry chain must serve game users and meet the needs of game users.

Players have absolute autonomy in the industry chain and are the most important and most stable decisive factor in the industry chain.

And in order to please the players and let them have a better experience, at this time there is a place for game operation,

The game operator will add some auxiliary links, which also makes a very important module in the game industry, that is, auxiliary business.

Game engines, advertisers, e-sports, event organizers, information companies, game communities, game item transactions, game guilds, game peripherals, game accelerators, etc…”

Chen Yang uttered a series of words in one breath, and finally said,

"With so many links, countless companies will definitely gather here,

To build an industry, the most important thing is not to say how big the main core is, but how many people and funds can be gathered to invest in it.

It’s just like setting up a development zone in some places. No matter how big the site is, no matter how high the office building is, but without enough traffic and upstream and downstream manufacturers, it will definitely not be a big deal.

After all, not everyone has enough funds to undertake big projects. "

Chen Yang opened his hands and said solemnly, "A good industrial ecology will have a main project, and then form an ecological chain around this main project. In this ecological chain, there are towering trees and small grasses. Participation,

Big and small, symbiosis and co-prosperity, is a good ecological environment!

When we build a cultural center, we should also go in this direction.

Otherwise, no matter how loud the so-called center's name is, it's just a sham project that won't last long, and has nothing to do with the big entertainment platform. "

After finishing speaking, Chen Yang picked up his teacup and sipped it,

Anyway, in his opinion, he has said what should be said and what should not be said. As for whether Leader Liu accepts it, that is his business and has nothing to do with him.

The rest is up to them to decide.

After a brief silence, Leader Liu raised his head, looked at him and said,

"If, I mean, if we decide to make games one of the cores of the western cultural industry, would you, Damai, be willing to come and invest?"

Today’s Damai is no longer a communication company that only had mobile phone products last year.

In terms of hardware, the mobile phone is of course still a flagship product, but electronic products such as iPads, laptops, and digital cameras have also become an important source of profit for Damai.

And through the cooperation with Qiandu, Goose Factory and Souhu, Damai now has a certain business layout in the Internet.

Especially after the Damai M1 smartphone was launched on the market, Damai's Internet products have developed rapidly, and the number of users has already exceeded tens of millions.

With the launch of the Damai notebook computer, Damai has further integrated the company's Internet and software resources to a level comparable to that of first-line manufacturers.

Lao Zhang complained to Chen Yang several times. If I had known why today, I should not have given resources to Boss Chen.

Of course, this is just a joke. Through cooperation, what they get is not much less than barley, or even more.

Otherwise, every time Boss Chen launches a new project, they will try their best to get on the car,

Who would do something that has no benefit? !

As for the western cultural center, it happened to hit the muzzle of Damai,

Whether it is animation or games, it requires investment in computer hardware and software, and Barley has these things,

Even in the distribution and operation links, Damai, which has a large user base and network ecology, can do it all by itself.

So, if you can bring barley over to invest, this project can be regarded as half the success!

Looking at Leader Liu, Chen Yang grinned and said, "As long as the policy is right, it's okay for Barley to come and invest!"

In fact, even if there is no such crop today, he still intends to set up barley, and even the factories of companies such as Dajiang and Times Future here at the right time.

Although the city is located in the west, their electronic technology industry is not inferior to the east at all, and they even have their own unique advantages in some aspects.

University of Electronic Science and Technology of China, Information Research Institute,…

A series of universities and research institutes constitute the foundation for the development of talents in Chengdu's electronic technology industry.

Chen Yang has been greedy for such a place for a long time, and when the time is right, he will arrange to set up research institutes and factories here.

Now that Leader Liu mentions it like this, it's like dry wood touching a raging fire, and it hits it off!

Seeing that Boss Chen agreed decisively, Leader Liu immediately smiled,

"As long as Damai is willing to come, the policy will definitely be the most favorable, and the policy will not only be given according to the standards of high-tech enterprises, but when the cultural industry center is officially listed, there will be quite good support policies for this part, which can also be added together."

As long as Damai is willing to invest, even if it does not collect taxes for a few years, or even give them subsidies, it will be worthwhile for the local government!

It is equivalent to investment. When such a super enterprise grows up, not to mention the stimulation of the local economy, the jobs created and taxes paid by itself are enough to make the government double its return.

In this way, Damai became the first enterprise to settle in the western part of Chengdu Cultural Industry Park. That’s it. The participation of companies such as real estate, Anjia real estate, and creating the future,

Cooperation benefits both sides, as long as it is operated properly, no one will be able to pick a thorn.

Leaning on the back of the chair, Leader Liu took a sip of tea, let out a long breath, and said with a sigh, "Actually, at the beginning, I heard Lao Wang tell me that I was going to start this regional cultural center project. I don't want to,

why?

In the past, we always built this center, that project, many times, it was actually a face project,

The money is spent, the people are tired, leaving a bunch of useless things, which is largely a waste of money.

So at that time, I thought that this cultural center was also such a thing,

However, Lao Wang told me that this project was inspired by you, and this cultural center project is not only a cultural project, but also an industrial project, and a spiritual civilization project!

After listening to his explanation, I really started to take this project seriously,”

He pointed at Chen Yang and smiled, "So I heard that you will come over today, so I immediately put everything else aside and made a special trip here to wait for you, just to hear your opinion.

This chat really yielded a lot! "

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