Rebirth to 90s: Start from Scratch

Su Yuwei took the initiative to stay and help, Zhang Qianxiu didn't say much, and became a free labor force.

Today's business is still not so good. In the morning, only one person came to buy rice.

Zhang Qianxiu originally wanted to send it, but Zhang Lanmei refused to let him go. She was worried that his injury was not good and that moving such a heavy object would have an impact. She swiftly pushed her bicycle to send the rice.

Zhang Lanmei has been doing farm work in the countryside. When harvesting rice, she can bear more than a hundred kilograms of rice. For her, these dozen kilograms of rice are not a big problem.

Zhang Qianxiu was already thinking about the specific operation details of the next activity.

The three outside companies also packaged rice for delivery, which hit their rice shop too much. Zhang Qianxiu had to find a way to lock the customer in his shop.

The general plan, Zhang Qianxiu already had in his mind, was a discount, that is, a price war.

This kind of business method actually kills one thousand enemies and hurts oneself 800, but as long as the customers can be stabilized and a certain amount of profit can be retained, the large number of customers will naturally make money.

Many businessmen complain about the price war, and the price is disrupted as soon as the new store opens. It is these businessmen who stand on their own ground.

In business, everyone wants to make money and everyone wants profit. There is no customer base when a new store opens, and things can't be sold. You still make a fortune, and the store has to be closed in two days.

Price war is the simplest and most direct marketing method.

Now the three stores outside especially don’t want to fight a price war, because they have enough profits and customers, and there is no benefit for them to fight a price war.

Zhang Qianxiu's store location is not good, and other marketing methods are easily copied, so he has to fight a price war.

Of course, price wars are also easy to copy, so Zhang Qianxiu had to wrap this price war to prevent his opponent from copying it easily.

At 10:30 noon, Huang Enquan and Zhang Jiankang came.

Huang Enquan was stunned when he saw Su Yuwei: "Brother Xiu, new recruits?"

"No! Come and chase me." Zhang Qianxiu said casually.

Su Yuwei hurriedly said: "You are talking nonsense again."

Huang Enquan listened to the conversation between the two, with an expression of "I understand", and turned around to move the rice.

Zhang Jiankang was still smiling while standing aside.

After the rice was unloaded, Zhang Qianxiu said to Huang Enquan, "I will go out later, you will keep the shop."

"Okay! Brother Xiu, do we have to think of a way to grab the business back?" Huang Enquan said as he unloaded the rice: "The rice we collect every day can't be sold out."

Zhang Qianxiu said, "I just went out to do business for you. Don't worry, they can't toss us."

Although Zhang Qianxiu is not a master of marketing, he has personally experienced the strange marketing methods of later generations, and now he can use it without any problems.

"Brother Xiu made a move, and they absolutely smashed their ass." Huang Enquan had a mysterious trust in Zhang Qianxiu.

Although it was just a few simple conversations, Zhang Qianxiu looked at Huang Enquan again.

Huang Enquan is not a shareholder. He gets a fixed salary every month. The quality of this shop's business has nothing to do with him.

However, Huang Enquan has always been very attentive these days, collecting rice, keeping the store, and occasionally helping with the delivery. He has done his best and has never had any problems.

Such "employees" are liked by any boss.

Zhang Qianxiu is no exception.

When Huang Enquan finished unloading the rice, Zhang Lanmei came back, Zhang Qianxiu said hello and went out with a registration book.

Su Yuwei and Zhang Lanmei said hello: "Sister, let me go and have a look with him."

Zhang Lanmei smiled and nodded: "Be careful!"

Although Su Yuwei and Zhang Lanmei had met before, they really knew each other since last night. The relationship between the two women has developed very quickly.

There is actually a reason for this, and that is that people nowadays especially recognize fellow villagers.

As long as you are a little farther away, you will always feel a special kind of intimacy when you see yourself as a "hometown".

Although the county seat is only a few tens of miles away, people nowadays rarely come to the county seat. If you meet in the county seat, you will feel very cordial.

Su Yuwei caught up with Zhang Qianxiu: "What are you going to do?"

Zhang Qianxiu casually said: "Go and look for business!"

While speaking, Su Yuwei glanced at someone else’s grain and oil store. Although there were only a few people in it, the business was obviously much better than Zhang Qianxiu’s store: “Why did you choose that place?”

Zhang Qianxiu said: "There is no good appearance!"

"You can rent one outside! It doesn't have to be inside." Su Yuwei said.

Hearing this, Zhang Qianxiu was stunned for a moment. This is actually a very simple truth, and some people in the county do so.

However, Zhang Qianxiu really didn't think so at the time. What he fancy at the time was the traffic that comes with the vegetable market, and nowadays, as long as people buy rice, they think of the market the first time.

Thinking about it now, if you change a place to do rice business, maybe it will be more difficult in the early stage, and no one will go there. But over time, you can accumulate a certain number of customers. There is no problem with the small money earned, and neither of these three grain and oil stores. Will chase him and fight.

Zhang Qianxiu said: "If you tell me this before renting the shop, I might really consider it."

"But it's not bad here. Everyone is used to buying rice here. I don't have to try to change their habit of buying rice."

Su Yuwei didn't expect to say it casually. Zhang Qianxiu really thought about it: "Then what are you going to do now?"

"Send money!" Zhang Qianxiu said with a smile.

"Give me money? Who will give me money." Su Yuwei was a little surprised.

Zhang Qianxiu nodded: "Deliver it from door to door."

Su Yuwei said: "I will go with you."

Su Yuwei was very curious about what Zhang Qianxiu did to send money.

"Whatever you want!" Zhang Qianxiu said curiously and asked: "You didn't go back last night, and you didn't go back today. Are you in a hurry at home?"

"I called my dad yesterday, so I can make another call later." Su Yuwei said.

Nowadays, children in rural areas have to help out at home during holidays, but the conditions in Su Yuwei's family are good, and there is not as much farm work as ordinary people.

As you can tell from the fact that they have a small shop and can afford a TV, they are definitely a wealthy family in Jiu Niu'ao.

"Call first! Don't worry about your family." Zhang Qianxiu said.

Su Yuwei called her family along the way, and then followed Zhang Qianxiu to walk the streets and alleys to promote each family.

Zhang Qianxiu’s promotion strategy is actually very simple. Each company “sends one hundred yuan”. The one hundred yuan cannot be used directly. Now I will register for you. Next time you buy rice, regardless of the market price, the actual deduction will be deducted. One-tenth of the purchase price, the validity period of this one hundred dollars is one year.

That is, the often said 10% discount.

If you directly talk about the 10% discount, the other three stores can also do it easily, and you can't directly bind customers.

In this way, if you send one hundred yuan to go out, you can bind the customer's 1,000 yuan consumption limit. Ordinary households can't buy a thousand yuan rice a year.

Moreover, "sending one hundred yuan" sounds like, psychologically, it feels that the good end takes the advantage of one hundred yuan, and it is easier for customers to have a feeling of taking advantage. If you don't spend it, you feel that you are at a loss.

This kind of no effort, as long as you do a level and get a number, almost everyone is willing to do it, anyway, there is no loss of half a dime.

The registration went well. The two of them did not go back to eat at noon, and ate casually outside. They were busy until six o'clock in the afternoon, and two hundred fifty or sixty households had already been registered.

It seems simple to register this gadget at home, but it is still a little troublesome to operate. It’s because you have to explain to others, especially those who are older, and your comprehension ability is not very strong. It may take ten minutes to explain clearly. In this way, you can’t register a few in one hour, and there can be more than 200 households. The result is that after Su Yuwei figured out the routine, she took the initiative to ask for help with registration. If Zhang Qianxiu was alone, it is estimated that more than a hundred people could be registered today.