Rebirth

"OK, the matter of Xiaoying is temporarily set aside. After all, people don’t worry about buyers. He may have his own other considerations when joining us. Let’s talk about the other two wineries. I’ve heard you briefly before, the specific situation. how is it?"

Li Feng also knows that the acquisition of Xiaoying or the purchase of shares of Xiaoying. Now that the owners of Xiaoying may have their own considerations, they will need to see others to know. After all, Xiaoying is one of the facades of Napa Valley. Simply put it in the bag. Therefore, I put my mind on the other two Napa Valley wineries mentioned by Michelle.

"John, let’s talk about the stagecoach winery first. The stagecoach was originally abandoned. The original stagecoach winery can be traced back to the 19th century, when Napa Valley first planted vineyards. The wine produced also broke the sales record of American wine and is the top winery in Napa Valley.

It’s a pity that more and more deer came to the Stagecoach Vineyard, coupled with the prohibition on the American side, eventually the Stagecoach Vineyard was abandoned and deserted, and the original Stagecoach Vineyard became full. Rocks, boulders and bushes, it is generally believed that this once glorious vineyard is gone forever.

Until 1991, Krupp, a doctor of medicine and a red wine lover, saw this deserted vineyard. He believed that this wasteland had great potential. Until 1995, the Krupp brothers would have a whole wasteland. They have all been purchased, and they are now fully transforming the land.

...

John, you should also know that if you want to transform this wasteland into a suitable vineyard, it requires not only perseverance, but also enough money. You must know that the Krupp brothers spent 4 million US dollars on the acquisition in 1995. 500,000 vines, but this only occupies less than 300 acres of land. According to their first phase plan, to build 600 acres of vineyards, there is a huge funding gap.

It is said that when the Krupp brothers were in debt for the purchase of 500,000 vines at the cost of 4 million, then, John, you should know the result.

Another point is that in 1996, the Stagecoach Winery harvested the first batch of grapes. The quality is very good, although not top-notch. I believe that as the vines gradually adapt to the land and the years continue to increase, the grapes The quality will be further increased.

It is said that many wineries in Napa Valley are now preparing to sign purchase contracts with Stagecoach Vineyards to purchase grapes directly from the vineyards to make wine.Stagecoach Vineyard’s own winery is still very small and cannot support the huge output of the vineyard. I think these are our opportunities."Finally, Michelle smiled and shrugged back.

"Well..., that is to say, Brother Krupp is interested in the funds of our Saint Mandala." Li Feng didn't mind at all, and responded jokingly with a smile.

"Hey... John, that's about it."

"Ha ha…"

"Haha..."

...

"So, can the former stagecoach vineyard be restored?"

"In fact, John, Parker and I have already visited the Stagecoach Vineyard today. It is almost difficult to find a large area of ​​1,300 acres of land like the Stagecoach Vineyard in Napa Valley. This should be considered at present The largest land stock can be found, and judging from the current results of the Krup brothers' transformation, it is obvious that everyone before the low stagecoach potential.

As long as you are willing to spend a certain amount of money, you can completely transform the wasteland full of rocks and bushes into the top vineyards of Napa Valley, just like Henry Jayet bought the wasteland full of rocks, now the famous Cropa Hongtu Winery is average, and Stagecoach Vineyard has the potential to become the top vineyard in Napa Valley."

"Well, then you first get in touch with Brother Krupp and do a detailed investigation to determine the potential of the Stagecoach Vineyard. We will be discussing it in detail at that time, and then it will be the Monterey Winery.

I’ve always heard about Montereyna Winery. This is one of the iconic wineries of Napa Valley in the early days. Grade garden, are they also interested?"Li Feng asked again with a smile.

I really have a simple understanding of these Li Fengs. After all, Li Feng can book some of the red wines produced by the top wineries in Napa Valley every year. Montelena Winery is also one of the predetermined wineries.

...

"The general situation should be a comprehensive consideration of all aspects. First, John, you have a huge reputation in California and even the United States. You have underestimated your reputation. Maybe people also want to follow you, the rising tycoon of California. Get acquainted; secondly, Montereyna Winery has been going downhill since the 1980s. It has slipped from the Napa Valley top worship garden to the first-class garden. Obviously, the winery managers also want wine Zhuang can recover to his former glory, which requires all-round support.

For example, the transformation of the winery requires funds. Nowadays, wine making is not just simple brewing, but also requires the support of technology. To put it bluntly, it requires a lot of financial support. Similarly, marketing requires publicity funds, etc. Obviously, John is still ours The funds have attracted others.

Another point is that the owner of the Montreña winery is now over 70 and old, and there are no top talents in the younger generations. Perhaps this is also an important reason.

We already have famous estates in Burgundy and Bordeaux. If we can successfully include these famous estates in Napa Valley, perhaps our layout in the vineyards will basically take shape."

Hearing the last point made by Michel Roland, Li Feng nodded slightly.

Naturally, Li Feng couldn’t be more clear about the prosperity of the wine industry in the future. With the rise of China’s economy, there will be a large number of red wine lovers in the future owners of China, including a large number of red wines such as Porto, Burgundy, and Napa Valley. The pursuit of well-known origin.

This stagecoach and Montelena Winery can be regarded as the once glorious ancient winery models in Napa Valley. They are all ancient wineries with a history of more than a hundred years. Montelena has always stood in Napa Valley, and Stagecoach has been brilliant. , Finally deserted and now set sail again.

If we can get vigorous publicity, coupled with the addition of top talent equipment, the potential of the winery itself will not worry about being reborn.

...

From the very beginning, Li Feng focused on these three famous red wine producing areas, from the first to win the Burgundy King and Queen Henry Jaye and La Lulehua, and the two big names in the wine industry Michelle Roland, Robert Parker, together with the direct union of the Pinot father and son, brought the famous Bordeaux winery Latour in the hands of the Pinot father and son directly into the wine company and established a foothold in Bordeaux, the wine producing region.

Now that we have begun to set foot in several famous wineries in Napa Valley, if the above layout can be completed, the potential of the future wine company can be imagined. As long as proper publicity is required, perhaps a company has a reputation in the wine industry as well as the original The wine company of Moët Hennessy was born. After all, Li Feng's top wineries are not inferior to Mingyue Hennessy.

Hearing the conversation between Li Feng and Michelle, everyone sitting at this time was surprised. Obviously, if it is true, the layout of several major wineries in Napa Valley, perhaps the wine pattern of Napa Valley The sky is about to change, and Li Feng's San Manto Sava can be regarded as a strong intervention in the wine industry in Napa Valley.