Rebirth

The acquisition frenzy initiated by San Mandola Sava Group in Napa Valley naturally caused a shock in Napa Valley, an American wine mecca. Fortunately, the acquisition of the wine industry will not be too conspicuous, and Li Feng has done a certain amount of public relations. Although it caused some waves, for most ordinary people, perhaps they would not pay attention to it and did not cause a wider sensation.

In recent days, Li Feng is very happy. After all, the famous Napa Valley worship houses such as Harlan and Lu Yue have been acquired by him. It doesn't feel too cool, although it costs a lot.

In addition to successive acquisitions, Xiaoying, the icon of Napa Valley and the king of cult wineries, is also under negotiation, making Li Feng even more looking forward to it.

With the continuous reduction of his own shares in the wine industry, Li Feng has recently begun to negotiate plans for the merger of the shares of the wine companies in his hands into the parent company San Mandosa, and has obtained several private equity such as Wall Street. Fund, and the support of the Harlan family and the Bryant family.

Except for these companies who directly agreed with Li Feng’s proposal, the other shareholders were also discussing and did not directly agree. After all, everyone's ideas are different. People such as Henry Jaye have their ideas. Be more conservative and worry about losing control of the wine estate.

However, Li Feng is still very confident that they will agree to his proposal. As said before, although this seems to have caused them to lose control of the winery, but to be honest, today's major wineries, except Except for the two major wineries of Henry Jayet and La Lulehua in Burgundy, the ownership of the rest of the wineries is basically in the hands of the wine company.

Seriously speaking, the operators of the major wineries are now just workers. Of course, these workers are a bit different, that is, they are all considered as one of the shareholders of the parent company, although these shareholders have very few shares.

As the saying goes, there are gains and losses. Although you will completely lose control of the winery, becoming a shareholder of the parent company has also become one of the bosses in a certain sense, and the big boss Li Feng is still very principled. The shares of the parent company are given a certain premium.

With the future expansion of the S. Mandala Group and the achievement of the luxury empire, the shares acquired by the major winery owners will become more and more valuable. Lost the winery and get the shares of the more valuable luxury group. It depends on the choices of each family.

......

This time, San Manto Sava’s acquisition of several major wineries does not require Li Feng, the big boss, to act. San Manto Sava itself has sufficient funds. This is the normal operation of a company. If every acquisition It all needed Li Feng, the big boss, to raise funds for the acquisition, and that would be too hard for the big boss behind the scenes.

I have to say that it is not as difficult to acquire these famous Napa Valley wineries that sound like "Gundam Up". When Li Feng took the trend, he had enough funds and some help to develop these winery owners. After the conditions, they were all successfully won.

In addition to Xiaoying Winery, with the acquisition of major wineries, the next step is to integrate resources. Now they already have rich experience in such things, and they don't need Li Feng to worry about.

In addition to the acquisition of wineries, the next step is to inject capital into major wineries. For example, Harlan Winery needs to negotiate those 60 vineyards. According to William Harlan, he hopes to get at least 13 vineyards.

There are also Stagecoach Winery and Bryant Winery. The two major wineries have a lot of idle land. Many of these land are very suitable for planting vineyards. This time, with the support of San Manto Sawa, Each winery can naturally increase investment and increase vineyards to achieve the goal of increasing wine production.

And now, the next plan has been formulated, that is, Napa Valley is basically taking shape. Next, the wine company will further consolidate and expand the scale of the wineries in the two major wine producing areas of Bordeaux and Burgundy. Next, S. Mandala Group prepares for its global expansion.

As it enters the beginning of November, the annual wine scoring and auction day arrives. On this day, wine lovers and winery owners, wine merchants, wealthy, celebrities, etc. gather at the Wine Museum in the center of Napa Valley. , This is where the wine appraisal and the following wine auction will be held.

A wine tasting and auction will be held here for about a week. Of course, the wines that can be auctioned are all the red wines that made the limelight at the tasting and the top wines provided by the major wineries.

Of course, the most famous wine tasting master is naturally Robert Parker. Basically, Robert Parker’s tasting has successfully become the vane of most people.

......

"John, you are here. I have been able to hear from you every day for these two days. Congratulations!" When Li Feng walked into the Central Museum accompanied by a group of people, he was oncoming him. Kenny, an old friend and good friend, laughed and congratulated himself.

"Kenny, I can see you everywhere, why are you here?" Li Feng replied angrily when he looked at Kenny who was beaten up and smiled slyly.

"Haha..., who made you such a big move? We must know the famous wineries such as Luyue and Harlan every year. We are all scheduled. We are all senior members of these wineries. I am not here to curry favor. Are you here? How about it? From this year, let us increase the number of reservations!"

Hearing Li Feng's joking, Kenny also responded with a joking smile.

"Um..., William, Ed, this is Kenny Rockefeller, you just call him Kenny, you can consider giving Kenny one more bottle each year." Listening to Kenny's unreliable joke , Li Feng said with a smile suddenly.

"Uh..."

"Haha..."

"..."

At this time, the tasting has not officially started. Wine dealers, major wine lovers, and rich celebrities from all over the United States and even around the world have formed their own small groups in twos to communicate with each other, which is very lively.

"Hello, Mr. Lee, and welcome you to join the California Wine Association."

As soon as I greeted Kenny and introduced the people around him, I heard a hello, turned around and saw a middle-aged man aged 4 or 50 smiling while watching him greet him. .

......

"Hi..., James, hello, didn't you just tell me, just call me John, don't you want to be my friend?"

"Um..., okay, John, congratulations on taking the famous Napa Valley wineries into your pocket. On behalf of Napa Valley, I welcome you. I will look forward to the wonderful performance of your major wineries in a moment!"

"OK, James, with your auspicious words, I also want to congratulate you, I hope this tasting will be a success!" Li Feng also responded with a smile.

This James is the president of the California Wine Association. Of course, unofficial organizations such as the California Wine Association are non-profit. They were originally organized by the major wineries and wine merchants in California. However, up to now, these organizations have a wide range of network resources.

Before, Li Feng met with people when purchasing major wineries. After all, although the acquisition of wineries can be basically done as long as the owner of the winery agrees, the formalities still require the final approval of the California Wine Association.

It was also when I met him last time that they invited Li Feng to join the Wine Association and become a member, which requires a certain annual membership fee. After all, they are a non-profit organization, and membership fees are an important part of the organization’s revenue. One.

Often some of the wealthy people in California are members of the association. Firstly, this is also part of the upper-class society in the United States. Secondly, many members can directly order top wines from Napa Valley worship houses, which can facilitate the rich to enjoy top wines.

Why, those top worship wineries cannot buy grapes, that is, the annual production of these top worship wineries is basically reserved by the members of the winery itself and related members such as the California Wine Association.

After some greetings, James, as the host, was naturally busy and soon left. At this time, following the host’s speech at the hosting venue, James and a California state legislator, Napa The mayor and other bigwigs took the stage to give speeches, and to the applause of everyone, the wine tasting party finally began.