Rebirth

For his financial and banking industry, Li Feng has always attached great importance to it. After all, this is one of the core industries that Li Feng has always cared about most, especially commercial retail banking, which is what Li Feng attaches the most importance to.

Although Li Feng in the previous life is not a financial expert or anything, thanks to the information explosion in the later life, news of some global financial giants can always be seen, especially in the 10 years before and after the new century, there have been several consecutive financial crises. Among them, some financial giants could not support the collapse, such as Bear Stearns, Lehman, etc.;

There are also financial giants taking advantage of the trend to rise, such as some European financial consortia such as Royal Bank of Scotland; and some are always stable and unstoppable, such as Wells Fargo, Bank of America, **** and other giants that have always stood on top of global finance.

In the subsequent 2008 financial crisis, together with financial giants such as Citi, they even almost went bankrupt. Although Citi and the four giants of Wells Fargo, Bank of America, and ****, which are known as the Big Four of the Bank of America, they still lack the foundation, especially in the fight against The risk capability is much weaker than the other three giants.

In the final analysis, Citi was based on the merger of the original Citibank and the Traveller Group in a 1:1 basis, and the original Traveller Group was not dominated by commercial banks. This also led to Citi, although it is also a large commercial retail bank, But in fact, its major assets and core industries actually include financial derivatives and other industries that are relatively riskier in addition to commercial retail banks, such as securities and futures.

Looking at the ebb and flow of these financial giants, it can be seen that commercial retail banks and stable insurance financial giants may not have higher returns than those of financial derivatives and other giants. The scenery, but the victory lies in stability and safety, and low risk.

When the crisis came and the prestigious giants such as Bear Stearns and Lehman could not support it, they suddenly discovered that the normally stable giants such as the rich countries, the Americas, ****, etc. began to exert their strength, and then people You will see news that Lehman, Bear Stearns, etc. went bankrupt and were acquired.

From the beginning of his intervention in the banking industry, Li Feng’s strategy for banks has actually been to target stable commercial banks like Wells Fargo. Banks naturally have corresponding financial derivatives departments, but these are only useful supplements for banking groups as financial groups. Not to be the core.

This kind of development and business strategy seems conservative, but it is long-term stable. Today's Li Feng really does not need to be too aggressive, and he will do it when it is time to do it, just like a dormant crocodile. This is what Li Feng wants. of.

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By studying these commercial banking giants such as Wells Fargo Bank, you will find that their core business philosophy and values ​​are "customer-centric". The bank's goal is to meet all the financial needs of customers and help them achieve financial success. .The bank's service is customer-centric rather than product-centric, which runs through product design, sales and service, and has become the core concept and development motivation of giants such as the rich countries.

As for those giants who rely on products as the center, once there is a financial crisis in the future, when these products become a major problem, such as the subprime mortgage crisis, that is when these giants fall.

Similarly, we can be surprised to find that in the core business philosophy of Royal Bank of Scotland, the same is "customer-centric" rather than "product-centric", and the cost utilization rate of such banks is far Lower than the average financial group, it has a natural advantage in anti-risk.

The control of risks has always been the focus of Li Feng's concern. After restructuring, the current CSCB has reduced the cost utilization rate to about 60%, and according to the plan discussed by Li Feng, Jamie Dimon and Wu Jianmin , It is estimated that within 1-2 years, the cost utilization rate will drop to about 50%.

On the one hand, step up the layout of the financial and banking industry and strengthen the strength of all aspects of the banking group; on the other hand, it also prepares for the infinite possibilities in the future. After all, the global financial crisis of 2008 is too famous, but the word crisis has been It shows that in danger is naturally accompanied by huge opportunities.

Thinking about the bankruptcy and acquisition news of various financial groups following the outbreak of the global financial crisis in later generations, Li Feng has always felt that now he has the strength to get a share of the pie, but he still needs to be hard on his own. Now is the time to dig a solid foundation. .

Li Feng, who has lived for two lifetimes, has heard of international financial giants such as Wells Fargo and Royal Bank of Scotland. These two banks in the future generations were crazy to expand during the 2008 financial crisis. This is Li Feng's hope for the future. The model of your own bank.

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Seeing that Jamie Dimon and Wu Jianmin, the two generals and financial wizards, are leaving, Li Feng turned his attention to the two thick documents in his hands, which are the harvests of the two leading the team from Brazil and the United Kingdom. .

Naturally, Brazil will not stop talking about it. Since Brazil has continued its domestic economic reforms since the 1990s, especially after the Mexican financial crisis in 1995, the financial and banking industry is naturally related to privatization reforms and allowing foreign capital to enter the Brazilian financial and banking industry. Wait.

At the time, most of the thousands of domestic banks in Brazil were in the bankruptcy stage. Large domestic banks, including the São Paulo State Bank, were taken over by the government. After financial reforms began in 1995, the entire Brazilian financial and banking industry has been That is called a storm.

There are only more than 200 banks that used to be a mixed bag of more than 1,000. And in accordance with Brazil’s domestic reform policy, the number will continue to decrease in the future and the mergers of all parties will continue. On the good side, Brazil’s financial order has indeed changed. Gradually improve.

But on the other hand, such financial reforms have caused the power of the state in Brazil's financial banking industry to become smaller and smaller. The proportion of personal banks, private banks, and foreign banks has risen to more than 50%.

This time the acquisition of the São Paulo State Bank did not waste much effort. After all, this was originally the core policy of Brazil. Besides, the bank itself is about to go bankrupt. It is under government supervision and can receive foreign capital. The government is happy to see it. The core It's the dispute over equity.

Although CSCB did acquire the São Paulo State Bank, it is after all one of the top 10 banks in Brazil. If something goes wrong, the impact will be great.

Among the shareholders of the State Bank of Sao Paulo today, except for Li Feng’s CSCB Financial Group which became the controlling shareholder and obtained 65% of the shares, the remaining 35% of the shareholders include equity funds represented by the State Government of Sao Paulo and the Bank of Brazil. Brazil’s “central bank” and other forces, as well as some shareholders in the state of São Paulo who were unwilling to give up.

Of course, although CSCB Financial Group still has the banking license of the State Bank of Sao Paulo, it will adopt a unified CSCB brand operation. In the future, the Bank of Sao Paulo will be the branch of CSCB Brazil.

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In addition to Wu Jianmin’s responsibility, the first thing Jamie Dimon did after taking office was to be responsible for the acquisition of two major commercial banks in the UK, namely Abbey National Bank and United Leicester Bank. These two banks are now in the UK. It is in the top 10 list, which is relatively low, but after all, it belongs to the top 10 list, and it can be regarded as the largest bank in the UK. If you look at it from a global perspective, these are two regional banks.

This acquisition, coupled with Standard Chartered’s original small number of branches in the UK, although the previous Standard Chartered Bank was known as a British bank, it actually had very little business in the UK and was headquartered in the UK, but it still had a small amount of business. .

According to documents from Jamie Dimon, after the integration of the three banks, they can become an omni-border bank with more than 1,100 business outlets. The original three have more than 1,300 in total, but after integration Close more than 200, after all, some of them are duplicated because of previous industry competition.

Closing so many branches will naturally require layoffs. At that time, the bank CSCB will lay off 1500-2000 employees. In addition to CSCB's direct holding of 67% of the newly established CSCB UK branch, the remaining 33% of the shares are controlled by the government. Financial investment companies occupy 15% of the shares, 8% controlled by the Royal Fund and the Duke of Westminster Fund, and the shareholders and family power of the original two major banks total about 10%.

In this regard, Li Feng is very satisfied. Although he cannot fully control 100%, 67% of the shares are enough. Moreover, he has attracted the influence of the British government, the royal family, the big nobles, and the original two banks. It can be said that today’s Li Feng can truly gain a foothold in Britain.

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The last thing is some information about the Royal Bank of Scotland. Jamie Dimon put forward some opinions, saying that it is to replace the Bank of Scotland and join the Royal Bank of Scotland to acquire the National Westminster Bank, and Li Feng's CSCB UK branch can consider accepting nationals. The UK business of Westminster Bank has further enhanced the strength of the CSCB UK branch.

After all, the Royal Bank of Scotland has excellent strength in the UK and has branches all over the country. The acquisition of National Westminster Bank is more of a hope that this acquisition will take a key step out of the UK and into the world. The operations outside the UK of the National Westminster Bank.

Similarly, in this way, Li Feng's CSCB will not only become the fourth largest bank in the UK, but even become a shareholder of the Royal Bank of Scotland, and will receive dividends from the future expansion of the Royal Bank of Scotland.

Finally, CSCB and Royal Bank of Scotland will become the best allies, which is very helpful to the future of CSCB. After all, CSCB has been combined for too short a time. Although it has a long history, whether it is Standard Chartered or Standard Bank, the new bank has a long history. It was Li Feng, the new boss who formed it. To put it bluntly, he lacked foundation.