Rebirth

The "Beijing City Master Plan" approved by the State Council in 1993 clearly stated that the central business district of Beijing will be planned and constructed in the area from Chaoyangmen to Jianguomen, and from the East Second Ring to the East Third Ring.

In 1997, the municipal government once again expanded the scale of land use on the previous basis. The planning scope was expanded from the Third Ring Road to the west to Dawang Road, and radiated north to the Liangma River area.

The planned Beijing Central Business District is composed of a core area, a radiation area, and a mixed area. The two streets, Jianguomenwai Avenue and the East Third Ring Road, form the "Golden Cross", connecting these areas into one.

After that, it has been expanded several times. This is the famous central business district in Beijing. In the future, there will be a name called “CBD” for short.

Out of various considerations, when Li Feng and Mr. Zhang arrived in the capital for the first time and were preparing to invest in China, they were approved by the government and obtained a piece of land within the East Second Ring Road. The 66-story building is now in full swing. In the future, Century Group will be headquartered here in China Capital-Century Building.

Adhering to Li Feng's habit, he likes the top floor of the building with a wide view as an office environment. On the top floor of a building on the East Second Ring Road, the entire floor is the temporary headquarters of Tianji International Real Estate.

Originally thinking about moving the investment company here, after discussing with Wang Chaoyong and others, he decided to temporarily set the headquarters of the investment company in Zhongguancun. After all, it is a high-tech industrial development zone. From the initial venture capital, etc. , It’s more appropriate to be there.

...

"Oh, Mr. Sun is back!"

At about 10 am that day, when Li Feng arrived at the office of the chairman of the Tianji Real Estate Company, Sun Wei came forward with a smile. Although he had known his return to Beijing by phone, he still got into jokes.

In the past few days, Li Feng has been wandering around the Siheyuan project in the capital, and at the same time, he will come to the real estate company to sit down and find out the situation.

"BOSS, the financial center project in Lujiazui of the magic city and the Zhengda Plaza project are basically confirmed. Both of them were shelved due to the financial crisis. With the cooperation of us and the government, they were all successfully taken down.

But the Yaohan Shangxia, a Sino-Japanese joint venture, is a bit troublesome. Although their parent company is about to close down, the Japanese firmly believe that they can get out of the trough and want to continue to cooperate in business.

The last point is the direct acquisition of ready-made properties. Because the occupancy rate of commercial properties in Lujiazui has been greatly reduced, and various comments about the failure of Pudong development are prevailing, we have acquired many building properties, and have established property companies, with a total of 9 shares. Building, wholly-owned acquisition of 7 buildings."

"Oh, Mr. Sun, this is so efficient. I have done so many things in less than half a month?" Although I have known the results for a long time, these are all for helping me make a lot of money in the future. I couldn't help but praise Sun Wei.

"It's the BOSS that your support is strong. With so much funds, the Mordu government can see our determination and strength. It can be said that the government has provided a lot of support. Without the strong support of the government, we cannot be so smooth. ."

"Hehe, working in China, especially facing such a large-scale enterprise, would not work without government support." Li Feng replied with a big smile.

......

"By the way, Tomson's Mr. Tang thinks that as Lujiazui becomes the domestic financial center, and the geographical location of Lujiazui is very advantageous, he thinks that the Lujiazui River is a very suitable place for top business people to live.

Facing the high-rise luxury housing market of top business people in the magic city and even the whole country, there is still a blank in the high-end luxury housing market in China. They proposed cooperation development suggestions with us, and asked if we are interested?"

Hearing Sun Wei’s suggestion about Tang Junnian, Li Feng couldn’t help but his eyes lit up. I rely on, isn’t this the concept of the famous "Tangchen Yipin" in later generations? It seems that people have such an idea today. But it hasn't started yet.

"Oh, I see. I have no idea for the time being. After all, the commercial occupancy rate in Lujiazui is so low now. Because the financial crisis has caused investors to gather funds to withdraw their capital, and the domestic real estate industry has not yet begun to break out, I personally think it is still Not time.

However, Mr. Tang's concept is quite good. Perhaps when Lujiazui truly becomes a veritable domestic financial center, then it will be the right time."

"Well, I think so too. At least for now, such a real estate project will be difficult to sell."

"Well, I will contact Tomson, so that he can put this project on hold for a while, and wait a few years to check it out."

......

"Understand, I will also contact that side. The general situation on the Modu side is like this. The Dahua President Chen has already started the handover on the Grand Plaza, and later said that it will be changed to the'Dahua Plaza'.

Including the financial center project, basically the final transfer procedures are left. We have also contacted the original construction unit to confirm and signed the expected contract, and we will resume work immediately after we formally confirm with the original builder."

The two exchanged views on the progress of the project in the magic city, which gave Li Feng a more detailed understanding, which made Li Feng very satisfied.

"OK, then you can ask the people below to do it a little bit. The courtyard tourist hotel project here is about to officially start. Do you have any publicity plans and implementation plans?" As the topic changed, Li Feng turned to the next focus. The real estate project Siheyuan project has come up.

I have to say that after more than half a year of integration, I chose a part of the courtyard house for renovation and decoration. Basically, I have a rough idea, and then I will face business problems.

"BOSS, what we define here is the retro nostalgic style, which allows people to understand the history of the Beijing Siheyuan, combined with the celebrity effect, appropriate publicity, and cooperation with travel agencies in the capital, etc., through such a plan, we will put our Siheyuan as soon as possible. The travel hotel model was promoted in Beijing."

......

"How are the preparations of the hotel?" the rare Li Feng asked with concern.

"The rest of the preparatory work is completed, and now we are left with the promotion. This time we will cooperate with several advertising companies and will put a certain amount of advertising in major cities in China.

When it is time to open, there will be a large-scale opening ceremony and cocktail party, including celebrities, supermodels, celebrities, etc., and strive to make our new courtyard model a hit.By the way, when looking for celebrities, supermodels, etc., you may need your support from the BOSS."

"Talk about..., how to support?"

"We all know that BOSS, you have a world-class media group, and have a deep influence in the field of fashion media. Not to mention foreign countries, but domestic ones. I seem to remember that Gong Li is the spokesperson of Saint Laurent.

I also heard that the model agency under the CAA-IMG Group has a deep cooperation with the new Silk Road model agency in China. If you can say hello to the BOSS, celebrities from the entertainment circle will participate, plus our exquisite courtyard hotel, to It must be a blockbuster."

"Well, you have your ideas, I naturally support them. When your entire plan comes out, you will give me a plan and I will arrange to contact you." Li Feng replied with a smile.

...

"Chairman, Mr. Sun, all the people from the advertising company are here." As he said, Sun Wei's assistant came in.

"Well, Mr. Sun, go ahead, I'll wait for your good news."

"In that case, I will first contact the people of the advertising company. By the way, Secretary Liu, leave a copy of the information about the advertising company to the chairman."

"Ok."

"..."

Looking at the advertisement bidding materials on the table and the two respectfully leaving, Li Feng couldn't help but shook his head and smiled, then flipped through the information of the advertising company on the table.