Rebirth

Chapter 723: The Authority of the Wine World

In the VIP room of the airport, when Li Feng and his entourage arrived, there were already two middle-aged men in their 4s and 50s waiting.

"Mr. Parker, hello, this is Mr. Roland, right?" Li Feng took the lead to say hello to the two. At this time, besides Wang Siqing, Zhang Min, Li Zekai and others were at a loss.

"Mr. Li, too, Michelle and you are well known for a long time. We didn't expect to receive your invitation." The man named'Parker' by Li Feng replied first.

"Everyone, I would like to introduce to you the two distinguished guests I have invited. This is Mr. Robert Parker, a wine tasting master from the American Emperor, who is known as the'emperor of the wine kingdom and the dictator of taste buds'.

This is a good friend of Mr. Parker. He is known as the “crazy genius winemaker and flying winemaker in the universe”. He is no less inferior to Henry Jaye’s French master brewer-Michel Roland. Come by my invitation."Li Feng smiled and introduced the two to everyone.

Yes, these two were invited by Li Feng. If anyone who is familiar with the wine industry hears the names of these two people, they will be surprised.

Wine in modern society can be said to be promoted by these two people, such as the famous 100-point wine rating, and so on. It can even be said that in the modern wine industry, some people say that they have entered the "Parker-Roland" model.

...

Robert Parker has become an authority in the wine tasting world. After Parker's tasting, the wines with high scores can be sold at sky-high prices.

And Roland has also become an authority in the winemaking world, as a wine consultant for hundreds of wineries around the world, this is evident from this.This is also the origin of the name of the "flying winemaker". He always flies in major wineries around the world.

Two people make wine and appraise the wine, and they work together to complement each other. They often make wine through Roland, and then Parker appraises the wine, making the wine produced by the winery famous.

Of course, some people will say that wine is not just famous wineries such as Lafite, Romani Conti, Mouton, etc. These are all independent and have their own winemakers.

But few people know that, in fact, it was the Bordeaux wine appraisal in 1983 that made Robert Parker famous. At that time, Parker and Roland met not long ago, and then they had a very happy conversation.

In the end, Roland, through his contacts, asked Parker to evaluate wines at the major Bordeaux wineries in the 83rd wine appraisal, and Parker did not disappoint. With its super taste buds, the wines produced by the major wineries regardless of origin, vintage, The taste and so on are all selected for accuracy.

Similarly, in 1982, Lafite was selected as 100 points. It was also that year that Parker's 100-point system began to become popular.Think of 82 Lafite, later generations have almost become synonymous with red wine in China.

Parker eventually became an authority on wine tasting in the wine industry, with a successful reputation, and the circulation of wine magazines under its umbrella reached 50,000 copies per issue.

At the same time, Roland also officially rose to prominence to his final fame. He became a winemaking consultant for hundreds of wineries around the world, and was known as the "crazy genius master brewer". Wineries around the world are proud of hiring Michel Roland as a winemaking consultant.

...

"Wow... John, you are really ready to go into a big fight, and you have invited both the two leading figures in the wine industry."

Li Zekai, who was the first to react, quickly joked about Li Feng. Obviously, as the superman who is most adept at eating, drinking and having fun, he has heard of two authority figures in the wine industry. Except for Li Zekai, everyone else has a face. Confused, obviously, they have never heard of them.

"Well, let's talk about everything on the plane." Li Feng interrupted everyone's greetings and said with a smile.

"OK, let's go!"

"..."

When he was preparing to enter the luxury wine industry, Li Feng asked people to look up the news in this regard. Only then did he find out that in the wine appraisal world, there is still a number one person like Robert Parker, and he is still an American. Fellow.

Then, Li Feng sent someone to the door, saying that he wanted to meet him and talk about the possibility of cooperation.

Facing the olive branch of St. John Lee, the new super-rich, Robert Parker thought for a while and agreed, saying that it was a meeting before he could meet now.

As for Michel Roland, it was naturally suggested by Li Feng. Then, after thinking about it, Parker offered to invite Roland with him. Today is the time for the appointment.Originally, the two said they wanted to come to the hotel to find themselves, but Li Feng felt that it was better to meet at the airport.

...

"Two, how about trying this red wine?" After everyone got on the plane and sat down, as the plane began to stabilize after takeoff, everyone began to move around on the plane at will. At this time, Li Feng took the wine from the stewardess. , Then smiled and said to everyone.

"I seem to smell a familiar smell." Robert Parker spoke first, and after taking a cup, he saw the person shake it a few times and tasted it carefully.

"Sure enough, I said it was a familiar taste."

"Lafite in 1982." Roland, who also took a sip, also smiled and replied.

"The personality is gentle and delicate, relatively introverted, floral and fruity, mellow and supple, showing a deep ruby ​​red edge, bright and transparent, strong aroma, caramel, plant, smoke, cedar, pencil lead, black currant and earth .

Accompanied by the rich aroma is a full, rich and refreshing wine body, low acidity, aroma and taste are relatively balanced, it tastes very good to drink, it is still the familiar taste, every time you drink it, you can have an endless aftertaste."Robert Parker said with his eyes closed.

"Speaking of it, Lafite of 82 years is best known by two people. It is said that Mr. Parker shined at the Bordeaux wine appraisal in 1983, and Lafite of 1982 was also famous in World War I and spread to the world. "Li Feng said with a smile.

"Haha..., that was our luck and just caught up with the best year of 82." Roland replied with a smug smile.

Obviously, Li Feng's words made the two of them very happy. The Bordeaux wine tasting in 1983 can be said to be a battle of fame between the two. They are naturally happy when they say this proud work.

"..."

...

"John, I haven't congratulated you yet. You have included the world's top luxury group-Gucci. Originally, you should have nothing to do with us. I don't know what you want to work with?" After drinking a few sips of fine wine, Robert Parker said with a smile.

"Robert, since you asked directly, then I'll just say it. In terms of talking about luxury goods, the LV Group seems to be a merger of fashion luxury goods and top wine companies, and I The fashion brands in China happen to lack top wine brands.” Li Feng said with a smile.

"John, it seems that you are also ready to follow the LV Group?" Roland also agreed with a smile.

"I do have this idea, but I want to go further than LV. For example, I will set up a wine company and a membership club, and set up clubs and wine cellars in the world's top cities.

At the same time, it can represent the wine brands of major wineries in the world, but these wineries must be first-class wineries or special-grade equipment. In my opinion, if my wine company can accommodate most of the world's first-class wineries and The wine of the Grand Cru is perfect."

"It's also because John, you have such a big idea, so you also need to have top masters proficient in the wine industry. Whether it is tasting or making wine, you will think of Robert and me." Michelle Rowland suddenly said.

"Naturally, now, I solemnly invite two people to join my wine company, and they can become the company's founding shareholders. Similarly, including the two wineries and wine magazines, the company is willing to purchase at an equivalent price or directly merge into the company. Cheng shares." Li Feng said to the two sternly.

"John, this is too sudden. Although your goal is very ambitious, if you can really achieve what you want and become the agent of most of the world's top wineries, it would be good, but it is too difficult." Parker the wine taster Emperor said hesitantly.

...

"The difficulty is naturally not small, otherwise I would not invite two people. In my mind, I hope to acquire 2-3 wineries in France, and then including the United States, Australia and Chile in South America. Family.

I think that it is possible to gather top wines from the main producing areas in the world, and then use this as a breakthrough point to build wine cellars around the world, and then go to major wineries to negotiate. I think the possibility is not small."Li Feng said his thoughts.

"The cost of this is not small, and the investment in the future will be astronomical!"

"Haha..., I'm not interested in making a small mess. Anything that can be solved with money is considered a small problem, right?" Li Feng replied with a rare sneer, and everyone was speechless.

The two giants in the wine industry have nothing to say, who is in front of you, the top few on the Forbes list, the most important thing for people to lack is money.

Li Feng was still looking forward to it. Seeing the meaning of the two in front of him, the possibility of cooperation is very high.

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