Rebirth

It has to be said that the 90s was a somewhat crazy era, perhaps because it is about to enter the next new century. All walks of life around the world are in the stage of preparing for the new century. Therefore, mergers and acquisitions in major industries are everywhere. .

For example, Li Feng was involved in the military industry department, and a series of mergers and acquisitions were carried out in a series of military industry enterprises of the U.S., and finally formed a combination of the five major military industry departments of the U.S.; similarly, the luxury goods industry was also formed. The three giants later.

In fact, in the traditional automobile industry, with the continuous increase in international oil prices, the consumption costs of automobiles have also continued to rise, and mergers and acquisitions between major car giants are everywhere.

Among them, the most famous is the merger between Mercedes-Benz and Chrysler in the first half of 1998. Of course, it is a merger. In fact, seriously, it was Mercedes-Benz that acquired Chrysler, and the purchase amount reached 36 billion US dollars. .

Naturally, the 36 billion US dollars cannot be all cash. It is generally acquired in the form of cash plus stocks. It is called a merger of two companies. The new company is called DaimlerChrysler Group.

At its peak, the market value of Daimler-Chrysler reached more than 100 billion US dollars, but later results showed that the merger of the two was obviously a mistake. Chrysler suffered years of losses, and the market value of Daimler-Chrysler also fell to more than 20 billion. U.S. dollars are not as good as the two companies before the merger. In the end, before the financial crisis, Chrysler was repurchased back to the United States for $7.4 billion.

Unfortunately, it was a Wall Street financial institution that later spent 7.4 billion to acquire Chrysler. People are more concerned about the financial capital game. The Chrysler Group itself has a powerful financial institution. Therefore, this Wall Street capital is actually compared to operating the auto industry. The company, on the contrary, is more interested in the financial institution department of Chrysler.

In the end, after the outbreak of the financial crisis, Chrysler ended in bankruptcy and liquidation. Later, among the three major auto groups in the United States, General Motors also went through bankruptcy and liquidation. Well, the two major automobile prides of the United States have gone bankrupt.

...

"You said that Chrysler is going to introduce the rest of the capital to use against the old guy Kirk. Do you know who it is?"

After thinking about this, Li Feng couldn't help but ask with increased interest. It was not that he was going to buy Chrysler. After all, it was not economical to spend tens of billions to buy it. You must know that it will only cost a few dollars to buy it back from the Germans in the future. Only one billion.The gap between the current tens of billions and the billions in 8-10 years is too great.

"It's not clear, but it is said that it is a car giant. I think there are only a few car companies in Europe. Think about it. There are only a few." Mike John replied after thinking about it.

In fact, the same is true. It can be said that the merger of Chrysler and Mercedes-Benz was very hasty. The result of the previous life was that the contact started not long after the New Year in 1998, and then the two companies merged in just a few months.

For such a merger between auto giants, it is a bit too fast to complete within such a short period of time. Of course, some people may say that John, your own company, is not very fast when acquiring companies.

In fact, Li Feng’s companies are the biggest controlling shareholder. Pay attention to “holding”. To put it bluntly, Li Feng alone has the final say.

As long as Li Feng wants to make sure to do so, just execute the following. Another thing, Li Feng mostly buys directly with cash, which will save a lot of trouble. After all, cash is king.

For groups like Chrysler and Mercedes-Benz, the shares in them are very complicated. Even if they control the family, they may only have about 10-20% of the shares. Think about Chrysler, after Kirk occupied almost 10% of the shares. , He became the largest individual shareholder, as you can imagine.

In such a large group merger case, it is necessary to balance the interests of all parties. The game cannot be completed in a short time. Don’t you see those large groups in future generations, from the initial intention to the final signing of the agreement, it is basically based on The unit is'year'.

...

"According to what I know, the merger of Chrysler was actually carried out under Kirk's promotion. Although I am still not sure which European automobile group Chrysler will merge with, it is based on Chrysler's market on the American side. The combination of market share and European car companies’ market atmosphere in Europe makes this a perfect merger.

The current general market situation is like this. In the United States, Chrysler, Ford, and General Motors occupy the main market. As European car companies, Volkswagen, Mercedes-Benz, etc., have a small and almost negligible market share. Similarly, The three major US auto companies have the same market share in Europe as European auto companies in the United States.

Through such a merger, both parties can enter the market through the other's companies, thereby expanding their market share. At least it looks perfect on the surface. The merged car companies will surely be sought after by the market.Kirk, as Chrysler's personal largest shareholder, must be one of the winners. As long as he cashes out his stock, he can get huge profits.

Kirk bought 9.8 shares in the 1990s. Why not increase it? This is to avoid triggering the red line of 10% shares. The president of Chrysler at the time was the American'national hero'-Lee Ikeka .

In 1992, Ikeka was forced to leave the board of directors and was replaced by Eaton today. Since then, Kirk has had a very bad relationship with the Chrysler board of directors and other shareholders. In 1995, Kirk joined forces. With Ikeka, it was the first to propose the acquisition of Chrysler.

In the end, Chrysler's board of directors, management, and shareholders made the decision to buy back shares. For this reason, it won the confidence of Wall Street investors and shareholders, and Kirk's acquisition plan was eventually destroyed.

Although the acquisition plan failed, Ikeka also stayed away from Chrysler completely, but no matter what Kirk said, he was still Chrysler's largest individual shareholder. He proposed to increase shareholder dividends and united Chrysler's financial director-Jerry York. .

But Jerry united with Kirk and persuaded many investors and banks on Wall Street to provide funds and loans for Kirk to acquire Chrysler again. Chrysler faced Kirk's hostile acquisition for the second time.

Lost the support of Wall Street. Obviously, under such circumstances, Chrysler had to seek help from outside. Under the premise that Wall Street clearly supported Kirk, the U.S. could hardly find allies. Therefore, Chrysler would look forward to it. To the whole world, and European car companies are obviously the best choice."

...

After the explanation by Mike John, a veteran Autobot, Li Feng finally has a certain understanding of the grievances between the gambling king Cork and Chrysler, and he has to feel that the gambling king is indeed the gambling king. The old guy is really good.

In fact, this is the history of the previous life. When Chrysler merged with Mercedes-Benz, the stock price soared, and the market value soon reached its peak, breaking through 100 billion U.S. dollars. At that time, Kirk sold out his shares and probably occupied the entire Daim. Le-Chrysler Group's 4.9% stake is a big profit.

At that time, the value of the gambling king Cork doubled from billions of dollars to a scale of tens of billions.People have to feel that ginger is still old and spicy.

Similarly, in later generations, they invested in General Motors and Ford, and their shareholding was similar to when they were in Chrysler, and both became the largest individual shareholders of the two major auto companies. Perhaps they have tasted the sweetness of Chrysler.

Seeing Li Feng sinking into thought, Mike John couldn't help but said with a look of expectation: "BOSS, what do you think?"

"Chrysler, now is not the time!"

"..."