Generally speaking, doing this is very risky, because if you don't do it, you will be scolded and make money or something, but this time, Jin Bingxuan is very relieved, because he knows that the efficacy of these two drugs will eventually even Feeding back the TV series "The Young Doctor", so that people of all age groups start to pay attention to medicines and TV series.
According to the agreement of the two parties, the advertisement needs to be shot urgently. Fortunately, Ding Li’s funds are quite in place. Tianhe Advertising Co., Ltd. used the most capable filming team in the company. Within three days, the sample was given to Ding Li for review.
In the end, Ding Li chose one of the two samples. He had already made an agreement with Li Bing, and Ding Li could advertise on CCTV.
Due to the previous hit of "The Doctor Who", too many people who missed the premiere of "The Doctor" for various reasons began to call on other TV stations to rebroadcast "The Doctor" on the Internet. As a result, three provincial-level satellite TVs bought it at the same time. It released the broadcasting rights and began to rebroadcast this TV drama, which set a record for the shortest time interval between the first broadcast and the rebroadcast of a TV series.
And Ding Li seized this opportunity and was inserted into the two episodes of "The Young Doctor" every day, and online broadcast channels also added this commercial.
In the first three days after the advertisement was put out, the online comments seemed to have some negative responses. Some trolls began to complain, saying that Ding Lihong was red, and they began to conspire with those fake drugs. They wanted to use this popularity to make money. .
But fortunately, mainstream opinions are still reassuring. Under each troll's comment, there are several, dozens, or even hundreds of rebuttals.
"Since Chinese medicine is a good thing, why is it so secretive when it comes to proprietary Chinese medicine?"
"Da Ding is the conscience of the industry. We believe the drugs he recommends. I am still a fan of Da Ding. You hit me!"
"Have you tried it yourself? Let me tell you, if you haven't tried it, you will be fooling around. Go hold your keyboard and be a keyboard warrior."
Ding Li and the company's people were very concerned about this kind of debate, but after the fourth day, public opinion began to tilt towards Ding Li one-sidedly.
"Wow, we went to the pharmacy to buy medicine today. My mother's lumbar disc herniation for more than ten years actually improved immediately, but we will pay attention to what happens later."
"My grandmother has a congenital heart disease. The doctor said that surgery is not possible at this age. As a result, my dad bought Chenxiang Yangxin Pill yesterday, and it worked the same day! Come on Yangxin Pill, come on, the genius doctor!"
These comments are all sent from the hands of every ordinary audience, every square patient, or their family members. Compared with those exaggerated advertisements standing in front of the camera and praising the effect of a certain traditional Chinese medicine, Such a comment is way too strong.
A week later, the direction of public opinion on the Internet has basically been completely unified. These two drugs have not only been widely praised by themselves, but have even further boosted the ratings of "The Young Doctor".
By the weekend, Ding Li received feedback from advertising companies, TV stations, and video websites.
The advertising company sent back a market survey. After the commercial was broadcast, the sales statistics of the drug distribution channel that cooperated with Ding Li increased sharply.
The TV station reported that after the first broadcast was missed, the ratings of the three satellite TV stations that were rebroadcasted later would drop a lot, but the results showed that the ratings only dropped a little bit. In this case, this data actually more than doubled.
The video website reported that due to the influence of the magical effect of the drug, their statistics found that it is not only the young and middle-aged people who are watching the show, but even many middle-aged and elderly users have begun to join the "Super Doctor". Come to the theater army.
Seeing such fruitful results, Ding Li was quite satisfied. Soon, the cooperating foundry said that due to the recent oversupply of drugs, the factory was under great production pressure.I hope Ding Li can allocate some of the orders.
In addition, there are already many domestic pharmaceutical manufacturers who have begun to secretly contact those foundries, hoping to find the ingredients of these two kinds of patent medicines and production processes from the foundries. The factory recommends Ding Li to take measures as soon as possible.
Naturally, measures have to be taken, but the fact that it can attract so many people's attention, and even want to come to the cottage, has already demonstrated Ding Li's success.
In addition, Ding Li's medicine sells not only the curative effect, but also his personal brand appeal. These things cannot be stolen by those copycat pharmaceutical factories.
Chapter [-] The storm of the challenge letter
Seeing that Ding Li's TV series and medicines are making great progress all the way, at this time, the department responsible for overseas market research of Longteng Company returned a not-so-good news.
First of all, although the ratings of "The Young Doctor" in the Korean market are commendable, there are also many objections on the Korean Internet.
Some people think that in "The Young Doctor", a large number of Korean medicine techniques and drugs are used as the content of the plot, and they are called traditional Chinese medicine, which makes many fans of South Korea's "national culture" feel very sad, and they all said that Ding Li's The act must be condemned, and this shameful plagiarism promises retribution.
There are even some radical oriental medicine experts who have stepped down from the ring, threatening to challenge Ding Li and re-prove the orthodox status of oriental medicine.
"We must let the arrogant and arrogant Chinese people know that we are powerful. Korean medicine is a cultural treasure of our Korean nation, and Chinese people are not allowed to carry out such unscrupulous and shameless plagiarism!"
In addition, M country and South Korea seem to be in the same position in this position. Traditional Chinese medicine in these two countries was originally allowed to have the qualifications to practice medicine. Afterwards, the two countries believed that the TV series was suspected of cultural aggression. In order to ensure the rigor and purity of medicine, the legislature was planning to introduce a new law to cancel the qualifications of all traditional Chinese medicine practitioners in their countries.
This kind of news just reached Ding Li's ears, and it made Ding Li almost go wild.
"I'll go, I think we Huaxia have really given these guys a face over the years." Ding Li sat in the company's conference room with gritted teeth, next to several backbones of the company.
Sister Huo said: "We are now looking for a public relations company to carry out overseas public relations. It is expected to see results in two weeks and restore our reputation in overseas markets."
Ding Li sneered: "Recovering the loss of reputation? Did we do something wrong?"
"No." Everyone shook their heads cautiously.
"That's still as those sticks said, we really plagiarized the so-called noble Korean medicine?" Ding Li said with a sneer.
Everyone shook their heads timidly again: "Of course not."
"In this case, it's not called recovery!" Ding Li said: "Our reputation was destroyed by the slander of those stinky sticks. What we need to do now is not to recover, but to retake it!"
Everyone looked at each other, and Sister Huo said, "Ding Li, do you already have an idea?"
Ding Li said with a smile: "The hottest discussion on the Internet right now is the sequel to this drama, besides the plot of our TV series and the two drugs that came out. I have already thought about it. The second season begins! And the main line of the second season is how the Chinese medicine culture nurtured our weak neighbors, and how the neighbors were ungrateful, slandered Chinese medicine, and finally slapped the story."
Hearing Ding Li say this, Sister Huo suddenly looked worried: "Ding Li, I am afraid that doing this will offend many overseas audiences. We are now..."
"Sister Huo, what is the total population of Bangzi Country?" Ding Li asked.
Sister Huo was stunned; "about fifty million."
"We haven't saved much yet, there is nothing we dare not offend in that broken place." Ding Li said: "This time, I just want to slap them in the face, it is best to slap the blood. I have already decided, let's do it. "
As soon as Ding Li said a word, the backbones under his command began to attack everywhere.
The staff in charge of overseas markets withdrew all public relations funds and only did one simple thing.
……
Not long ago, Gao Changshou, an expert in Korean medicine from the National Medical College of South Korea, once sent a gauntlet to Ding Li through the mainstream media in South Korea.
The content of the gauntlet is basically to first slander Ding Li and Chinese medicine, and condemn "The Young Doctor" for plagiarizing Korean medicine, and finally challenge Ding Li. The two choose three patients for each other in Korea, and determine the effect of the treatment. win or lose.
If Ding Li loses, he will face the statue of Xu Guiyan, the author of South Korea's "Tongyi Baojian", and kowtow to make amends.
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