Reborn Entrepreneurial Giant

A good brand promotion plan is not cheap. The advertising company quotes at least one million yuan. If it is responsible for the implementation, it will be even more expensive.

Ma Baba was very interested in hearing Qu Li's plan, and called people to discuss it together. Large-scale advertising is the foundation. Without this foundation, everyone would not know that this is to promote Taobao. Even if the "Taobao body" becomes a trend, it will not How much publicity is there. With the foundation, this trend of magic reform will have a foundation, and Taobao will be promoted to the greatest extent.

At noon, the two stayed on Taobao and had a Chinese meal. Don't think about how good it is, the Ari in 2006 is not the proud Ari 10 years later.

In the afternoon, Qu Li discussed the publicity plan with them, and signed Chen Danlin's contract with them. The contract was not complicated, it was requested by Qu Li, it was too complicated for him to understand, so it is better to use a simple one. 1 million in installments, 300,000 will be paid immediately, 400,000 will be paid within 3 months, and the remaining 300,000 will be paid within half a year.

Ma Baba wants Qu Li to stay in Hangzhou for a few more days, but their online store still has a lot of things to deal with. Later, they have to do the post-production of "Comet" and rehearse "Xianer" to prepare for the magic show in May. To prepare for flute music, I can only decline Ma Baba's kindness.

"You made a sci-fi movie as a director?" Ma Baba looked shocked, this kid is too good at making troubles.

"Last time I heard that you were acting. How did you become a director?" He really wanted to ask, is the threshold for being a director so low, just a high school student?

"It's mainly about concepts, soft sci-fi, no special effects and scenes, and the discussion is about human nature. For this reason, I went to Rongcheng University of Electronic Science and Technology to find professors of physics and psychology..."

"I'll go see the movie when it's released." Jack Ma suddenly felt that he had been hit. Do all men have to live like Qu Li? It's like Miss O'Nana's life has become the envy of all girls.

"Then I would like to thank President Ma for his support in advance."

After leaving Ari, the two went to a hotel that Ari cooperated with. Qu Li will leave for Yangcheng tomorrow morning, and Chen Danlin will stay here to cooperate with Ari in publicity.

I don’t need to elaborate on the lingering one night, even a little description is not enough. The next day Ari’s staff sent Qu Li to the airport. For no reason, if you have money, you will naturally be generous, and it was given by Ma Baba.

I hope that the propaganda plan of "Taobao Ti" adapted from "Fan Ke Ti" can be implemented in place. Once the effect is outstanding, he will be considered as a favor.

Departing in the morning and arriving in Yangcheng in the afternoon, Qu Li saw a busy crowd.

"Where's my sister? Why are you back alone?" Chen Danni hadn't seen Qu Li for a long time and was not afraid of strangers at all.

"Stay in Hangzhou for publicity."

"Ah, I'm so busy this month." Chen Danni complained

"Don't worry, it's only a few days away. Our store will be closed a week before the Spring Festival." Qu Li knew that the express delivery could not be delivered during the Spring Festival. Instead of letting the express delivery stay in any city, it is better to wait until after the Spring Festival to deliver, that is, to compare the Spring Festival holiday notices. Complicated, they have hundreds of women's clothing products, it is very troublesome to add information one by one.

"Then are there any red envelopes before the Spring Festival?"

"Do you ask for yourself, or for others?"

"What happened to yourself, what happened to others?"

"Ask your sister for my own sake. I don't have much money on me. For others, I don't have any. Red envelopes and salary will not be paid until after the Spring Festival."

"Can't you let everyone have a good year?"

"Give out the year-end bonus." Qu Li thought for a while and said, there are very few indispensable people in this company, even if they won't come after the year-end bonus, the impact will not be great.

"How many?"

"Ask your sister! Those who have been here for a long time will get about one month's salary. Don't even think about those who have only been here for a month or two."

Qu Li estimated that last year the company had a revenue of 2.6 million. Based on a gross profit rate of 55%, it was about 1.43 million, express delivery fees were about 620,000, staff salaries were about 200,000, and other expenses including rent were about 300,000. A net profit of 300,000 yuan, but before and after deducting his investment, there is 900,000 yuan. Generally speaking, the company is in a state of loss.

"Why are you still losing money, aren't you making money every month?"

"Why do you think me and your sister have to take the self-examination so hard and go outside to do publicity? Do you think business is so easy?"

Instead of chatting with Chen Danni, I found Tan Lijun and asked about the purchase channels of Xiangyun clothing factory, Danlin women's clothing and Jumei cosmetics.

"Do we need to visit the manufacturers?"

"No need. We are small now. They don't pay much attention to it. It's useless to go. It's a waste of money. When we grow bigger, they will invite us." Regret, should not be impulsive. However, after communicating with Qu Li, I feel that this person doesn't seem to be unlearned or incapable of cheating.

Qu Li asked a lot, and felt that Tan Lijun was really doing something, so he had a serious exchange with him, talking about his achievements in the past few months.

"After the Spring Festival, Ali Taobao will tilt the traffic of our Xiangyun clothing. For example, it will appear on the homepage for a month, and the search results will appear in the front row."

"Taobao is so easy to talk to?" Tan Lijun didn't expect such a small company to be treated so well. With tens of millions of Taobao users, how many people would open the website and see Xiangyun clothing?

"Has our trendy men's clothing started to be produced?" Qu Li asked an important point. Xiangyun clothing mainly sells classic styles in the early stage, that is, most Xiangyun clothing is sold through other small brands, and the kind it needs Personalized, fancy men's clothing can only be designed by himself. Qu Li also communicated with the designer for several days, and barely achieved some of the effects he needed.

"That small factory hasn't completed our order yet, and it should be completed before the Spring Festival." Knowing that Qu Li got such a good condition, Tan Lijun knew that he had to go all out at this time.

"In addition, the Huayi Brotherhood, which I went to film this time, will be in charge of distribution, and it should be very popular. In May, I will go to Yanjing to attend a concert, and two rock songs will be released, which may have a certain degree of popularity."

Such a boss is really chic, Tan Lijun is full of embarrassment, but he is more confident.

As a boss, of course, you have to give your employees confidence. A team without morale will have no fighting power. By the way, I talked about the 1 million endorsement fee that Ari gave Chen Danlin. The sales of Danlin women's clothing will at least double next year.

"Why didn't you say it earlier, the supplier needs to make preparations earlier." Tan Lijun did not expect Qu Li to put the most important thing last and said that this is the largest source of cash flow for their company.

Qu Li is not in a hurry, "It's not too late to say, we will not lower the purchase price, but we must strictly ensure the quality. The more the sales volume explodes, the more we must strictly control the quality standards." It's not how strong his competitors are, but how out of control they themselves are.