Reborn Entrepreneurial Giant

Before going to the United States, Qu Li first returned to Yangcheng. Since Juhuasuan has fully opened up to third-party sellers, in order to better serve sellers, Jumei has established a subsidiary company to recruit computer graduates who are not so good in terms of software and hardware.

Many large companies have similar operations, or set up subsidiaries, or outsource, or recruit "temporary workers" through labor intermediary companies. Anyway, the hard and complicated work with low technical content is handed over to others.

For example, Jumei plans to establish a customer service subsidiary in Xingsha to contract Jumei’s after-sales service business.

"Why don't you arrange some pre-sales customer service?" Da Dongzi discussed this issue with Qu Li

"Is it necessary? Anyway, Jumei has clearly marked the actual price. The details of the product are available on the details page, and the customer service won't know more." Qu Li learned from Amazon, and the after-sales service is enough. There may be more problems in the future, and the comprehensive cost of serving such customers well is too high, and it is normal for enterprises to ignore them when they are developing rapidly.

Jumeijuhuasuan adheres to this principle, strives to improve after-sales service, and increases the difficulty of pre-sales service. Consumers will only contact pre-sales customer service after careful searching. But no matter what, customer service is a low-tech job. If Jumei was not still developing, Qu Li might have outsourced this service. Shopee is preparing to outsource customer service to Indian companies.

It’s not that Zhongying can’t undertake customer service outsourcing, it’s that Qu Li deliberately made Shopee downplay Zhongying’s color, and Amazon uses Indian customer service, everyone is the same.

"You are finally back."

"Sorry, I'm going to America soon..."

"Is Jumei so unimportant?"

"Because of you, I can rest assured..."

Then a lot of documents and things piled up beside Qu Li, and his assistant Huang Zheng came to him again.

While reading the signed documents, Qu Li asked Huang Zheng what interesting things happened these days.

"No, I've been working in the middle and Taiwan department these days, busy solving various problems below, but I didn't find..." Huang Zheng really didn't have the ability to discover beauty. The outside world has always said that this man is rational and cold, while Zhang Yiming is rational and calm. The difference in one word shows the difference between the two. Some people say that Zhang Yiming is not inferior to the world's top entrepreneurs, but no one praises Huang Zheng so much. There is still a difference between the two.

As a shopping website, the simpler the better for consumers, the higher the requirements for the background. In October, the bonus brought by the earthquake to Jumei disappeared, the growth rate of users declined, and the server pressure decreased.

The greater pressure comes from Taobao. In September, the monthly transaction volume exceeded 10 billion, while Jumei only had 2 billion in three months. This gap is clear at a glance. On October 8, the CEO of Taobao announced that Ari Baba will contribute to Taobao in the next 5 years. Invest 5 billion.

Fortunately, Huang Zheng gave him a piece of information. The negative information about Jumei has increased since September. It is not that Jumei has done anything bad, but that it is questioning Jumei’s business model and Qu Li’s personal ability. have……

At the beginning, Qu Li said that Danlin would do fast fashion and ZARA online, but after getting the investment, it turned into a fashion e-commerce company, and after getting the investment again, it became a comprehensive e-commerce company, and after it went public, it became a full-category e-commerce company platform, and then went to the United States to set up an e-commerce website...

"Not only that, he also found time to establish Honor. Although the Honor mobile phone became the best-selling mobile phone of the year in Europe and the United States with the help of Google's influence, it also distracted his energy. It is hard for us to imagine that Ma Yun can lead Ahri and also serve as the company. Think of the CEO..."

"Qu Li may be a genius, but he obviously doesn't know how to control his ever-expanding desires. Under the premise that the domestic foundation is unstable, he went to the United States to directly compete with Amazon. He challenged the most powerful enemy at home and abroad at the same time. Under the circumstances, can he continue the miracle he created..."

"Is this person with ulterior motives, or is he an in-depth report, too sharp?" Qu Li looked at Huang Zheng and asked

"It's all there, this article is written very carefully." Huang Zheng said calmly

"Yeah, there are many things that haven't been mentioned, such as Sun Moon Fenghua and Xiangyun. They originally expected Xiangyun to make money, but they didn't expect that they would not make money because of their rapid development."

Qu Li's words are a bit exaggerated. Xiangyun is still making money, but the profit margin is declining rapidly. It is a big question whether to prioritize profit or scale.

"Since you know, why don't you solve this problem?"

"I am still greedy." Qu Li was silent for a long time, admitting a fact

"Help me call Lin Bing, Wang Yunliang, and Chen Danlin, and let's discuss it." Qu Li read the article in the financial magazine, but was still touched after all.

"What's the matter?" Lin Bing hurried over

"We, Jumeijuhuahua, are a technology-driven B2C e-commerce website. We are an Internet company. This positioning is right!" Qu Li and the others spoke only after they had arrived

"That's right, what do you think?" Chen Danlin has seen so much, Qu Li really wants to come out again and again

"I think that although the operation of the Xiangyun brand is considered a success, it is not a good thing for Jumei..."

Everyone was silent. This matter has long been discussed, but Xiangyun is so successful. The sales of coconut shoes in the European and American markets exceed 10 million U.S. dollars per month. People around the world saw this shoe on Facebook, regardless of the ten-year It takes dozens or twenty days of delivery time to buy, and there are high profits, how can it not be tempting.

Not only that, as Bolt broke the world record in the Olympic Games, Xiangyun running shoes or professional sports shoes also opened up the market. In 2008, Xiangyun brand's monthly sales reached 20 million US dollars. There should be no problem.

For comparison, Li Ning’s 2008 financial report has an annual revenue of 6.69 billion, with an after-tax profit of 727 million; Anta’s is 4.627 billion, with an after-tax profit of 895 million; Xiangyun’s annual sales may exceed 1 billion soft sister coins, let alone 500 million profits , there should also be 400 million.

"What do you want to do?"

"I originally wanted to operate well for one or two years, but these two years are a critical moment for the competition between Jumei and Taobao Mall, and we need to concentrate on meeting the challenges."

Taobao's one-month transaction volume exceeds Jumei's one-year sales. If there is a large amount of traffic imported under such a gap, it will be difficult for Taobao Mall to grow. Brand owners need to maintain a high-end brand image, but if the monthly sales of Taobao Mall are two or three times that of Jumei, most brands will not give up their real income for the sake of fame.

"Let's see if Xiangyun can sell it for a good price. If the price is right..."

"Are you willing?"

"It's not that I'm willing, it depends on the situation, what if it can't be sold?"

"To whom?"

"If you look at the price and look at the nationality, try to leave it to the Chinese people. After all, it is a sports shoe brand that has a certain reputation in Europe, America, Japan and South Korea." Qu Li

"Chinese people may not be able to afford it." Wang Yunliang thought about it. Assuming that Xiangyun's net profit in 2008 was 400 million, which is 4 billion based on a 10-fold valuation, Anta's market value is about 8 billion Hong Kong dollars, and Li Ning's market value is about 11 billion Hong Kong dollars. capital acquisition.

"Xiangyun brand has been established for too short a time, so the valuation will not be high, right?"

"It depends on whether any company is willing to gamble. According to our current plan, if the Xiangyun Coconut Shoes co-branded model is successful, as long as the offline channel does not pull the crotch, there should be no problem in doubling the sales again..." Wang Yunliang gave his own judgment.

"Hey, are you going to sell Xiangyun after all?"

"Sell it!"