Reborn Entrepreneurial Giant

The main reason why the Hunan provincial government wants to sell Changfeng Motor is that Mitsubishi does not renew the contract and does not cooperate. Due at the end of the month.

The cooperation expires but Pajero models can be produced, but the Mitsubishi brand cannot be displayed, and there is a high probability that they will no longer be sold at a high premium. The average sales price of Changfeng Automobile is close to 200,000, but the profit is not high. Mitsubishi Motors' share may be very high.

As long as there is hope for Changfeng Automobile to stay in Huxiang, it will not be sold to outsiders. The attractiveness of Quli and Glory is unknown, but the export of tens of billions of dollars exceeds the investment of 10 billion in five years promised by GAC. In the final analysis, Changfeng Automobile is a chicken rib, and the only valuable thing is a shell resource of a listed company.

Although Changfeng Automobile Sparrow is small and well-equipped, it actually has a self-developed engine production line. Well, it has purchased Ford ZETEC series engines and improved them. The team of more than 300 people is unknown, but it should be okay. Can produce 30,000 cars a year, why do we need a car air-conditioning company?

"In the future, Changfeng Automobile's product line will focus on SUVs, sedans and MPVs. Pure electricity and energy-saving and fuel-efficient plug-in hybrids are the general direction..." Qu Li clarified his future work direction at Changfeng Automobile headquarters, although he does not expect Changfeng Automobiles can develop more advanced pure electric vehicles, but it is necessary to accumulate some patents.

For example, in addition to the current large-displacement and powerful off-road SUVs, SUVs mainly develop urban SUVs, that is, learning from the future Haval H6. In the next few years, the sales of domestic SUVs will grow the fastest; The urban-rural fringe area is suitable for family life and business delivery. In addition to Wuling Hongguang, there are many domestic brands in this market; the last is cars. This market is the largest and the competition is fiercest. There is no rush...

It takes about three years for a new car to go from design to production and sales. Now that the arrangements are made, the initial results will not be seen until 2012. In order to quickly improve performance, in addition to improving sales channels and service levels, it seems that the only way to develop Wuling Hongguang is also to That is to use a large number of general-purpose components, focus on system stability, safety and durability, and build a cross-interface chartered car, which is suitable for various road conditions and becomes a distribution vehicle in the Jumei logistics area, which is more suitable for starting a business in the urban-rural fringe area.

Lu Qun, the person in charge of Great Wall Huaguan, did not directly refute Qu Li's request: "The car can be designed, but the engine cannot be self-developed."

"Is there any suitable one in China?"

"Mitsubishi's engine is good, and Chery's..."

Chery's engine is very well-known, but basically no one uses it except themselves. It's okay to say that no one uses it from the first-tier domestic manufacturers, but no one from the second- and third-tier brands uses Chery's engine. This is obviously not a problem of friends.

"Let's use Mitsubishi's first, and after clarifying the design idea of ​​plug-in hybrid, we will cooperate with a well-known European engine design company to develop an engine with low fuel consumption." Qu Li talked about Honda's i-MMD and BYD's DM-i. I remember a lot of quarrels afterwards, no matter who copied who between the two companies, anyway, dual motors, three motors and an engine are a good hybrid solution.

"Tesla's pure electric car does not have a gearbox, and this road is feasible."

Qu Li, a layman, participated in car design, which was somewhat against the law. Fortunately, he didn't know much, so let's start research and development after specifying the direction.

Honor will obviously cooperate with Changfeng Leopard and the two founders of Jingjin Motor are of good level, and the motors developed can meet the needs of hybrid vehicles.

It is said that Great Wall Huaguan has developed so many models for Changfeng Leopard, but none of them are selling well. Whose reason is it? Anyway, after Quli's acquisition, the shackles of Great Wall Huaguan were released, and they were not required to use Changfeng Group's spare parts. Considering the performance and cost factors, even if he wanted to buy Chery's engine, he would not object.

It is impossible for Qu Li to take over Changfeng Automobile by himself. The auto expert he hired from the United States will act as a consultant, Glory will take over the personnel administration, and Yuanjing Xiangcai Securities will take over the finance...

The most important thing is to announce the acquisition. At the end of March, Changfeng Automobile’s license was suspended. On April 1, Lei Jun came to Xingsha to represent Glory, Changfeng Group, and Xiangcai Securities. He attended a press conference and announced several things:

Glory’s newly established wholly-owned subsidiary, Glory Automobile, acquired a 29% stake in Changfeng Automobile from Changfeng Group for 1 billion soft sister coins (the price of Changfeng Automobile acquired by GAC), Xiangcai Securities acquired a 14.59% stake in Changfeng Automobile from Mitsubishi, and Qu Li As the chairman of Changfeng Automobile, the former CEO Chen Zhengchu temporarily stayed. Changfeng Motor will not change its name...

Not to mention all kinds of bragging, the Law Reform Commission, the governor of Hunan Province and other high-level officials attended the press conference. This acquisition is bound to cause various controversies, including Qu Li will fall into the center of a storm of public opinion. It was an extraordinary challenge to Xiang Province and Glory.

Sure enough, the reporters at the scene asked many questions, why did they choose Honor instead of GAC, what is the purpose of the cross-border acquisition of Honor, what can it bring to Changfeng Automobile, and why should they be confident?

"Changfeng Group and Glory will jointly develop the new energy vehicle industry in Hunan..."

This excuse seems so clumsy that it is difficult to explain the drama behind this incident. When the news was posted on the Internet, many people thought it was an April Fool's Day joke, but they didn't expect it to be true.

The acquisition is just the beginning. In order to supplement the cash flow of Changfeng Automobile, Honor will also provide 300 million soft sister coins to increase the shareholding ratio to 35% through fixed increase and other methods. The total investment is close to 200 million US dollars, which is considered a large sum. There is less money for tram R\u0026D.

The news keeps fermenting. Since Qu Li is no longer the CEO of Jumei and Glory, of course he does not need to accept outside news interviews. He has avoided the storm for the time being. Changfeng will resume trading soon, and the stock price will fall to the limit. No one believes that he can lead Changfeng Motor to glory.

It’s not that the equity transaction is suspected of the loss of state-owned assets, but that Mitsubishi cleared Changfeng Motor’s stock. Their cooperation will obviously be suspended. Without Pajero, a high-end model with an annual sales volume of about 10,000 and a price of about 300,000, Changfeng Motor’s annual sales would be about 10,000. Sales would plummet by two-thirds.

"Qu Li and Glory spent 200 million US dollars to be the receiver!"

"Big head!"

"..." This is a bit different from what Qu Li thought. Although he still questioned his decision, they generally sympathized with him and did not think there would be any hope for Changfeng Motor.

"Why did you really go to build cars?" Some friends who knew him through Jumei and Glory called him one after another. The fate of life is too unpredictable.

There is no Zhihu at this time, otherwise someone will definitely ask: Is it right or wrong for Qu Li to give up Jumei and Glory to join the auto industry, and will he regret it?

Didn’t Zhihu have Weibo, Wang Xing initiated this big discussion on Weibo, and Qu Li gave his answer:

"Pure electric vehicles are of strategic significance, and my men are obliged to do so!"