Reborn Entrepreneurial Giant

Jumei immediately announced the results of the battle on Weibo. This kind of news is a blockbuster that can shake people's hearts. Many night owls started discussions. Several major newspapers in Yangcheng reserved pages for Jumei, but the editor-in-chief revised the article overnight. .

The next day, more media reported the news. When the world was in an economic crisis and the domestic economy was not out of the woods, Jumei 6*18 was enough to attract attention, not to mention groundbreaking.

10 million people shopped, more than 100 million people browsed throughout the day, and more than one-third of Internet users paid attention to and participated in this promotion. This is something that most people did not expect. After all, Jumei does not have large-scale advertising. .

"How did you know that Jumei has a promotion?"

"Because Qu Li wants to build a car!"

"..."

A portal website randomly interviewed a few passers-by. This inexplicable answer may explain something. Whether you hate him or like him, Qu Li's reputation in China is big enough.

The protagonists of this promotion are Jumei, Lu Qi, and Dadongzi. Knowing the news, Yangcheng TV Station came to interview soon, and the online and offline media focused on this promotion, wanting to know more about the inside story.

On June 18th, many social networking sites such as Weibo complained that the website was stuck, online payment was too bad, and the transaction failure rate was too high, so many people missed it or did not enjoy the biggest discount. As a result, in less than a day, the public opinion reversed, and only then did I realize how huge the traffic impact Jumei suffered yesterday.

Ari held an emergency meeting to discuss Jumei's promotion, why their website didn't crash, and can we (Taobao) do a cover-up promotion? Soon they will have another question, what is cloud computing?

Taking advantage of the popularity, Jumei announced the public beta plan of Jumei Cloud Computing, which will be officially public beta in mid-July one month later, which was another shock.

Although Amazon had cloud computing services in 2006, and Google and Microsoft announced their cloud computing products in 2008, the best Internet entrepreneurs in domestic companies still believed that cloud computing was new wine in old bottles until 2010. s things.

Juyun Technology released some cloud computing information, and domestic Internet practitioners and senior programmers conducted extensive discussions. Is cloud computing true or false? A junior high school student really has this kind of foresight?

People who don’t understand the layman, including some people in the media, say that Jumei’s website is not well maintained, and it was down for 15 minutes on June 18. How can we guarantee to provide good cloud services for other companies?

Some people also explained to Jumei that 100 million user visits have not yet completely collapsed. In addition to Jumei, only Baidu, Ahri, and Penguin can do it in China, right?

There have been more discussions about Jumei’s technical strength, which is a huge blow to other domestic B2C e-commerce players, such as Dangdang, Joyo Amazon, Newegg, Mecox Lane, Coax Children, Vipshop also in Yangcheng, and Fancl Eslite. trembling.

Well, this is bragging. Dangdang’s Daqingzi also registered on Weibo, posting a post satirizing that Jumei is not a B2C e-commerce company like Taobao Mall, and Qu Li is better at bragging than Ma Yun.

"No B2C company can grow so fast. This is not in line with business logic. It is impossible for Jumei to continue to develop without lack of money. Be careful that the speed is too fast..."

"To meet the needs of domestic e-commerce companies, Jumei Logistics needs at least 1 million employees. No domestic company has such management capabilities..." Some people borrowed Ma Yun's words, saying that they are not optimistic about Jumei e-commerce companies. This seems to prove that Jumei Cloud Computing is rubbish.

The doubts from the outside world are not important. How can instant delivery be a big problem after selling so many goods? Unfortunately, Jumei Logistics has suffered, and several transit warehouses have exploded. It could have guaranteed delivery within three days across the country. This promotion will be reduced no matter what. operating speed.

The construction of Jumei's ultra-large-scale storage center was put on the agenda, and Mei Zhiming, CEO of ProLogis China, also came to Yangcheng to participate in their meeting to discuss the construction of the central warehouse.

Jumei self-built logistics needs to buy a lot of fixed assets, what should I do if I have no money? The publicity after 6*18 will play a big role. This year, banks are really begging companies to borrow money. Local governments are open to all kinds of investment. The difficulty and cost of Jumei to buy land with loans will be greatly reduced. .

The central warehouse area of ​​Jumei Logistics will not be small, and it cannot be used exclusively for its own use. After it is opened to a third party, things will become complicated. How to manage it will test the team's ability. When Qu Li contacted ProLogis, he naturally wanted to use their professional ability.

Envision, CICC, and Singapore’s GIC, which has gone back and forth, all favor ProLogis. They have long discussed the cooperation proposed by Qu Li for a long time. After the June 18 promotion, they finally made up their minds and reached a strategic cooperation agreement with Jumei Logistics. .

Not only that, Singapore’s GIC photographed executives who came to Jumei for investigation, and two unknown investment institutions came to Jumei, Russia’s DST and Hillhouse Capital, they have already purchased a large number of Jumei stocks in the market, holding The shareholding ratio was close to 5%, so he began to formally contact the management of Jumei.

Of course, Qu Li has heard of the names of these companies, so he gave them a chance to meet. Let's get to know each other. As for the issue of shares, he must reconsider. He is not short of money, what he lacks is resources other than money.

If Singapore GIC wants to invest, he will most likely agree. There is no way, they are better than Huatou at this time, their investment scope is all over the world, and their professional ability is too strong. It is too much sincerity to be willing to invest in the cooperation project between GLP and Jumei Logistics.

Kejumei's outstanding shares exceed 35%, and Qu Li's shareholding ratio is only about 38.6%. If it is diluted, it will lose a veto in the future.

Regarding this issue, Qu Li also made a candid exchange. The current development of Yijumei seems not enough to prove his ability, allowing him to obtain a permanent veto.

"I don't like super voting rights. It is not a good thing for founders to have too much power. No one can be right all the time, but a veto that can be inherited within the company can make the company break away from the impulse of the capital market to pursue short-term interests...

I personally believe in long-termism. Jumei is positioned as a technology and service company based on the supply chain. The current form dominated by third-party sellers is not what I want. It is a compromise we made in order to survive...

The future retail direction of Jumei is to increase the self-operated ratio to about 50%, and maintain the sales ratio of self-owned brands at about 5%; the technical direction is to make Jumei cloud computing services a part of the Internet infrastructure..."

Many of Qu Li’s words have been carefully considered. When the retail industry concentration is close to or exceeds 25%, private brands will enter a period of rapid development. The proportion of private brands in the retail industry in Europe is about 50%, and that in North America is about 30%.

The reason why Goudong lags behind Ali may not be because of its short establishment time, but Dadongzi’s lack of awareness. It has not discovered that the perspective of e-commerce business management has changed from chasing traffic to organizing production and sales activities around consumer needs.

This is the C2M model mentioned by Pin Xixi. It may sound lofty at first glance, but it is ever-changing. It does not break away from the scope of the independent brand operation model of the European and American retail industry. C2M is just a part of Internet slang.

After these three investment institutions contacted Qu Li, they became more determined to invest in Jumei. The founder of Jumei has a clear understanding of this industry, and the team members have an excellent structure and almost no obvious shortcomings. The biggest problem is lack of money, but for investment institutions like them, problems that can be solved with money are not real problems.

"We are willing to support you in obtaining a permanent one-vote veto..." The three agencies promised one after another.

Qu Li agreed that DST and Hillhouse held more than 5% of Jumei's shares. Just a few days later, Jumei's stock price exceeded 20 US dollars, and at the end of June it exceeded 25 US dollars, with a market value of more than 5 billion US dollars.

DST and Hillhouse hold more than 5% of the shares, but it seems impossible to want more. BlackRock in the United States is also increasing its holdings in Jumei, and the number of stocks circulating in the market has decreased.