Reborn Entrepreneurial Giant

Wang Yunliang took people to Beijin and Google Zhongying to do due diligence, which officially confirmed the basis of this cooperation. Qu Li went to Xingsha. He is currently the chairman and CEO of Qiancheng Motors. He has been out of work for two months. There are emails to communicate, but there are some things that have to be met with him in person.

Qiancheng Motors has two sales systems. It seems better for Qiancheng Motors to take the high-end route as a new brand, but the name Cheetah is better. As a high-performance off-road vehicle, it can compete closely with Jaguar Land Rover, but it has sold a lot of low-end and mid-range vehicles over the years Cheetah, this time is equivalent to reshaping the brand image.

Fortunately, the sales volume of Changfeng Automobile was not good in the past, and the sales of Cheetah brand cars were limited, so the impact was limited. In order to completely draw a line with the past, Qu Li thought of changing the car logo and self-operated 4S stores, where you can place an order online and pick up the car offline, with a clear price Wait a few tricks.

Except for a few who are willing to take risks, few people play with them. Therefore, the sales system of the Cheetah brand will be cleared of inventory in a few years, and it will basically be paralyzed in the second half of next year. certain.

In fact, in this year's peak sales season of Gold, September and Silver, both Cheetah and Paloje's sales did not meet expectations, and the negative effects of the acquisition finally emerged.

Qu Li didn't care much about it, but inside Qiancheng Motors, especially the sales department, people were panicked. After returning to the company to understand the situation, they didn't say anything. Instead, they went to the production line to urge He Qicheng to improve the quality of car production. This is the basis.

It’s already October, and Glory Jumei has a new batch of Guan Peisheng. Qiancheng Motors has recruited a lot of people in colleges and universities in Hunan and Hubei, and they can’t be assigned to various positions for rotation training. Qu Li will hold a meeting for them after he arrives. boast.

"Choosing Qiancheng Automobile is an adventure, because this car company may go bankrupt at any time, and it may change the whole world in ten years..."

"Those who want to live a stable life can leave and go to those big factories. After all, fresh graduates can get real training opportunities and adapt to the corporate culture when they enter the big factories. Most social recruiters are well-informed and not easy to be fooled. Accept some corporate culture that looks fake and brainwashed..."

"Even if you realize that joining Qiancheng Automobile is a very risky choice, but you are willing to take risks, you have to consider whether you are suitable for it. Pure electric vehicles are a brand new industry, and everyone needs to relearn. I don’t want to bear hardships and specialize in research, and I like to play tricks at work..."

I didn't expect Qu Li to do training in this style. The person in charge of the personnel department of Qiancheng Auto has some regrets. This is not to keep people, but to drive them away.

Qu Li naturally has his own statement: "I think the essence of sales is to create value for consumers and help customers choose correct and practical products, not..."

Qu Li came to the sales department and began to fool the old fried dough sticks: "I think the ideal sales state is that the sales of 4S stores have no KPI assessment tasks, and only need to serve customers well. The premise of this is that we must have excellent products and have enough Famousness requires a process, and I plan to officially promote it in five years..."

"Maybe you think it has nothing to do with you. After all, no one can guarantee how many people will stay in your Qiancheng Automobile after five years, so why should I say these things?"

"I don't know how many people believe that I really want to build a pure electric car and at the same time believe that I can do it. It doesn't matter, the confidence should be brought to you by me."

"Cheetah takes the high-end route. It is really risky to change the distribution model. In the past few years, I only need to work hard to maintain it. I pin my hope on pure electric vehicles. As I said before, a pure electric vehicle will be built within three years, and a A good car, and finally a production car..."

"Beijin R\u0026D Center is developing a pure electric SUV. Because of the use of Tesla's battery cells, the time to build the first car may be advanced, but the price is expected to be no less than 500,000 due to cost issues... ..."

"Don't think that the Beijin R\u0026D Center is still an old man. The subprime mortgage crisis in the U.S. auto industry was hit hard. I dug several R\u0026D teams from there, including many excellent electrical and electronic engineers. The hardware configuration has reached the top in the country, and I have given them enough support without reservation. If I really can’t build a top pure electric car in the country, then I can only admit it..."

"If it is built, and the brand influence of me and Glory has not sold more than 500,000, then the high-end line can only be declared a temporary failure..."

"No one can guarantee 100% success. Everything has risks. I think only by sharing risks can you be entitled to enjoy the leapfrog development brought by success..."

"I mean, if we succeed, Cheetah achieves a brand upgrade, and Qiancheng's electric vehicle can change the current pattern of gasoline vehicles just like Honor changed the pattern of the mobile phone market, will our group of people have a breakthrough in their careers? ? Can the product be sold to every corner of the world?"

"Nelson Mandela said: We can be humble as dust, not twisted like maggots."

"Dreams still exist, what if they come true?"

Qu Li talked for a long time. In order to prevent people with low qualifications from understanding, he continued to add: "I insist on long-termism and insist on doing difficult and correct things. As long as I am sure that Qiancheng Automobile is in the right direction of development, don't Worried about the loss of the company, I will give you enough time and opportunities to allow you to make mistakes, but I still want to remind you: you are serving customers, you don't need to be humble, remember to be neither humble nor overbearing..."

Xia Mingfei was a bit aggressive in the adjustment of Qiancheng Automobile's distribution system. After all, this is a bad example set by Qu Li. Now dealers have rebounded and withdrawn from the network. Mitsubishi Pajero sales have shown negative growth during the peak sales season. During the two months when Qu Li left, various things happened. The problem is that no one targeted them behind the scenes.

When Qu Li returned to Xingsha, he did not accept Xia Mingfei's report. It took him two or three days to deal with it coldly before giving him a chance to understand his thoughts and methods when dealing with complicated problems.

"We are partners with our distributors. It is not us who feed them, nor do they support us. Cheetah's distribution model has problems. In the short term, they are under greater pressure than us..." Qu Li began to comment: "I'm not afraid of problems, how are you going to make up for it?"

"Try to save it if you can, give up if you can't, that's..." Xia Mingfei

"Although there is one thing that is not clearly stated, you should be clear that I am not going to be the CEO of Qiancheng Motors for a long time. You are impatient. As long as Lu Tao and He Qicheng do not make mistakes, this is your opportunity..." Qu Li explained the matter : "I hope you can adjust your mentality and improve your overall quality first. Although I'm not good at dealing with specific things, I don't need to think about it. The situation facing Qiancheng Automobile in the next few years will be more complicated..."

"I understand, I won't get emotional..." Xia Mingfei sighed