Reborn Entrepreneurial Giant
Chapter 523 Trip to Sweden
A few days after returning to Xingsha, Qu Li set off for Sweden with Qianqiangeo's team, and Xia Mingfei's acquisition of Saab came to an end.
Although many institutions at home and abroad bid for bids, such as Pang Da and Youth raised the price to about 500 million US dollars, and some insiders joined forces with some investment institutions to form a partnership. Qiancheng Motor only offered a purchase price of 250 million US dollars, but in the end it won. Final bidding.
After bankruptcy, Saab is "clean" and does not have so much debt. The remaining assets include brands, some complete vehicles, powertrains, tool companies, and intellectual property rights. It stands to reason that these assets are not very attractive. Why does Qu Li Want to buy?
If you are interested, you can learn about the crooked nut "Fang Haohan", the person in charge of Geely's CMA architecture. In history, he switched from the bankrupt Saab to Volvo in February 2012 and led this scalable platform architecture. Do you feel familiar? Does anyone remember Saab's Phoenix platform?
It cannot be said that Geely's CMA is Saab's Phoenix platform. After all, this CMA architecture has a lot of Volvo technology, but the ideas and concepts remain the same.
What now? This Fang Haohan joined Qiancheng Motors. Glory has a market value of 100 billion US dollars, and Qiancheng Geometry is called the best "electric car" of the year by the European media, including Qu Li's speech video, business philosophy, Time Magazine's Person of the Year, all kinds of information can be easily searched by Swedes through Google To the data, this is a huge advantage.
If the trust level of the Swedes in Qiancheng Automobile is 6, then the trust in institutions such as Pang Da Youth may not exceed 3, and the advantage is very obvious.
Qu Li came to Trollhattan, Sweden, the headquarters of Saab Automobile, with a population of only 46,000 people, which is much lower than Volvo's headquarters city of 600,000 people. The gap between the two cities can be seen from the population, and the resistance brought by the Saab auto union will not be much.
Saab cars have gone bankrupt, employees have basically lost their jobs, and previous suppliers and retail channels have all been cleared. However, Qiancheng Motors promised to transform Saab into an electric vehicle brand in Sweden, and more commitments require Qu Li to communicate with them face to face.
After Fang Haohan was poached by Qiancheng Motors, he went to Frankfurt, Silicon Valley, Beijin and Xingsha R\u0026D Centers to inspect, and had a general understanding of the overall strength of Qiancheng Motors. Therefore, participating in this acquisition will help Qiancheng Motors resolve concerns from various aspects.
The news that Qu Li, as the world's top rich man, came to Sweden to participate in the acquisition spread quickly and was warmly welcomed by the locals. Then he accepted an exclusive interview with the Swedish media and talked about his original intention of investing in electric vehicles. During his first trip to Silicon Valley, he met Musk by chance.
"I chose to start with fuel vehicles. In addition to the limitations of domestic car manufacturing qualifications, it is a realistic choice. I also believe that fuel vehicles are very mature and have many advantages. They cannot be easily replaced. Electric vehicles are in the A subversive innovation based on fuel vehicles, advanced assistance and future autonomous driving..."
"I am very optimistic about the future of the electric vehicle industry. I believe that traditional brands such as BBA and Volvo are difficult to compete with us, but they should not die like this. I want to explore a road that does not have such a big impact on society, and develop electric vehicles and plug-in vehicles at the same time. Hybrid cars..."
"I need Saab Automobile to help me improve the shortcomings of Qiancheng fuel vehicles, and then we will create a new era of electric vehicles together. The world will eventually become..."
Qu Li's speech was broadcast on Swedish TV stations and the Internet. Such a young Chinese entrepreneur has shown Europe a different sense of self-confidence and responsibility. His early Shamat hairstyle, as well as the "Three Ways to Subvert the Winter Alliance" that have been widely circulated around the world have all been dug out. Including the novels he wrote, the songs he wrote and composed, have been translated into various languages, and it is said that they are selling well overseas...
A "rebellious" Qu Li full of personality, talented enough but certainly not perfect, some ideas may be difficult to understand, but Wai Guoren can't deny Qu Li's excellence.
Honor has launched a large number of advertisements in Europe and the United States, including the popularity of the brand song "Sea Shanty Medley" with more than 1 billion hits on YouTube, and the promotion of "The Avengers". Honor is affecting global fashion. As the founder of Glory, no one overseas has touted Qu Lina as the incompetent person in charge of the company.
Back to the business, Qu Li first introduced the relationship between Honor and Qiancheng Automobile to the major related parties, as well as his more radical strategy of making good cars and making high-quality cars. Qiancheng Automobile is not a very rich company, and survival is the most important thing. Therefore, most of the high-tech and low-cost manufacturing industries will not stay in Sweden.
It takes money to rebuild the supply chain and channels, so first serve the Chinese market well and sell high-end electric vehicles and hybrid vehicles in Europe.
"Continue to develop the Phoenix platform and focus on small and medium-sized models." Since it is a fuel vehicle, it cannot be sold too expensive. Qu Li stopped the development of Qiancheng sedan and planned to redevelop it on the basis of the Phoenix platform. And perfect the family design of the car.
Qiancheng's car logo is similar to that of Xiaopeng, so there are four lights and a dot matrix mesh front face design to increase the sense of movement.
There is no need to tell them the specific design details. Saab's powertrain and tool factories will be moved to China, and the vehicle factory will be retained.
To be honest, Qu Li's conditions are not generous compared to the so-and-so young man of Pang Da, even a bit harsh, and I don't know how they agreed. Is it the title of the richest Chinese man, or his promise to donate all the shares in Jumei and Glory?
"There is a problem with the financial situation of the huge youth, and they are not trusted in China; the situation of NEVS is similar, they do not have enough funds to support subsequent operations, and they want to resell..."
"Then Saab's bankruptcy administrator believed it?" Qu Li was stunned for a while, listening to Vision Fund's Sun Jianhe explaining the various reasons behind this, Qiancheng Auto actually became the most sincere and powerful bidder.
"This is a fact, they have no choice but to believe it." Sun Jianhe
"Thank you this time." Qu Li, he and the Vision Fund have got rid of the relationship in the legal sense, but various financial exchanges are constantly being cut and messed up, and it is difficult to completely separate them.
"There is no need to be so polite between us." Sun Jianhe, Qu Li's growth rate is too fast, so fast that it is difficult for him to resist.
Behind all the good things, there may be hidden evils. Qu Li is not a moral gentleman, not a sinister villain, he just wants to do something, and he is willing to pay for it...
During Qu Li's trip to Sweden, he stopped by the Gothenburg headquarters next door and had a very friendly discussion with Volvo's top management. Don't think that Geely can control the company by acquiring Volvo. There is a struggle between the management and the board of directors.
After leaving Sweden, Qu Li came to the headquarters of Opel in Germany.
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