Reborn Entrepreneurial Giant

Jumei’s revenue and profit last year depended on whether the “10 billion subsidy” should be authorized by the general meeting of shareholders? Forget it, it's not important, Qu Li doesn't really want to spend 10 billion, the current user scale can't afford such a promotion.

With the authorization of Qu Li and Lu Qi, Da Dongzi led the team to work overtime overnight to modify the promotion plan, and continued to brag, er, advertise on Weibo: "Some offline chain companies rely on their market leadership to threaten brands not to cooperate with Juju. The U.S. cooperation cannot give Jumei a discount, so that some consumers doubt Jumei’s determination to maintain low prices for digital 3C and major appliances, which makes the brothers very angry and the consequences are very serious.”

"This promotion can't be anticlimactic, and what has been promised can't be withdrawn just like that, otherwise, no consumers will trust us in the future."

"The gross profit of some home appliance chain enterprises as high as 30% is simply huge profits. The account period for the supply chain of the brand is as long as half a year, and they have to find ways to cheat consumers. After eating the first home, the next home; while the gross profit of e-commerce retail Generally no more than 15%, the billing period is generally about 60 days, Jumei implements 7 days for no reason to return, door-to-door delivery, door-to-door installation..."

"If you don't change the bad habits of the industry, let Jumei change you. This promotion will not embarrass suppliers and friends. I have applied for a subsidy of up to 10 billion from Tianming and Singularity, and directly subsidized consumers, including IPhone and Honor phone..."

As soon as the name of "10 billion subsidy" came out, the domestic Internet was boiling, as if smelling a bloody storm, Dadongzi's Weibo was quickly reprinted by major portal websites, and became a popular topic on Weibo, Baidu, and Tieba. One of the hottest news.

This time the "10 billion subsidy" is limited, and online payment must be used, and it must be Jupay. Then, with the hot-selling items such as IPhone and Honor as benchmarks, it shocked a large number of netizens at once. It's so cheap!

Jumei bypasses suppliers and brands, does not harm their interests, and directly subsidizes consumers, so they have no reason to stop Jumei from promoting. In addition, the tens of billions of subsidized products have strict entry thresholds, basically It is a big brand with guaranteed quality, and the price has dropped to the price range of non-brand products. One can imagine how attractive it is.

Even if Gome and Suning were stunned, Ahri and Goose Factory reacted quickly, and many media began to criticize Jumei for disrupting the market order and suspected of unfair competition.

At this time, of course, it is not in a hurry to refute, but to let consumers know the sincerity of Jumei, so there have been discussions one after another around the "ten billion subsidy". It is not open to the whole society, so it is not the main battlefield of public opinion, but Weibo, which has the most users.

Real money is the most convincing. The "10 billion subsidy" hit Gome and Suning, and also hit the Ali and Goose factories behind it. But at the same time, it stood on the opposite side of all the peers. For a while, Jumei became the only 3C home appliance. E-commerce choice, this time came to September, many college students have become the main consumers: buy, buy, buy with eyes closed, resell to others to make the difference...

This is of course possible. The Jumei team has launched an anti-cheating mode at the same time, making every effort to maintain the normal progress of this "ten billion subsidy" and letting go of the voice of "unfair competition".

Finally, before Teacher’s Day on September 10th, the relevant departments took action. Lu Qi and Dadongzi were interviewed. A few days later, Jumei silently canceled the “10 billion subsidy” column on the homepage.

Dadongzi did not reply to netizens’ questions on Weibo, but a well-informed person has already informed the management of Jumei and Gome Suning that they were interviewed: they are all “friends” and everyone must maintain “decentness”.

In just a few weeks, everything returned to the beginning, and nothing seemed to happen. Jumei has fattened a group of wool parties, and at the same time established a leading position in the field of 3C home appliances.

"Gome Suning was beaten without any power to fight back. Jumei is really awesome." Some people exchanged conclusions on stock forums. In the second battle that Dadongzi fought, his fierce and aggressive image was established.

Many people began to check the information and found out that this person, like Qu Li, went to Rongcheng for disaster relief after the earthquake. The two met at the disaster relief site. Goudong was acquired by Jumei during the financial crisis. long-term cooperation.

No matter how fierce a caring person is in the business war, it is difficult for netizens to hate him, and think that this is his true temperament.

Jumei has the gentle Lu Qi, the reckless Da Dongzi, the rock and roll youth Xu Lei, and the timeless Huang Zheng, which can be regarded as a gathering of stars.

"Being able to gather these talents with different styles and outstanding personalities together, without internal fighting and forming a joint force, Qu Li's personal charm is beyond doubt..." Someone said Qu Li when summarizing this "e-commerce war". , and the boss of Gome Suning.

"The biggest difference between the three founders is not the age, but the structure, the feelings, and the learning ability of the boss. It is a miracle that Qu Li, as a junior high school student, can convince a group of elites to successfully start a business in the Internet technology industry. ..."

Then the miraculous Quli and Jumei continued to rise after the market value exceeded 30 billion US dollars, and the market value soon exceeded 35 billion, approaching 40 billion US dollars...

Undoubtedly, although being interviewed by the relevant departments, Jumei has been recognized by consumers. During this period, Jumeijuhuasu has two platforms, turning the subsidy range of tens of billions into a full category, and firmly suppressing Tianmao. Under the circumstances, Jupay's fast payment has been popularized. Except for the investment of less than 1 billion yuan, almost all of them have been harvested and won the victory of the "e-commerce war".

As for how much Jumei’s market share will increase, that is an unknown. Anyway, during the “10 billion subsidy” period, the average transaction volume of Jumei Juhuasuan doubled.

Luqi did not publicize these results, and maintained a "decent" relationship with Gome Suning, but Jumei almost has advantages in terms of cost, price and after-sales service.

"Home appliance companies in Guangdong Province are already discussing the exclusive supply of e-commerce." Xu Lei, who will take over Jumei next year, was made passive by Dadongzi.

"How do you think we should respond?" Qu Li asked thoughtfully.

"It may be possible in a few years. We have limited influence on them now, but we can put pressure on them through the growth of our own brands." Xu Lei recognized Jumei's own brand strategy

"Yes, but it takes a lot of time." Qu Li

"..." Xu Lei couldn't think of a way. He wanted to brag, but Qu Li didn't like bragging when he was talking about business, so he held back.

"How about we make a few influential and popular products?" Qu Li

"Is it so easy to make a hit?" Xu Lei asked.

"It's not too difficult." Qu Li said something that people couldn't refute. He has created many "explosive models", and he knows that cost performance is the kingly way to increase sales.

"Do you have any idea?"

"Of course it sells high-quality and low-price power banks." Qu Li said that the 21700 batteries that he has invested in and will produce will not only be used for power banks, but also can be used as batteries for laptops, electric skateboards, and razors. ? More uses are still being explored.

"Can you?" Xu Lei hesitated.

"Who knows?" Qu Li didn't dare to promise

"Then I'll give it a try..." Xu Lei felt that creating a blockbuster might be his best chance