Reborn Entrepreneurial Giant

Back in Yangcheng, Qu Li went back to the company to have a look. Everything in the company was normal, and the Jumei website, which also uses Alipay, had a daily sales of more than 10,000. The sales of the three Taobao online stores add up to nearly 80,000.

"Comet" won the US$55 million box office championship in the second week in the United States. At this time, not only domestically, but also abroad, a large number of people discussed Qu Li and "Comet". The exquisite plot design and good shooting level , and... (don't know how to blow)

Thanks to the increase in Quli's popularity, Jumei has been mentioned more and more times by the media, with more and more visits, and sales growth is almost a matter of course. It's a pity that there is still a lack of hot styles, but it's not unprepared. He has a high-quality shirt for 99 yuan; a sports suit for 79 yuan; canvas shoes for 59 yuan; and a T-shirt for 39 yuan.

In a word, I have what PPG has, and I still have what PPG doesn’t have. Anyway, Qu Li has to compete with them for supply management capabilities and differentiated needs for clothing. Explosive styles are not necessarily better than a large number of choices. PPG has 3,000 SKU, Jumei will have 5,000 SKUs, which is more than them anyway.

Moreover, domestic clothing brands, apart from PPG, which rose at the same time as Jumei, as well as Heilan House and ITAT, all have their own characteristics. If you really only focus on competitors, you will most likely fail in the end.

In order to better cope with the next challenge, headhunters were specially hired to recruit people from Xiangjiang Yida Group. This group is known as the Whampoa Military Academy of domestic textile enterprises. It not only has advanced technology, but also has a very commendable management system and corporate culture. Moreover, Yida Group concentrates on the production of high-quality pure cotton woven and knitted fabrics, which is what Jumei needs.

There is no rush to poach people. Anyway, it is the end of the year, and if you really want to get to work, you will have to be after the Spring Festival.

The most urgent thing now is to learn English well, at least to be able to communicate normally. As for the passport, there is no need to worry at all. Qu Li’s asset certificate is good enough, and there is an invitation letter from a well-known big company like Apple. has a problem.

"So you have to go to the United States, and it will take many days." Chen Danlin felt that Qu Li might not care much about Jumei, otherwise why would he often skip work.

"Just keep an eye on the company's affairs, and it will depend on you in the future." Qu Li is shameless

"How could you do this?"

"I've always been like this, you just know."

"I can't handle it, everyone is better than me."

"So what if they are powerful, you are the boss wife, you are the founder, don't stick to their identities, look at the problem and point to the essence of the matter."

"What essence?"

"What kind of company do we want? Around this core, anyone who deviates from this core, no matter how good he is, will be marginalized or directly kicked out. Why do we do this? Because the direction is wrong, the stronger the ability, the more harmful it is. Great." Qu Li communicated his idea of ​​running Jumei with Chen Danlin, not only to make her progress, but also to improve himself through summarizing again and again.

"How to tell if a person is going in the wrong direction?"

"I don't know the same as you. There is another basis, that is, to focus on customers, our products must bring some value to customers. That is, the products are of good quality, fashionable and fashionable, and let customers wear our products. The clothes I feel have face, which is the value that clothing brings to customers.”

"These values ​​certainly do not include poor quality, negative brand image, etc. As for the price level, either use sub-brands or product lines to distinguish, anyway, don't engage in price wars with competitors. Price wars in other industries may be useful, such as clothing. There is no need for industries where aesthetic differentiation has a huge impact.”

"Why, I like to buy cheap ones." Chen Danlin

"You still don't know that when we make clothing, small changes in fabrics, craftsmanship, and materials will bring huge cost differences to large-scale clothing. Are you sure that your peers can guarantee high quality at low prices?"

"It shouldn't be possible. The profit margins of the few items we ordered this time have been extremely low. If we want to lower the price, we will lose money."

"The overall operating cost of e-commerce is lower than that of physical retail with many middlemen. In this case, we will lose money. How can they make money? It is conceivable that they must have made some trade-offs in other aspects." Qu Li said cautiously

"Can't you just say that they cut corners?"

"It's not good, just say that Youshang is evil, what if you get slapped in the face?"

"What and what?" Chen Danlin was at a loss

"It's okay, let's discuss together and make progress together when we encounter something. I just suddenly feel that our company is a little schizophrenic."

"Why?"

"What do you think is the biggest advantage of e-commerce shopping? It can't be the shopping experience of consumers, right?"

"The price, it must be the price."

"Since it's the price, how can the brand we build be a high-end product?"

"Then what to do?"

"If we keep selling low-end products, the profit margin will be reduced by half, and we will not be able to make money or develop."

"..." Chen Danlin was silent, this problem seems to be very big

"Then what to do?"

"Accumulate experience in China, exercise supply chain capabilities, go to Europe, America, Japan, and South Korea to grab territory and profit, feed back domestically through the international market, and upgrade the brand."

"So you come up with a Hatsune Miku."

"What do you mean I made one, pay attention to what you say, there is no movement at all." Qu Li glanced at Chen Danlin's body

"What are you looking at, I'm not talking about that." Chen Danlin said awkwardly

"Then I don't care, I've been holding back for several days." Qu Li was eager to try

"This is a company, so you can't wait?"

"It's good in the company, don't let others find out, exciting, hehehe!" Bo Yuqing blamed Shushu for going online, Chen Danlin half pushed and half insisted on sticking to the bottom line, making Qu Li unable to move up or down.

"Stop messing around, I have something else to do."

"What's up?"

"Dani, are you really asking her to learn those fancy things?"

"How can it be called gaudy, the aesthetic level of a brand greatly affects their height, if those who get rich first think that Danlin and Xiangyun are nouveau riche brands, they will definitely not buy them.

If Dani really learns well and has a clear understanding of fashion, she will become our most important helper in the future, just like Liu Shulian now, even more important than her. In the future, I will leave an opportunity for her to go abroad to collect folk songs and learn advanced foreign experience. "

"Even if our company goes bankrupt in the end, she will still have a solid foundation."

Aesthetics is a very abstract thing. Coarse grain mobile phones, Huawei mobile phones, and BYD cars were not liked at first. In addition to technical strength, the lack of design sense is a big reason, which has a lot to do with the aesthetics of the person in charge. Apple later recruited Ahrendts from the luxury goods industry Burberry as an executive, which shows the importance of aesthetics.