Reborn Entrepreneurial Giant

Qu Li left Yangcheng, and Chen Danlin was actually responsible for the communication between the "China Taiwan" information department and traditional departments such as supply chain management, and actually acted as the chief operating officer.

The growth rate of registered users of Jumei website has passed the initial outbreak period, and now it is only one or two thousand per day. Compared with the 30 million online shopping users nationwide, it is really poor.

Of course, there are category restrictions. Jumei only sells genuine licensed cosmetics and self-owned brand men’s and women’s clothing, and the price is relatively high, so the audience is naturally small.

As the de facto chief operating officer, Qu Li assigned a task to Chen Danlin, which is to benchmark PPG's boutique explosion strategy, 99 yuan men's and women's shirt series, the same price as PPG, Jumei's high quality without price reduction, and PPG Do not fight for sales and quality control.

"This is the first hard battle since the establishment of Jumei. You are the founder, a woman, and the proprietress. If you are not responsible, who will be responsible? If you win this tough battle, you will be able to make all the voices of doubt disappear..."

"Don't worry, I don't know if others don't know. PPG in Shanghai is not a hard stubble. Advertising fees are owed to partners. We should do our own thing well. When the time comes to push advertising companies to ask for debts, PPG may collapse. We can win without fighting."

"What you have to do is to ensure the high quality of the 99 yuan shirt. Even if you don't make money, you have to gain a good reputation. If you stick to it, there are still 49 yuan canvas shoes and 39 yuan T-shirt. If you still can't win, then sell it for 29 yuan. Yuan's T-shirt..."

"Hot-selling products can be sold in limited quantities on the Taobao platform, and unlimited sales on the Jumei website, but don't make it too obvious. Taobao is a long-term partner and can help us save a lot of advertising costs."

Qu Li's words appeared in Chen Danlin's mind, and she suddenly felt full of strength. This time, she must defeat PPG, a ostentatious competitor.

Li Liang, the founder of PPG, said that he is the chief procurement representative of Lands'End, a mail-order and online direct-selling clothing company in the United States, and the vice president of the Asia-Pacific region. National suppliers conduct procurement management and quality control.

So when Qu Li appeared on CCTV's financial channel "Win in China" to attract venture capital, many people instead fell in love with Li Liang's PPG, including the three major venture capital institutions of SoftBank SAIF, JFC Asia and DFJ .

In the original history, PPG's arrears of payment to advertising companies and suppliers broke out in January 2008, which shows how fierce their advertising campaign was in 2007.

It can be seen that the problem always exists, and new discoveries can be made by digging deeper. I believe that Xiong Ge and Shen Nanpeng have this ability. If it can break out early, maybe there will be hope of saving, and there is a real chance to compete with Jumei.

Therefore, Qu Li asked Chen Danlin to be in charge of the 99 yuan men's and women's shirt series, more to give her a reasonable credit, so that she can accumulate experience while enjoying the fun of lying and winning.

Li Liang from PPG is full of confidence at this time: "What is Jumei? Their founder is a writer, an actor, and a successful director, but he is always a kid. What is informatization?"

That's right, because of the crazy advertising campaign of Shanghai PPG, it launched a new round of financing in advance, and will use a strong offensive to crush all competitors, especially Jumei.

"You can't underestimate him just because he's young, otherwise Lin Bing from Microsoft and Shaoning Zhou from Google wouldn't want to join his team." Yan Miao from SAIF actually regretted it a bit. If he had known that Lin Bing would join, he would definitely Invest in Jumei. Just because I couldn't get used to Qu Li's aggressive aura, I thought he was bragging, so I missed it.

"That's definitely not the case. I studied Qu Li's views on various occasions and found that he really doesn't know much about the apparel industry, and he is not brave enough. Zara's supply chain can respond as fast as 4 weeks, while PPG can do it." Inventory is 0, even now..."

Fudge, reckless fudge, Li Liang's bragging skills are no worse than Qu Li's, and he confuses the concept. Qu Li said that it only takes 15 days from design, production to sales. No one knows what Li Liang is talking about. As for zero inventory, simply put it is to order by sales, first sell the goods and then place an order with the factory. Small scale can do it, but who can do it on a large scale?

"Lin Bing has just joined, and it may take a year to play a role, and PPG plans to increase advertising efforts, and Jumei can disappear in less than a year..."

"Besides, Lin Bing would take a junior high school student? I don't think it's possible. Maybe Jumei's internal management system will collapse soon, and professional managers will seize power..."

Under normal circumstances, Li Liang's concern is correct. A similar thing happened to PPG later. Li Yongjin, the director of Jifu Asia, joined this imaginative company as its second in command, and soon broke out with Li Liang. contradiction.

Li Liang, who can be fooled and has a better-looking resume than Qu Li, is more likely to win the trust of VCs, but VCs cannot agree immediately, and we have to see how Jumei reacts and whether it can bring pressure to PPG.

At this time, Qu Li had already arrived in the United States, and the HSBC team went to find colleagues in the United States. Qu Li and Zhang Yiwen found a hotel. They will attend the Wan Apple press conference tomorrow to negotiate with Lions Gate and visit Silicon Valley by the way.

With a sound of "dingling", a text message was sent. I opened it and looked, and couldn't help but be amused.

"What's the matter smiling so happily?" Zhang Yiwen, who was about to take a bath, saw Qu Li giggling and asked.

"The CEO of Google Greater China, Zhou Shaoning, who I told you about before, has already arrived in Silicon Valley, and asked me to meet at the door of the Apple conference hall tomorrow." Qu Li laughed happily.

"You hooked up with him again?" Zhang Yiwen frowned

"What is hooking up? Between men is congeniality."

"But you rejected him before, does he have no objection?"

"Who knows?" Qu Li is not sure, human nature is very complicated, two men and women who love each other may break up inexplicably, not to mention same-sex repulsion.

"Anyway, pay attention, maybe I'm overthinking." Zhang Yiwen just said casually

"Let's take a bath together?" Qu Li said with a smirk, this time he still chose a high-rise hotel, where he could see the night view of San Francisco.

"No, I'll wash it myself." Zhang Yiwen blushed and hurried in.

Qu Li put down his phone and didn't say much, and came to the bathroom door one second before the door closed to stop Zhang Yiwen.

"Look at how big their bathtub is. I've never seen it before. If we try it once, we don't know when the next time will be." Qu Li casually unbuttoned his coat, saw the motionless Zhang Yiwen, and expressed his enthusiasm. Go up and help.