Reborn Entrepreneurial Giant

After the self-examination, Qu Li was busy finishing the work. During the National Day period, they sold up to 500 orders a day, and then slowly dropped down. They cleared all the high-quality products for promotion. Now the sales volume has dropped to about 300 orders a day, and it is still falling. , the sales season seems to be over.

"The sales volume in October was about 450,000, but because of the change of location, we may have suffered a loss." Chen Danlin did not calculate the details, but she had to pay a year's rent when she moved to the science and technology park. have……

"Can our loan be repaid?"

"It's already counted."

"From next month, our salary will reach 5,000, and we will no longer be able to take money from the company's account. The previous payment..."

"It's already been counted!" Chen Danlin simply explained that their current gross profit margin is as high as 55%, and their sales revenue is 400,000 yuan. Regardless of the additional cost due to the change of location, they have a net profit of about 80,000 yuan. The profit is more than 50,000. This kind of profit is enough for them to recruit an elite who is familiar with the clothing industry and has a monthly salary of over 10,000.

Changing the place requires a new atmosphere. Danlin women's clothing needs to launch its own brand and find a foundry, not only fashion designers, but also fabrics. Without elites who are familiar with this industry, the two of them really can't get along.

Of course, this recruitment is mainly to skip the middlemen, purchase some orders directly from manufacturers, and further reduce the purchase price. Don’t think that the gross profit margin of 55% is very high. This does not take into account the current extremely low return rate, which is less than 10% %, it will soar to 30-50% of the industry average in the future. Do you say that only 55% of the gross profit is acceptable?

Well, this gross profit rate is actually very high. As more and more sellers enter the clothing e-commerce track, the time to maintain this gross profit rate will not be particularly long. After the subprime mortgage crisis, domestic exports were blocked. Domestic competition will be fierce. Taking advantage of being able to make money now, Taobao has not yet charged advertising fees, so make more money.

Qu Li is not extravagant enough to hire talents with a high salary of 10,000 per month. It's not because he is reluctant, but because he can't handle it. In this industry, people are better than you in everything. If you find out your advantages in advance, then get rid of you and do it yourself, and leave you alone. Together, if you have conflicts with suppliers, it will not only delay development, but also strengthen competitors.

To be a person, you must be self-aware. Don’t think that anyone in society will spoil you. Good people and bad people will change with the environment. It’s like a saying often said in the entertainment industry: After you become famous, you will be surrounded by good people.

With a monthly salary of more than 5,000, the middle-level cadres of those big middlemen are very good. For example, Hong Kong Li \u0026 Fung and Yingzhijie have strong supply chain management capabilities. They have many people they need. They have a very wide range of businesses. Although it is not easy to recruit people from their clothing purchasing department for the core cooperative enterprises of the chain, it is not impossible.

The level of headhunting in Yangcheng is still very high. Maybe Qu Li’s requirements are not very high. Anyway, he placed an order after the National Day. After the self-examination, he got good news. Qu Li met with Tan Lijun who works at Lifeng. , he is less than 30 years old, a top student in Information and Computing Science, Department of Mathematics, Sun Yat-sen University.

"First of all, we have to admit that we are a small company, but it doesn't mean that we are a company without ideals and pursuits." After the meeting, Qu Li did not really tell the actual situation of Danlin women's clothing. The company founded by two 19-year-old high school students may leave immediately, and headhunters are useless.

"When we recruit you, the first task is to build the company's procurement system and reduce costs by purchasing directly from the factory; the second step is to establish an independent brand production OEM and transportation system; the third step is to establish a good National distribution center."

"Your goal is big, but is the direction correct? Are you an e-commerce or traditional retail company?"

"What is important? Do you know ZARA? What I want to build is ZARA in the Internet age, with Internet e-commerce as the mainstay and physical retail as the supplement. The future retail stores will be mainly established in the core business districts of first-tier cities. established for brand building.”

"Many flagship stores of big brands in the core business districts of big cities not only have high operating costs, but also operate at a loss. Is it worth it for you to do so?"

"Our main goal is e-commerce. The offline physical flagship store is to break through the boundaries between online and offline and enhance consumers' brand recognition. A brand without offline physical stores has never appeared in the core business district. How many people will trust your brand? This is not a problem of loss-making operations, but a problem of brand building.

In addition, Ali raised US$1 billion this year, and their main business is Taobao. This is an opportunity. Last year, the annual transaction volume of Taobao platform was 1 billion, and this year it is at least 5 times. What about next year? If I don't take a ride on the high-speed train, do I still have to run behind? "

"The Danlin women's clothing store operated by our company has earned more than 400,000 yuan a month from a few thousand yuan a month ago. We can feel the growth of the Taobao platform and are willing to devote all our energy to the e-commerce business at this stage. middle."

Although Qu Li's ability to inspire people's hearts is not strong, he has a lot of confidence and knows how to treat people with sincerity, and the opposite is a smart person who can understand the Internet and e-commerce. people. His departure from Li \u0026 Fung was largely due to his failure in office politics, not incompetence.

During the communication with Tan Lijun, Qu Li also felt that he is a thoughtful person. Although he can't see the way forward and has his own ideas, he can listen to others.

The next day Tan Lijun came to the office of Tianhe Science and Technology Park, saw the young proprietress, and finally realized that something was wrong, wasn't he making trouble?

"You said that we, the rabble, can achieve what we are now. If a regular army like you joins in, will there be a better future?" Qu Li secretly gave Tan Lijun a hand, but said something more So much truth. Both he and Chen Danlin are Internet celebrities, and he is also a writer, which can be converted into advertisements.

After all, Tan Lijun still lacked the test. If he had watched too many "Understand Applause" programs, he might not be so easily moved. Qu Li understood it quickly and increased his focus again.

"I have three plans for your salary. The first is a monthly salary of 8,000 plus a bonus; the second is a monthly salary of 4,000 plus a stock worth 10,000 plus a bonus; the third is a monthly salary of 2,000 plus a stock of 20,000, up to 5%."

"What is the company's valuation?"

"It hasn't been decided yet, we will find a professional accounting firm to take charge."

The two exchanged views on the company's operations. Qu Li was going to open two other Taobao stores, one for men's clothing and one for beauty. Don't worry about money, I can still invest millions, or find venture capital.

"You have nothing else to hide from me, right?" Tan Lijun emphasized again

"If you join the company, I will plan a bigger promotional event, and it may take a while before I come back." Qu Li said without changing his face, and Chen Danlin just rolled her eyes when she heard it, so go ahead.

Qu Li didn't know about Chen Danlin's complaints, and even if he knew, he didn't care. Which entrepreneur and professional manager didn't run the train with his mouth full, and he didn't lie, right?

"What is the name of our company's men's clothing brand?"

"Auspicious clouds, colorful auspicious clouds, auspicious clouds, the logo is blue and white clouds." Qu Li said with a half-smile, with a sense of pride hidden in his heart, this is auspicious clouds, born to be a sports brand.