Reborn Entrepreneurial Giant

Summing up Jumei’s summary of Honor, this is much easier to calculate. Let’s just talk about smartphone sales. Due to the decline in competitiveness, Honor’s annual mobile phone sales have dropped slightly compared to last year to about 200 million units, and the average price has dropped to below US$500. .

The industry leader is still Samsung, whose sales volume has declined to 230 million units compared with last year, and Apple's IPhone sales have increased to 150 million units. The global smartphone sales volume is about 1.167 billion units, and the three major mobile phone companies account for more than 51%.

So, whether it is Lenovo, which acquired Moto, or Nokia, which is lingering on Android and WP, ​​they are all subject to great restrictions, but the rise of domestic smartphone brands, and the top 10 companies in the world include Chrysanthemum Factory, ZTE and Coolpad. Japan's Sony and Korea's LG are also on the list, and BlackBerry has disappeared from the list.

The concentration of the smartphone industry is very high, and it will be reshuffled in the future. The glory of price cuts has not affected the sales of Apple's IPhone, but it has brought a huge blow to Samsung, especially the latest Find X, which uses Qualcomm Snapdragon 808 chip , um, the key is the price, which has dropped to 1999 yuan in China, can it not be good?

Here I have to say that the Qualcomm 810 chip, as Qualcomm's flagship chip, is known as a generation of fire dragon, which has caused great damage to Samsung and Honor mobile phones. If the brand influence is still there, it may collapse, so we can only reduce the frequency of this chip. deal with.

The Snapdragon 810 chip has 4 A57 cores plus 4 A53 cores, while the Snapdragon 808 has 2 A57 plus 4 A53 cores, and the performance exceeds that of the down-clocked Snapdragon 810. The performance is better, the price is lower, and the performance of the GPU is not as good. So it’s no surprise that the $300 Honor Find X is selling well at the end of the year, but it’s a pity that the average price of mobile phones has been lowered.

Affected by this, the market value of Honor has dropped from 250 billion US dollars to nearly 200 billion US dollars now. It is difficult to produce self-developed chips, and the first 64-bit chips of Honor can only be handled by chips with magically modified ARM cores.

The real self-developed chip is actually a bit stronger than ARM's A72 chip. Qu Li did not insist on surpassing Apple's A-series chips, as long as it surpassed Qualcomm. This can still be done. After all, Qualcomm has to consider compatibility. And Honor Spreadtrum only needs to serve itself, this is the essential difference.

The performance surpasses that of Android counterparts, coupled with the innovation of NPU chips, Apple improves the performance of mobile phones, and Honor makes artificial intelligence. Honor's Klun will inevitably be smarter than Siri.

In order to restore the decline, Honor has begun to promote the role of the NPU neural network processor chip: image recognition, used to process massive multimedia data such as video and images; user behavior learning, targeted optimization of system resources; system resource optimization...

This further illustrates the development direction of Honor, which is moving towards autonomous driving, because the NPU can improve the speed of image recognition, and can also make the 3D structured light face recognition technology of mobile phones a reality, directly crushing the current 2D face recognition technology. .

If you can’t make a good chip, then brag in advance, which can always save some reputation and increase consumers’ recognition of Honor’s ADAS advanced driving assistance system. Although the ADAS market is not large now, Honor has successfully suppressed Israel’s mobileye. It has become the choice of many luxury car brands.

However, the loss of Honor in 2014 is visible to the naked eye. If it weren’t for business adjustments, marginalization of the electric vehicle business, and whole-house smart home improvement of the company’s imagination, Honor would have been questioned even more.

The chip design capability is limited, the operating system is subject to Google Android, and Honor is inferior to Apple's IPhone in all aspects. What is stronger than Samsung is that Honor has popularized KMS in China, but this thing is not like GMS, which has Google's brand certification.

For example, in the early days of Honor, it was possible to use the Google trademark on mobile phones, but later there were restrictions. With the massive advertising of Honor, Qu Li gave up the Google trademark, and Honor mobile phones still maintained rapid growth. equality. Now Google is begging for glory to use the Google trademark to help them improve their business model.

All the "glory" of Glory is won by ourselves, not given by anyone. Qu Li explained some current difficulties in an internal letter to the management of Glory: ARM V8 architecture has been released, and we want to develop our own based on this chip, but the difficulty is beyond imagination, and the development time period cannot be determined, so a temporary team was formed to modify the ARM core.

The explanation to most employees is that Spreadtrum is developing NPU chips: "We choose to develop in the direction of artificial intelligence and autonomous driving..."

The decline in the sales of Honor mobile phones was not obvious, and the performance of tablets was a little bit, but notebook computers, all-in-one computers, smart watches, smart speakers, drones and other products all had the industry's first growth rate.

The first generation of Apple Watch was released, but he is not the only one who can use sapphire. Honor's watch has been updated, and its competitiveness is still higher than that of Apple. Although the brand influence is not as good, Honor can cooperate with luxury brands to increase its influence!

Estimate the revenue of Honor in 2014, the sales of 200 million mobile phones are about 100 billion US dollars; the combined number of tablets and notebooks is 30 million units, the average price is 500 US dollars, and the sales are 15 billion US dollars; the total of other products is 5 billion US dollars should be is that OK. According to such a calculation, the net profit of 120 billion revenue and 15 billion, the revenue increased in 2014, but the net profit did not rise.

Qu Li heaved a sigh of relief, but it's a pity that they don't have much time to react. If Honor's uncompetitive products come out in the first quarter of next year, so that the IPhone 6 has no competitors in the high-end mobile phone market, that will be fame and fortune. Lose, let Samsung bigger.

We must know that Samsung's self-developed chips have stronger performance and better energy consumption than Qualcomm Fire Dragon 810 at this time, but Samsung is more embarrassed than Honor in terms of patents, and dare not sell self-developed chips to North America and Europe.

Honor and Qualcomm cooperate closely, even though they know it is the Fire Dragon 810, they still need to use it, resulting in a shortened sales cycle and a drop in the price of the Honor mate mobile phone this year...

The situation of Honor is roughly like this. Fortunately, there are only two competitors, Apple and Samsung, and other smartphone companies are not competing with them at the same level.

This is the case for Glory, and the future geometry of its subsidiaries is not bad. The annual sales of fuel vehicles are about 420,000, with an average price of 135,000 and sales of 56.7 billion; electric vehicles are about 35,000, with an average price of 100,000 US dollars and sales of 3.5 billion US dollars. About 22 billion soft sister coins. Regardless of other businesses, this year's sales revenue was 78.7 billion.

Originally, fuel vehicles made money, and a car with a profit of at least 10,000 yuan would be 4.2 billion. However, considering the increased costs brought about by the accelerated development of the CMA architecture and hybrid vehicles, and the addition of an electric vehicle automatic driving team, the R\u0026D cost once again exceeded 15%.

We must know that for a normal technology company, if R\u0026D investment accounts for 5% of revenue, it is considered a promising young man, and the future geometry exceeds 10% all the year round. This is investment regardless of cost. If there is no unexpected future, it would have been a loss, but the international oil price has dropped from 105 US dollars a barrel to the current 50 US dollars, and the investment of 30 million US dollars has earned 150 million US dollars, which is close to 1 billion soft sister coins. In the end, there is no loss.