Reborn Entrepreneurial Giant

Apart from financing, the first thing Qiancheng Geometry has to do is to complete the family design of the car exterior under the leadership of the new chief designer, that is, to improve product recognition and conform to the aesthetics of most regions in the world. It is best to add Chinese art color.

Therefore, they will redesign Qiancheng CS6 and CS8 within the Fuyao architecture. The SUV inherited from Mitsubishi still has many shortcomings. Now the modification can not only reduce the cost, but also improve the overall performance.

The plus versions of Qiancheng CS6 and CS8, which are called GF 01 and 03 abroad, are already improved and upgraded versions, and will continue to use the previous technical direction for improvement.

Not to mention the two sedans Lantu Chasing Light and Lantu Fuguang, they wanted to develop MPVs and off-road vehicles to increase choices for consumers, but at the end of the discussion they found it was just a joke.

The current scope of the Swing architecture includes small cars to medium-sized cars, only front-wheel drive, four-wheel drive depends on the motor, which is difficult. But the MPV that competes with the Buick GL8 must be a medium-to-large car, so why should an off-road vehicle have four-wheel drive?

"The GAC Honda Odyssey is a medium-sized car." Some people are still dissatisfied

"They're hybrids."

"Then we also make plug-in hybrid MPV?"

It seems to be ok! But the medium-sized MPV will not be different, right? I also thought that there are compact models, and it seems that medium-sized MPVs are still acceptable.

"And the use of electric vehicles can improve our product positioning..."

"A mid-size MPV is just testing the waters..."

"I don't think it's good. The positioning of medium-sized MPVs is vague. It is neither luxurious nor close to the people. If you want to mix MPVs early, you still have to be medium-large..."

Qu Li agreed with this point of view and temporarily put aside the development of the MPV. He was used to being slapped in the face several times. Anyway, everyone can speak freely at the meeting.

As for off-road vehicles, hybrids and electrics will not be considered for the time being. Stability and performance are important for this thing. Electrics and plug-in hybrids have not yet proved themselves. If you really want to develop an off-road vehicle, you have to redesign it, which is not within the Fuyao framework.

"Off-road vehicles are originally a type of SUV, and they are still a niche market. The development of this can demonstrate our technical strength, and sales are second."

It can be understood that when Land Rover was the best seller in China, the whole brand only had 10,000 units per month, and the tank 300 with a price of less than 300,000 received rave reviews, and that was the sales volume.

Qu Li had a hard time making a decision, not because he was afraid of being slapped in the face, but because he had to think about the future.

"Fuyao fuel vehicles will not develop medium and large vehicles, and the hybrid version will continue to be upgraded. It is good to make off-road vehicles, and it feels like a waste of resources." Qu Li still thinks that the sales cycle is too short. From their current development time of 3 years, Even if the sales start in 2018, there will only be 5 years until 2022. Wow, it seems to be okay. A car will be sold for three years, and it will be upgraded for another three years.

"Forget it, let's develop an off-road vehicle. We will consider MPV and other hybrid versions after upgrading the architecture. We will not build an MPV for fuel vehicles." Qu Li made another decision, and finally there were not many objections.

Now Qiancheng Motors has 5 SUV fuel vehicles (one of which is an off-road vehicle), 2 sedans, and seven fuel vehicles. If you want to take into account the European market, you can consider small cars, one SUV and one sedan, just right!

In fact, domestic independent brands are really getting stronger and stronger in the later stage. With the product strength of Tank 300, there is basically no rival in the same price range. The situation of Baojun 300 is similar. It can only be said that it was born at an untimely time, and it is by no means that independent brands cannot surpass joint venture vehicles in the field of fuel vehicles.

After talking about fuel vehicles, we then planned the Saab hybrid. The first car AION is a mid-sized sedan, a super hybrid, which is actually similar to Honda IMMD, but the hybrid technology of Future Geometry was developed quite early, that is No product has been formed, but a lot of patents have been applied for. Disputes will be inevitable in the future, but who makes him not a weak chicken?

Saab's second hybrid is definitely a medium-sized SUV or a super hybrid, so I won't introduce much. Saab began to publicize these technical details. It is similar to Honda's iMMD structure. The biggest difference is that the future geometry can use electricity. Use electricity as much as possible, so that 90% of the time is electricity.

The various data are similar to what Qu Li said. The 20-degree battery has a battery life of 110 kilometers, and the NEDC comprehensive fuel consumption is less than 2L.

With the release of the Fuyao architecture, which caused heated discussions at home and abroad, Toyota finally released its own TNGA architecture. They have three platforms in total, TNGA-C: front-wheel drive small car \u0026 compact car; TNGA-K: front-wheel drive mid-size car \u0026 mid-size car Large car; TNGA-L: Rear-drive medium-sized car \u0026 medium-to-large car.

Faced with the menacing future geometry, Toyota has launched a public opinion offensive at home and abroad. In comparison, the Fuyao architecture is equivalent to their TNGA-C platform. There is no way to do this. When the technology is backward, we can only make a choice. Chery has excellent technology but wants everything. In the end Nothing at all.

Qu Li made a choice when he acquired Cheetah Motors. He concentrated on building high-quality products. First, SUVs, and then MPVs that competed with Wuling Hongguang. The rest, including off-road vehicles, were all discarded. Unfortunately, Changfeng Group did not cooperate. Get off the SUV.

Even now, Qu Li can't figure out why a company thinks it can make a good off-road vehicle if it needs technology but no technology, and no funds.

Qu Li, who is good at making choices, has given Qiancheng Auto the capital to challenge Volkswagen Toyota. Of course, this is not all brought about by the Fuyao structure. International giant.

In line with the popularity of "The Three-Body Problem", a group of people compared the achievements of Glory and Qiancheng Geometry to a blow to dimensionality reduction: "Your joint venture brand fuel vehicles are powerful, but Geometry's electrification and intelligence are even more powerful. Technology, in turn, crushes..."

These flattering remarks are definitely not Qu Li’s hiring. He is not so shameless, and he can’t blame the fans of Future Geometry. There are too many black fans. Any company wants to touch porcelain, not to mention the intersection with him when Saab was acquired. Youth Auto, Jiangsu and Zhejiang, and a very powerful auto giant like to target future geometry.

This is not groundless, not to mention the Biyedi channel crisis in 2010, even later, there were many things that were difficult to distinguish between true and false, such as the continuous smearing of its own brands. The key is that they are clever and like to pretend to be fans of third-party car companies to attack target car companies.

Qu Li mentioned this matter in Xingsha and Xia Mingfei. Qiancheng Geometry was hated by people because of its leading technology, and at the same time accumulated a large number of fans in a short period of time, but car sales here, most people just support it with lip service. But even so, it is much better than being smeared by friends and businessmen on a large scale. The environment of online public opinion cannot be ignored.

Although the conversion rate of online sales is not high, online marketing will become the main marketing method for car companies. It is an indisputable fact that good word-of-mouth can be converted into consumption after a long time.