Reborn Entrepreneurial Giant

Qu Li works part-time in Xingsha. What's the future? After the financial report is announced, a shareholders' meeting will be held to confirm the launch of targeted financing. After the shareholders' meeting is held here, after Shijiang Jumei announces its financial report, financing will begin, and then the shareholders' meeting will begin.

I thought it would go smoothly, but unexpectedly, an accident happened. Shengtian, the capital city, accepted the offer from Goose Factory and sold Shengtian Literature to Goose Factory.

Qu Li, who had already regarded Singularity Chinese as a treasure, was dumbfounded. He had even pried away the founders and bosses, but why was it still acquired by Goose Factory?

"We have to wait until the financing is successful, and the goose factory will pay directly in cash."

"That's right?" Qu Li knew that once a retail company becomes bigger, it will basically not be short of money. Jumei's free cash flow is abundant, but what is missing is the numbers on the books. For example, Jumei's GMV last year was 850 billion, and 2.3 billion entered the company's account every day. Within a certain period of time, this money can be "disposed" at their discretion.

"..." This is difficult to explain. It is difficult to explain clearly the disease of big companies. CFO Bian Liang, Mr. Wu who was responsible for this acquisition, and others were all speechless.

"Is there any room for redemption?"

"I'm afraid it's impossible. They've already signed it."

"How about buying it back from the goose factory at a higher price?"

"I'll give it a try." Bian Liang left and Mr. Wu stayed.

"What are your plans? If you can't acquire Sheng Tianxue, it will be difficult for Time to develop." Qu Li didn't think he could challenge Singularity's monopoly.

"It's not like there's no chance..." Mr. Wu

"Oh, you still have confidence, let's talk about it." Qu Li sat upright and listened to him.

"The most important thing about a novel website is the author's resources, but each author's creativity is limited. After his creative peak..." Mr. Wu

Qu Li nodded after hearing this and expressed his approval, as if he was in a dream. Don't say that he has exhausted his talent. Anyway, it has been on a decline since leaving the Singularity. There are big problems with the company's operational capabilities, which are also related to his creative ability. If he really wants to There are works like "Yang Shen", where you can kill everyone no matter where you are.

In fact, this is a common problem in the cultural and creative industries. Not only authors, but also screenwriters, directors, and singer-songwriters, no one has inexhaustible "aura". As a large platform, the most important thing is to update and cultivate the ability of "new gods".

The continued popularity of Douyin is related to the fact that they do not rely on big anchors and can often promote new big Vs and create new trends. There is also their sense of innovation and tolerance for new things, such as very humble micro-short plays, which can still create miracles, such as "Escape from the British Museum". The creativity of young people is endless, and the platform cares It should never be a specific "great god".

During the exchange between Qu Li and Mr. Wu, they gradually established this general principle. Assuming that Time Novel wants to recruit people from Sheng Tianxue, it is enough to recruit more potential newcomers. There is no need to find a great person, the price/performance ratio is too low.

As for Mr. Wu's original idea, he didn't know. Anyway, Qu Li thought he was right, so after seeing Mr. Wu accept his "idea", he put forward new requirements.

"You are experienced in this area, how about you take over the mission of the Time Cruiser again?"

The "Shiguang Account" that Qu Li talks about is his unified account system for self-media that connects WeChat public accounts, ancient song self-media, creators, and Instagram sharers. Log in to Shiguang Account to manage content release on each platform.

Different from the chaos among the major applications of Goose Factory, Shiguanghao is like a "content" platform. Although it can be used interchangeably between various platforms, the presentation format is different. For example, Shiguangzhi is in a question and answer format, and Instagram It is in the form of pictures, texts and short videos, and ancient songs are in the form of information, so even if the content is the same, most of them need to be re-typed and edited.

It is precisely because of the various difficulties in the operation of Shiguanghao that it is not widely accepted now. Putting Mr. Wu in charge is because of his operational capabilities and to strengthen his rights. For example, it can allow the major platforms to deeply integrate with Shiguanghao and make corresponding decisions. Adjustment.

"So, what should I do?"

"In the future, the works of Time Novel can be integrated into major APPs for promotion. As long as there is traffic, authors, and good works, can't we promote new greats? Don't be in a hurry to make money, and don't put too much pressure on yourself... ..." Qu Li knew that it would later be regarded as a very successful platform outside of Singularity. In his opinion, free and paid services are not important. In this industry, content is king after all.

"I know how to do it." Mr. Wu agreed.

Bian Liang quickly responded to him, saying that Goose Factory did not agree to sell. This was expected and nothing surprising. Qu Li's focus has long been on the niche market of online articles. What he cares about is the platform's ability to continue creating.

Ancient songs, ancient song news, ancient song browser, Quark browser, input methods, maps, these cannot be used as decorations. There are also Time movies, music, reading, etc. Time may have the most APPs among the major Internet companies. one of the enterprises.

Qu Li has reached this point. Unless all these apps are dead, Shiguang is already invincible. Now that he has strengthened Shiguang, he has added an extra layer of insurance.

"Let Shiguanghao provide more tools for creators..." Qu Li and Mr. Wu said, for example, Instagram can be used to build a picture and video editing APP in the future.

Mr. Wu left and Mr. Lu arrived. As Qu Li's "old friend" and a cultural worker who played an important role in the early days of his business, he established a publishing house for Time Reading that focuses on traditional reading materials. Now it is profitable both online and offline. .

Then he was promoted beyond the level and became the head of the book, audio and video department, including Time Film and Television Distribution Company, Time Music Copyright Company, etc.

The movie ticket subsidy war started at the end of last year. Meituan and Dianping both wanted to shake Time Movie Ticket’s status in the world. Unfortunately, Time Movie, which participated in the distribution, even if it launched a subsidy and price war, the cost would not be much higher than theirs. It would be a waste of money anyway. , it should be used to cultivate user habits and accelerate the transformation of cinemas.

Lu Bolu has always been a cultural businessman and is not good at burning money for subsidies. Later, he arranged for people to assist him and spent money like water, not only on movie tickets, but also on song copyrights.

Domestic copyright aside, he has been secretly working on foreign music for a long time. He has a close relationship with Sony. As for Universal and Warner, let’s talk slowly. Let’s talk about exclusive licensing first to determine the lead. After all, at this time, Kugou Kuwo QO Music is better than Time and Music are strong, how can they rise without shuffling the cards?

There is also ticketing. Tickets for various concerts, operas, plays, concerts, and other events are all sold on the Time Ticketing website, which is now the largest ticketing website in China.

All of these require money. Lu Bo has finally seen what it means to spend money like water. Time's books and videos (including AcFun) are too expensive!