Reborn Entrepreneurial Giant

Time flies quickly, and it’s almost time for the Shanghai Auto Show. In the past few months from the New Year’s Eve speech to now, Qiancheng Geometry has revealed more and more information, such as the performance parameters of the engine and gearbox, and the Yangcheng Super Factory 1.0 version, as well as the technology behind the Yundun body that can surpass the magic carpet.

The cowhide boasts loudly, but I don’t know how it will be in actual combat. Qu Li himself doesn’t know. With the opening of the super factory to the outside world, prototype cars have rolled off the assembly line, and Qu Li has experienced the sports sedan of Lantu Zhuiguang. .

This car is a 1.5T, 1.8T turbocharged engine, matched with a 7-speed wet dual-clutch gearbox, and the fuel consumption of several versions is between 5.5L and 7.5L. The power is stronger than the Honda Civic, the fuel consumption is not much higher, the appearance is Nordic sports style, and the handling and driving experience...

Although the 9th generation Honda Civic has decent performance and design, it is classic, but it cannot help but be surpassed by Lantu in all aspects. As for the safety performance, it is designed in accordance with the five-star safety standards of China, the United States and Europe, so the price will naturally not be lower than that of the Civic. 136,800 to 198,800.

This is not the biggest selling point of Lantu Chasing Light. This car leaves a lot of room for modification, such as the official "Eight Horses" modification map, which is coquettish and eye-catching.

Lantu Chaiguang focuses on "young people's first coupe". Its user group overlaps with that of Honda Civic, mainly consumers between the ages of 20 and 35. It is understandable that some tricks are used.

The product itself is the foundation on which emotional sustenance can be added. The design concept of Qiancheng Geometry is to bring a "spiritual pursuit" to consumers with a choice.

Although Qu Li prefers pure electric cars, it does not prevent him from thinking that Lantu Zhuiguang is a good car. Just like Lynk \u0026 Co 03, Shadow Leopard and many domestic fuel vehicles, they can already compete with joint venture cars. In the era In the face of the general trend, enterprises have no choice.

The experience of Sabo AION is similar to that of a pure electric car. The pure electric battery life of more than 110 kilometers is enough for daily commuting in the city. This car is produced in Xingsha, the experience is not as good as the Geometry G9, and the intelligent functions are also reduced. But it's cheap, one is more than half a million yuan, and the actual price of one is only 298,000 yuan after the subsidy is removed.

The national subsidy for hybrid vehicles is about 30,000, and local governments except Beijin may subsidize the same on a one-to-one basis. Therefore, the actual selling price is similar to the originally expected 350,000.

However, BYD's Tang full-time four-wheel drive version is priced at 279,800, and its power performance and acceleration are better than the front-wheel drive Saboian. However, the Tang's range is only 80km and its fuel consumption is higher. It's hard to say who consumers will choose.

At this time, the domestic oil price dropped to about 6 yuan, which was really not a good thing for the fuel-saving Saab super hybrid. But now that the matter had come to this, he could only push it, emphasizing that the engine was dedicated to hybrids and had a thermal efficiency of over 40%.

The subsequent slogan was "The super hybrid that is closest to the pure electric user experience!" A series of test videos were also released, showing excellent driving experience, low fuel consumption and long battery life...

The BYD Tang in 2015 is of course excellent, but their style has never been product priority. Because of the fear of risks, it is quite conservative in innovation. This car uses a traditional engine and the S7 oil is replaced by an electric body.

No matter how many reasons there are, you should know the difference between electric vehicles and fuel vehicles. It is a bit irresponsible to use an oil-to-electric platform to build a pure electric vehicle and a hybrid vehicle.

Excellence comes from comparison. Some people like BYD Tang's strong power, while others like Saab Eian's low energy consumption and long battery life. However, Saab's brand influence is obviously stronger. BYD Boatman was a little dissatisfied with Saboian's pricing and approached Qu Li for negotiation. However, their car would be sold around the world at 350,000 US dollars, which is about 55,000 US dollars. This price is already a bit high, and the Toyota Prius tops out at less than 40,000 US dollars.

"I don't agree with the domestic price of Saboian being lower than 300,000 yuan. This is a key psychological price. A high-end car is considered to be more than 500,000 yuan, and 300,000 to 500,000 yuan..." expressed his opinions on Quli's pricing. Views

Product pricing is inherently a science. Qu Li wants to sell within 300,000 yuan in pursuit of sales volume, but the Saab Automobile team also needs to consider brand influence.

Qu Li is not Li Shufu, and Saab is not Volvo. Qu Li has very strong control over the company, so they often have to consider Qu Li's ideas.

So at the Shanghai Auto Show, Qiancheng Geometry determined the price of the Saboian. The basic model is priced at 388,000 US dollars, about US$59,800. After deducting the national and local subsidies of 60,000, the final price of the Saboian is 328,000.

There is also Lantu Fuguang, with 1.5L and 1.8L naturally aspirated engines, coupled with Chery CVT25 gearbox, the fuel consumption is within 6L. The basic data is similar to that of Volkswagen Lavida and Nissan Sylphy. The difference is that only Qiancheng Geometry can reach the level of China, Europe and the United States. Full five-star safety standards. Therefore, the price is naturally in the same price range as the joint venture brand, from 108,800 to 158,800.

"Fuyao architecture, full five-star safety standards" is the biggest selling point of the two Lantu cars, while the Saabian Super Hybrid is: the driving experience closest to that of a pure electric vehicle, and extremely fuel-efficient.

There is also the Geometry Y9. Although I don’t know when it will be sold, the brand-new electronic and electrical architecture and the frequently used OTA upgrades are very powerful technologies.

As for the electric supercar used for show, of course it can be displayed on the spot and can also be used for limited road testing. Like their falcon wing door coupe, this will not be sold.

The emergence of Geometry's electric supercar shocked the world. Although Mercedes-Benz and BMW have magic carpet suspension, Geometry's Yunhu clearly exceeds their technical upper limit. If they really want to be capable of production, let alone crushing them, there must be a very obvious gap.

Therefore, many Chinese people have expressed doubts about the technology of Chroma Geometry, and then said that the decades of technology and data accumulation of European, American, Japanese and Korean car companies cannot be surpassed by you in a few years...

It's a pity that the moral standards of this group of people are still a bit low. They forget that there are often new OTA upgrades. They can get instant feedback through road measurement data. In the information age, it is easier to accumulate data at a speed far faster than that of traditional car companies.

Qu Li watched the Lantu from the Modu factory being sent to the whole country. What's the Future? got a central position at the Modu Auto Show. The treatment this time was extraordinary.

A large number of reporters from home and abroad gathered. When the Geometry supercar bounced on the platform again, it attracted the attention of almost all media reporters on the scene, as well as the flashing lights.

When the Geometry supercar took off on four wheels, many reporters had already thought about the title of the article, "Human and car merge into one, flying close to the ground" since it was already off the ground, so why not call it "flying"!

In the eyes of many people, Geometry can become one of the world's first-tier luxury car brands. Saab's price of 388,000 is about the same as Volvo. After BBA, it is considered a second- and third-tier luxury car brand. Qiancheng and Lantu are probably ordinary brands.

Even for ordinary brands, this is the first time that a domestic independent brand has impacted the areas where joint venture brands have inherent advantages. Both Lantu sedans and the Saab hybrid have received a lot of attention, and test drives continue...