Reborn Entrepreneurial Giant

After returning to Yangcheng from Xingsha, he first went back to Time Jumei to understand the situation. There was nothing much to say. Qu Li didn’t care about promotions such as 6*18 and Double 11.

The overall pattern of the domestic e-commerce retail industry has been initially determined. At the same time, the growth rate of online retail has slowed down. It is time to expand offline business. Supermarkets and convenience stores have entered the discussion.

"It would be better to acquire a mature supermarket chain..."

Time Jumei has already invested in Yonghui, with a small shareholding ratio of 10%. An overseas company called Milk International acquired 10%. We are in a cooperative relationship, and there is a high probability that there will not be a superior-subordinate relationship.

“RT-Mart, Carrefour or Metro?”

Qu Li listened to their introduction to the three supermarket chains. RT-Mart's listed company is Sun Art Retail, which is a traditional supermarket with great influence across the country. The major shareholder is a Wanwan person; Carrefour is a French company. The operation model is centered on stores; Metro is a German company mainly engaged in B2B wholesale business. In 2013, it began to open its "warehouse membership model" to individual consumers.

Among these companies, Qu Li’s favorite is Metro. Their stores are large and they are basically self-owned properties. Not only that, they have long adhered to high standards of food safety control and have become the main food supplier for important national events many times. , providing food supply and security for major events such as the BJ Olympics and the World Expo.

This advantage in the supply chain has always been the direction of Jumei's development, and it is in line with their style; RT-Mart is also good, with high operating efficiency; Carrefour insists on the store manager responsibility system, and its sales growth in recent years depends on opening stores and operating operations. Revenues or profits have been declining.

"What is the purpose of our acquisition? Mobile payments or retail?"

Jumei’s investment in Yonghui is to familiarize itself with the fresh food supply chain. If it is for mobile payment, there is no need to invest or acquire shares. Who would refuse WeChat payment for Alipay?

If it is definitely to increase the retail situation, then it will be easy to handle. If it cannot be controlled, then there is no need to consider it, such as RT-Mart, a listed company.

"Metro and Carrefour each have their own advantages. The former is what we need to learn from, and the latter is what we need to transform..."

"Let's get in touch with them all. Buy whichever one you can buy. If the price is right, it's acceptable for both of them to buy together..." Qu Li remembered that when the two supermarkets were sold a few years later, the purchase price was less than 20 billion. Time Jumei’s current market value is close to 200 billion U.S. dollars, and it can still afford this amount of money.

What Quli wants is not new retail, but a membership-based supermarket. The development of traditional supermarkets has been greatly affected by e-commerce. High-quality membership-based supermarkets can reduce consumers’ choice costs and improve their shopping experience, which may be an important development direction for offline retail. .

Moreover, the membership-based supermarkets and the Jumei membership system may be able to be connected, including the entire supply chain system, coupled with the integration of private brands. The world's large supermarkets that can make stable profits all rely on their own brands to make money. This sentence may be a bit exaggerated. But it's not a rumor.

Arrangements for the acquisition of the supermarket were continued, and discussions on private brands continued. Lu Weibing changed the brand of mobile phones and other products from Ming to Mi. After launching a round of publicity activities, as a brand that mainly relies on e-commerce channels, it seems to have an impact on mobile phone sales. It is not big, and it has gone abroad and is sold in Southeast Asia through Shopee and other channels. In China, the product line has been re-planned. The 100-yuan phone is the king of cost-effectiveness in attracting traffic. The thousand-yuan phone has begun to be divided into layers, and then it will learn from OPPO/VIVO to develop offline channels.

With the help of Time Jumei's reputation and full authorization, Lu Weibing has successfully promoted the sales of the Mi brand from online to offline, and everyone thinks highly of him.

Why do you say that?

At this time, Chrysanthemum Factory's mobile phone chips and systems were very competitive in all aspects, especially Honor Spreadtrum, which took the lead and had a large number of chip design talents in the country. Chrysanthemum Factory did not have the capital, technology and talent advantages, let alone key talents like Su Zifen. In the short term, it is almost impossible for their chip performance to surpass that of Honor Spreadtrum Kirin.

The Kirin 1 chip was released. Although its performance is not outstanding, Honor has its own direction. Not to mention the pioneering nature of the NPU chip, the positioning of the computing platform is enough to explain many problems. Honor does not use ARM public version design, but has self-developed architecture.

"Honor surpasses Samsung in terms of design thinking and R\u0026D capabilities, and is on par with the iPhone. Juhua, a brand that produces copycat customized phones..." Lu Weibing's words were very sharp, no worse than Yu Dazui.

The person in charge of the brand directly talked about it, but the effect was not particularly outstanding, so it was necessary to use the navy. Yu Dazui publicly said that the Chrysanthemum Factory did not hire the navy, and not hiring the navy was the bottom line of the Chrysanthemum Factory.

This is quite nonsense. If there was no flash memory door, Qu Li would really believe it. Chrysanthemum Factory can hire public relations companies, online marketing companies, and advertising companies to help them handle work related to promotion and marketing, and maintain and enhance their brand image.

Lu Weibing helped Honor diss Yu Dazui not to do good things, but to increase the popularity and sales of Mi mobile phones. Even if it doesn’t involve technology, Honor has a greater say in the supply chain.

For example, the BOE OLED screen with a diamond-like arrangement has been re-activated in the Magic series on Honor mobile phones, and the Find series mobile phones use BOE’s best LCD screen. This all means that Samsung has lost its ability to check and balance Honor mobile phones on LCD screens. .

In addition, Honor also has flash memory chips from Spansion Semiconductor or Changjiang Storage. Memory chips may be able to use Hefei Changxin products in the future.

As for chip development, Samsung’s ability to develop its own chips is really not good, and it can only rely on advanced manufacturing processes. Honor Spreadtrum finally unveiled its self-developed Kirin 2 chip in October. It is based on the ARM V8-A architecture, a four-core large and small core design, and a self-developed GPU. Its overall performance is similar to that of Snapdragon’s upcoming 820. The parameters don't look any worse than Apple's A9 processor, but the specific effect depends on actual performance.

To use an inappropriate analogy, Magic Modification’s core is to renovate commercial buildings that have been built, while Honor Spreadtrum is re-planning the house layout within the framework built by ARM. At this stage, it is on the same level as Qualcomm and Apple.

Su Ma helped Spreadtrum Kirin open the way to the future. As long as they run along this road and in this direction, they don't have to worry about falling behind. …