Reborn Entrepreneurial Giant

Qiu Kaiqun was a very strange person with a good resume. At least his ability would not be doubted at the beginning. He was okay to talk to, so Qu Li asked him to take over the position of general manager of Time Culture Film and Television Company.

Film, television, music, literature, novels, and cultural and creative IP are all managed by Qiu Kaiqun. In the future, the use of private-brand toys such as Minions and Peppa Pig will require payment to be authorized. There is no need to rush into film and television animation production. It is more important for the company to make money.

"Doctor Strange" and "Big Fish and Begonia" are both profitable, but Time Music Streaming and Time's online novels are losing money. Can the profits from film and television distribution, live music, and ticketing make up for the losses?

After handing it over to Qiu Kaiqun, Qu Li was too lazy to take care of it. The success and failure of Time Culture Film and Television would hardly shake Time Jumei's status in the world. The stock price of listed company Youku has fallen, but it has already started film and television production. They still have options.

There is also a game company under Moguang, which he has been hesitating between selling to Kaixin.com and running it himself. Qu Li has no clear idea. Thinking that the video business is difficult to make a profit, he still keeps it and gives up Kaixin.com.

At this point, the configuration of each department of Shiguang Jumei has been improved, the rotating CEO system has been established, and the board members and election methods need to be adjusted, so he needs time to deal with it and cannot leave the problem to his successor.

The matter of Time Jumei came to an end for the time being, and Qu Li was pulled by Chen Danlin to handle the industries she was responsible for, including PCCW, Yinghe Real Estate, and Fenghua International, and her control gradually increased.

The latter two companies were privatized by them. PCCW is a listed company and they have a controlling stake. Since its transformation into an investment company, which caused a lot of dissatisfaction among shareholders, it now focuses on telecommunications services and continues to invest in the construction of data centers around the world. Finally, It’s enterprise services and IT operations and maintenance.

PCCW is the largest telecommunications operator in Hong Kong, with annual revenue exceeding HK$40 billion. It can be considered a good company. We have cooperated with Time Jumei for a long time, and now it is the largest data center company in the country outside the three major operators, followed by Southeast Asia.

At this stage, the return on investment of the IDC data center is not high, and it is considered a relatively stable investment. However, the deep binding with Time Cloud still makes some shareholders unhappy. But Chen Danlin saw clearly their weak nature and just ignored them.

The life cycle of data centers is generally several decades, the life cycle of infrastructure is generally 10-15 years, and the life cycle of IT equipment is generally 3-5 years, and the return on investment is generally between 10 and 20%. It is not easy to do well in this business. Qu Li sometimes knows how much it costs to build a data center and how to reduce operating costs.

To put it bluntly, Shiguang Cloud executives can direct people in Yinghe Data Center to do things...

Qu Li doesn't need to say anything now. The prospect of cloud computing has been recognized, and the business of Yinghe Data Center can be done. Now that we know that we can achieve a 20% return on investment, the rest is a matter for professional managers. We don’t force them to reach this level. Is it okay to achieve 15%?

Chen Danlin also discussed management issues with him. For example, Time Jumei and Glory require first-rate talents, but PCCW does not need them at all. Second-rate talents are enough. In the same way, if the talent reserves of the three major operators can do a good job in cloud computing, the only possibility is that cloud computing is no longer an advanced technology.

Second-rate or even third-rate talents do not have as many ideas as geniuses. If they do their job honestly and do their job well, the company will be able to develop stably. Just choose a mature and prudent person as CEO. Anyway, the company's business will not change significantly.

The story of Yinghe Real Estate is similar. It sold all the company's commercial real estate and office buildings, and continued to invest in the long-term rental housing industry in China. Taking advantage of Brexit and the depreciation of the pound, it increased its investment in student apartments in the UK.

By cooperating with the Li Family in Hong Kong, Chen Danlin came to England to invest and had a lot of network resources in advance. For example, she cooperated with Unite Students, the largest provider of dedicated student dormitories in the UK, to jointly build, acquire and operate student apartments, and transfer the remaining shares at the right time.

This is done to maximize the interests of partners, but it can also play a huge role in promoting their smooth entry into the British market and a firm foothold. Relevant departments have not restricted domestic companies from investing in overseas real estate for the time being. There are definitely risks, so Yinghe Real Estate has given priority to long-term rental housing business in Hong Kong and Singapore.

Chen Danlin basically understood Qu Li's intention. Unfortunately, the two of them were too well-known and their actions were too drastic. They are now the largest long-term rental housing brand in the country. However, not many people are paying attention to this for the time being. Wait until the relevant departments pay attention to it. , an investigation will reveal that it cannot be concealed.

For this reason, Yinghe Dayan Real Estate is divided into two brands. Among them, Dayan Real Estate is responsible for accepting external investment, such as using long-term funds from United Insurance to develop/acquire residential real estate in first- and second-tier cities; Yinghe Real Estate is responsible for managing the two long-term brands Jinlin/Jinxiu. A rental brand, it also owns first-tier city residential real estate jointly developed/acquired with its own funds.

To put it bluntly, the Yinghe brand is its own. Dayan Real Estate can sell it when necessary, introduce state-owned assets, or make it into REITs products.

There are many tricks in the financial market, such as REITs. Companies can sell the ownership of real estate to investors, but the actual controller has a way to obtain management rights, exchange wealth for "rights", and transform from a rich man to a "rich family/powerful family". This is what Xiangjiang Li Family does, and there will be more and more domestic REITs products.

Not to mention this, Yinghe Real Estate obviously wants to stick to long-term rental housing. Ignoring capital costs and rent levels, the competitiveness of long-term rental housing companies will ultimately return to management efficiency. Yinghe Real Estate has established its own information management system relying on Time Cloud, strengthened the feedback mechanism, focused on promoting front-line talents, improved efficiency in practice, and improved the entire process.

Whether it is PCCW or Yinghe Real Estate, the upper limit is not high. The one with real potential is Fenghua International. Specifically, it is only the e-commerce brand Shein. There is too much uncertainty as to whether the two brands Danlin and Yueji can succeed. .

The logic of Shein's success was mentioned by Qu Li in Central Style's "Win in China" in the 10th year. Learn from ZARA to become an Internet e-commerce fast fashion brand and solve the problems that arise bit by bit. As long as you can adhere to long-termism If you follow the development path, you will definitely succeed.

The Shein model is the e-commerce brand operation model with the highest success rate. It does not require the founder to be smarter than ordinary people. As long as you persist, you can succeed. It is just a slow success, and it is difficult to get rich overnight.

Qu Li and Chen Danlin are both successful and famous. They don't need money and have many things to do. As long as they don't interfere randomly, their chances of success are very high. If someone with Lu Cheng's temperament is invited to take charge and allowed to do what he wants, the chance of success is still very high.

Liu Shulian and Chen Danlin, who were in charge of Shein at first, were close, but chasing fashion was not suitable for Shein, so they took charge of Danlin and Yueji brands.

Shein was finally handed over to information engineer Fan Kuan. Qu Li and him determined the basic principle that Shein should grow together with its suppliers, promote the information construction of cooperative enterprises, and flexible production and manufacturing capabilities.

To improve cooperative enterprises, we must also take into account many factors such as the uneven education level in the clothing and textile industry, and provide them with opportunities for learning, training, cooperation, and exchanges.

Therefore, Fenghua International's information team has become very large, it has invested heavily in research and development, and has strong control over the upstream and downstream of the industrial chain. However, it still does not lose money due to its generous profit margins. However, an "imitator" appeared on the market, and a man named Xu Yangtian appeared.

"Do you want profit or scale?" Chen Danlin is faced with another key choice. Domestic competitors will use their low-price advantage to seize overseas markets, but at this time, a price war can indeed defeat the "imitators" by relying on the efficiency advantages accumulated now. ".

"Maintain an annual growth rate of 50% within three to five years!" Qu Li gave his suggestion. Starting from this year, the genuine Shein will maintain a 100% annual growth rate.

"Then we need to increase the number of internet celebrity endorsements..." Chen Danlin accepted Qu Li's suggestion (End of Chapter)