Reborn Entrepreneurial Giant
Chapter 791 Explosive sales and production capacity
Qu Li's strong and domineering attitude is both reasonable and unexpected. If we really make things worse, it will be bad for everyone. But who made Qu Li have high expectations from the world and a contract that was signed long ago, and he was able to get his wish in the end.
Changfeng Group wanted to repurchase shares of Cheetah Motors out of anger, and Qu Li agreed and would make it public at the appropriate time. This means that he must draw a clear line with Cheetah Motors of the Changfeng Group. After all, Qu Li still has very high moral requirements and does not want to cheat.
5 future geometry has always adhered to the high-quality strategy. Even if every car is compared to the joint venture brand, it is not bad at all. The key is that the time is too short. Although there are rumors on the Internet that "one car can drive three generations", not many people believe it.
Qiancheng Geometry boasts about its good quality and advanced manufacturing technology, and its traffic is very popular. Therefore, it is easy to gain traffic by reporting car quality issues online. Fortunately, the self-media trolls are now concentrated on the PC side and have completely moved to the mobile side, making it relatively easy to control their influence.
Quality problems may occur in any industrial product, it just depends on the size and quantity of the problem. Qiancheng Automobile has strict requirements on spare parts from the beginning of the supply chain, and its design level has been continuously improved. The failure rate of its products is already far lower than that of domestic independent brands.
The greater the sales, the louder the doubts. Qu Li felt this "happy" experience in Xingsha. The four Qiancheng CS6 and CS8 cars were almost sold out. Fortunately, factories in Tianjing, Ningbo and other places have started construction.
Stimulated by low oil prices, according to later statistics, SUV sales increased by 47% this year. In other words, if the sales were good, they sold 480,000 yuan last year? This year it will sell about 720,000 yuan, with an average of 60,000 yuan a month.
As the leaders in the industry, Qiancheng CS6 and CS8 have received the most attention. Even the sales of the higher-priced "plus US version" are growing rapidly. Of course, Qiancheng is definitely not the fastest growing SUV sales, and the sales of several self-owned brand SUVs are... Doubled.
Qiancheng CS6 and CS8 are both mature product lines, and both quality control and cost tend to be "perfect". Assuming that a car with a price of 100,000 yuan can usually earn a net profit of 10,000 yuan, it can now earn more than 15,000 yuan.
The future is promising, Xia Mingfei is beaming with joy. When he first took office, he encountered a huge explosion in the industry. The company's financial situation has been greatly alleviated, and it may even no longer be short of money.
Not only domestically, with the opening of sales channels in the Mexican market, the monthly sales volume of GF 01/03 in North America has soared to 3,000. Dealers there have expressed great optimism and sales are still growing.
Countries and regions such as South Africa, Australia, Chile and North Africa and the Middle East together had monthly sales of more than 1,000 vehicles at the end of last year. With good reputation, sales this year cannot be worse.
It can be said that the sales of Qiancheng fuel vehicles continued to explode in 2016, which greatly shocked domestic friends, because not only SUVs, but also Lantu sedans actually maintained high growth while the overall sales of sedans declined. As a result, Lantu Fuguang's monthly sales once exceeded 20,000 vehicles.
The global monthly sales volume of Qiancheng CS6 and CS6 plus version is about 47,000, and the global monthly sales volume of Qiancheng CS8 and CS8 plus version is about 16,000. Based on this calculation, the global monthly sales of SUV models are about 63,000 units, and the global monthly sales of Lantu sedans are about 25,000 units. Even if there are monthly fluctuations of 90,000 units, the annual sales of fuel vehicles will most likely exceed 1 million units.
If a self-owned brand can achieve this, friends and businessmen are envious, and consumers think you are awesome. It is natural to have this achievement, and it is natural to accept the positioning of Qiancheng Automobile as no worse than joint venture cars.
"The biggest impact in China is Korean cars. As the goalkeepers of joint ventures, they can't put any pressure on us. However, in Europe and the United States, Korean cars are extremely cost-effective..." Xia Mingfei concluded. Over the years, he has traveled around the world to practice his spoken English. He is very proficient and has no problem reading English newspaper information. He has opened accounts on Twitter, Facebook, YouTube and other social media including the Geometry brand.
There are no latest Korean cars for sale in China. Qiancheng CS6/CS8 are characters that can compete in the international market. They also have stylish design, extremely high cost performance, and basic intelligence, such as a large "tablet computer" "Voice control can open map navigation, radio stations, and play music, but only the CS8 plus high-end version is equipped with an advanced assisted intelligent driving system.
Korean cars have been beaten by Qiancheng fuel vehicles in China. Car owners who choose Korean cars are not only deceived due to lack of information, but also a matter of faith. Haven’t you seen that in the domestic SUV market, Japanese cars can’t compete with Qiancheng Motor?
"Domestic consumers are becoming more and more aware of cars and would rather pay a higher price to buy a Qiancheng than a Korean car. German and Japanese cars have obvious advantages, but ours are more cost-effective and safer than Japanese iron-clad cars..." Xia Mingfei
The biggest factor affecting the sales of Lantu sedans is not the price reduction of Japanese cars, nor the launch of the 10th generation Honda Civic, but the fact that the Yangcheng Super Factory has reached full production capacity less than a year after it was put into operation. Directly entering the sedan field, the strongest joint venture car segment, Qu Li originally thought that the production capacity of 300,000 units might take more than three years. Who would have thought?
"..." Qu Li was actually speechless. He thought he had done a big thing by investing in Mitsubishi Motors and would receive a lot of praise. Unexpectedly, he was hit back by reality so quickly, and some people said he was engaging in hunger marketing.
The Tianjing factory mainly produces old SUVs, and the Ningbo factory mainly produces Fuyao architecture production lines. It is planned to produce the Fuyao architecture modified CS6 and CS8, which can also be said to be the European version GF01/03. Since the Lantu sedan sold well in September last year, the Ningbo factory is being urgently adjusted to a sedan production line.
Then, the European versions of CS6 and CS8 will have to be delayed.
"We have made an assessment and found that it is difficult to transform the current Xingsha, Tianjing and Ningbo factories into electric vehicle factories. The super factory in Yangcheng is easier, so I wonder if the Chengdu and Zhengzhou factories have both built a production capacity of 300,000. Gigafactory?" Qiancheng Motor's hot sales gave Xia Mingfei the confidence, isn't it about money? With an investment of 10 billion in a super factory with a production capacity of 300,000 units, it will need to sell 100,000 CS6 units.
In addition, Qu Li's previous calculation was wrong. For a car priced at 100,000, the car tax and sales cost are 40,000, the production cost is also 35,000, the comprehensive cost is about 75,000, the gross profit is 25,000, and the sales are 40,000. Ten thousand vehicles can earn back the investment cost.
"What about Xingsha Super Factory?" Qu Li
"We discussed with Xingsha to increase the factory area and convert it into a pure electric factory with a production capacity of no less than 300,000 vehicles. We will build it into super factory version 2.0."
"What about the Beijin factory?"
"There is no subsidy for Saab Hybrid in Beijin. We obviously want to support BAIC. We..."
Not to mention some small considerations, this is how it is between enterprises and the government. The status of the two parties is seriously unequal. At first, the local government may beg you to settle down, but then it will be reversed. As an iconic company in Xingsha, Qiancheng Geometry has received a lot of protection and preferential treatment from the local government. Only after seeing the sincerity did they have the confidence to increase their investment here.
"Then let's do it!" Qu Li
Let’s take a look at the factories with promising futures: Xingsha’s traditional factory has a production capacity of 400,000 fuel vehicles, a production capacity of 100,000 hybrid vehicles, and a pure electric super factory 2.0 with a production capacity of 300,000 is planned. Beijin has a pure electric factory with a production capacity of 200,000 units.
Fuel vehicle super factory: Yangcheng has a production capacity of 300,000, and Chengdu and Zhengzhou have planned production capacities of 300,000.
Traditional fuel vehicle factories: Ningbo and Tianjing each have a production capacity of 300,000. In addition, these two cities have also considered the planning of hybrid vehicles and pure electric vehicles, but only Ningbo has launched a hybrid factory with a production capacity of 100,000.
Abroad, Sweden has a pure electric assembly plant with a capacity of 50,000 units that can be expanded to 100,000 units. A hybrid power plant is still under planning. It depends on Saabian's sales volume and the research and development progress of the Fuyao 2.0 architecture. (End of chapter)
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