Reborn Entrepreneurial Giant

Competition and cooperation between companies are normal, but some people are naive and think that a great company does not have any moral problems. But looking around the world, I really don’t see any companies that “don’t be evil”. Google has deleted the “don’t be evil” code of conduct and plans to cooperate with Mean Square to develop AI weapons!

The competition between Honor and Chrysanthemum Factory was a commercial behavior in the market. Later, the competition between Coarse Cell Phones and Chrysanthemum Factory in China became "immoral" behavior. This change is quite interesting.

It doesn’t matter, the Honor brand is second only to Apple in the world. For example: Honor has continued to maintain rapid growth after acquiring Sony notebooks, with sales exceeding Samsung. Even if it does not rank in the top 5 this year, it will still exceed 10 million units. Tablet computer sales are second only to iPad, with about 5 million units sold every quarter.

Although the sales volume of notebook computers is not as good as that of Xinxiang, it is already outstanding. The advertising slogans of Honor notebooks "turn on in 10 seconds, 10 hours of battery life" and Honor mobile phones "charge for five minutes and last for 2 hours" have become classic advertising cases. Everyone knows that Honor notebooks turn on quickly, have long battery life, and have a stylish appearance...

Honor is more than just a mobile phone brand, so it’s almost enough to stay vigilant against chrysanthemum factories. It’s more important to do your own thing well and increase the number of sales channels and stores.

At this time, I have to say that the blue and green factories that later became the kings of the third and fourth tiers gave him important inspiration. Unfortunately, there may be no blue factories in this era.

HTC was seriously injured due to patent issues, and the high-end mobile phone market was beaten by Honor all the way. It sold thousands of yuan phones in advance, and now it is still breathing.

After Nokia drove away Zhou Shaoning, it not only had thousands-yuan phones, but also hundreds-yuan Android smartphones. With such a pragmatic attitude and its brand influence, Nokia's channel construction recovered quickly.

There are strong external enemies, such as Samsung and Nokia, and internal competitors such as Moxiang, Chrysanthemum Factory, ZTE, etc. The living environment of some uncompetitive small and medium-sized brands is very harsh. The rise of blue and green volume factories is not inevitable. There are no coarse-grain mobile phones. As the Honor channel sinks, many big brands are paying attention to the construction of offline channels. The pressure on the blue and green factories is not small.

Nokia has no self-developed chips, and other mobile phone chip suppliers have withdrawn one after another. MediaTek is not strong enough, and Qualcomm is the only choice. Most mobile phone brands have to adjust their product releases according to the release time of Qualcomm chips. It is natural that Juhua Mobile will overtake it.

Because of the burden of WP, Nokia's mobile phone business will sooner or later become useless to them. It will be no different from the coarse grain and blue and green factories. If they can't let go, HTC will be even worse in the mainland. It is said that they are planning to Transformed into producing AR/VR equipment.

Honor also has a similar plan, but after comprehensive consideration, AR/VR has not become their focus, which is not necessarily true. Game engines, mixed reality, holographic projection and Industrialization 4.0 can improve the efficiency of industrial design.

For example, Honor has built a metaverse in an industrial environment. Engineer teams from various countries can look at the "physical objects" to work together online, change designs, simulate and simulate...

Microsoft's HoloLens glasses or head-mounted display device are such a thing. Later, the Aerospace Science and Technology Group used HoloLens 2 to assist Chang'e 5 in lunar surface sampling.

It is conceivable that Honor is targeting a niche field. With the accumulation of technology and patents, I believe it will not be difficult to transform into mass entertainment scenarios in the future.

Qu Li and others reviewed Honor's product line again and found it to be quite healthy. After the release of the Bluetooth 5.0 standard on June 16, true wireless Bluetooth headsets will be on sale in the first quarter of next year at the latest. In addition to its brand name, Honor's smart devices are far more innovative than Apple.

Needless to say, in the automotive business, even if Honeycomb Energy cannot surpass CATL, it should be able to remain among the top three in the industry. As for future development, who knows.

The most noteworthy thing right now is the whole-house smart home. Honor’s smart voice speakers are priced at three levels: high, middle and low, and sales rank first in the world. However, Amazon, Google, Baidu, Ali and other companies have launched subsidized price wars. …

The demand for equipment such as smart door locks is still quite niche. Even sweeping robots are still quite useless. Remote control of TVs through speakers does not provide a good user experience. It is not yet possible to "control what you see", which requires everything from the operating system to the Product design has been redefined.

In addition, smart security, audio and video, environmental monitoring, and sunlight lighting all need to be planned separately. It is too difficult to implement a whole-house smart home.

Qu Li himself is not in a hurry. He doesn’t know whether Sanjie Jia and others are in a hurry. Anyway, in order to do this, he sponsored the RISC-V open source architecture and then invested in Midea. His investment in this area has given There are not many resources.

As for Li Yinan's desire to compete with the Chrysanthemum Factory, Qu Li didn't want to interfere. He didn't even dare to say "overwhelm the Chrysanthemum Factory". How could he become a top company? The founder of Smartisan dared to shout the slogan of acquiring Apple. Even if it was a dream that was laughed at, this man had a dream after all.

Therefore, in order to defeat the Chrysanthemum Factory, the iPhone, or the Apple brand, Qu Li believes that starting with the team and cultivating a capable team is the way to go.

"We need to cultivate and reserve talents who are in line with our values, not cash." Qu Li, Lei Jun and other core teams discussed and learned from the wise words of Mr. Ren of Chrysanthemum Factory.

"What are our values?" Lei Jun and Qu Li said last year that they would transform from a technology company to a consumer goods company, but they still acquired Honeycomb Energy.

"Automotive, energy, industrial software and other sectors can be excluded from the Honor system. Honor still has to be oriented to consumers..." Qu Li thought for a while and said that these sectors all need money now and cannot make their own blood, so they have to rely on Honor for incubation.

"If we do this now, it will have a great impact on these companies." Lei Jun

"We make adjustments every year, and we have gone through so many twists and turns..." Qu Li didn't take it seriously. Honeycomb Energy was still a subsidiary of Geometry Futures last year, and now...

"What about drones?" Lei Jun, Honor's drone business is growing rapidly and is dominant in this field. Unfortunately, the income is not high. Now it has moved from consumer drones to professional fields, such as agriculture, forestry, and surveying and mapping. , electricity, etc., which can be regarded as oriented to enterprise users.

“Don’t we have enterprise users for our mobile phones and PCs?” Qu Li

"I mean why do you like him so much? Isn't it unfair to others?" Lei Jun

"Of course it's because of industry status and market potential."

"But the success of drones is closely related to aerial photography capabilities. Pentax cameras play an important role. We invest huge resources in action cameras..."

"You don't like him?"

"He's too conceited."

"Isn't it good to be conceited?"

"But his achievements..."

It is undeniable that the scale of the civilian drone market is limited. Last year's revenue seemed to be only two to three billion US dollars. Even if other businesses such as balance vehicles are included, compared with the total revenue of more than 130 billion, it is only a fraction at most.

"Many people in the company are dissatisfied with him." Lei Jun

"Don't deny it in a hurry, give him a chance and let him be responsible for autonomous driving in cooperation with Geometry Auto..."