Reborn Entrepreneurial Giant

Chapter 803 European Tour

The prophet Qu Li and others knew about the "deterioration" of the U.S. market environment earlier than domestic netizens, and they suffered a lot silently. For example, Disney CEO proposed to him at the Sun Valley Summit to terminate Xiangyun's cooperation with Marvel Studios. .

This is still a private discussion, not official. As for Time's acquisition of Yahoo, it has been questioned by many. Qu Li responded to speculation that the two companies will merge in Singapore and operate independently. The new company will retain the Yahoo brand and Trademark, Board of Directors…

Maintaining cooperation, maintaining autonomy, neither being humble nor being arrogant, not only surviving but also developing in a complex market environment, this is a real test of his ability to do things.

After several days of torture, Qu Li had no nostalgia for the United States except for Liu Yifei. These days, he learned about the sales of Honor, Geometry, Xiangyun and other brands in the American market.

The sales volume of Honor mobile phones in the United States is less than half of that of IPhones. This is mainly because they have various means to limit the sales of self-developed chip models in the United States, and they are also affected by Samsung mobile phones.

Geometry G9/Y9's advanced assisted driving system and attractive model design are all advantages. However, the price in the United States is more expensive than Tesla's, and the sales volume is much lower. However, monthly sales last year were only about 1,000 vehicles, and this year the number has increased to about 2,000. Tesla averages 4,800 vehicles a month.

In the U.S. market, Tesla is the leader, with sales about the same as GM's Chevrolet Volt light hybrid, followed by Nissan Leaf and BMW i3. There is also Saboian, whose sales are increasing. Now it has launched a new car with a pure electric range of only 55 kilometers, and the price has been reduced to less than 55,000 US dollars. With tariffs and subsidies, the price has dropped to less than 50,000 US dollars.

The Saboian is sold as a daily urban car, with extremely low fuel consumption and short pure electric range. In fact, it encourages consumers to use oil instead of electricity, and does not require high charging infrastructure.

The emergence of new low-priced models makes it possible for Saab's monthly sales in the US market to exceed 1,000 vehicles, and its monthly sales in Europe are already close to 2,000 vehicles. Qu Li didn't know how they could overcome the difficulty of scarce channels. Well, it didn't seem difficult.

Qiancheng Motors seems to have more than 1,000 stores in China, and there are one to two hundred dealers in Europe and the United States. It seems that it is not that difficult for the Saab Automobile team to build its own channels. It is a European brand that is in charge of Europeans.

Not wanting to separate from Liu Yifei so soon, Qu Li flew to England and Saab opened up the market here. Unexpectedly, plug-in hybrids were so popular. Apart from being expensive, Geometry, Tesla's pure electric, and Saab's plug-in hybrid have no other major disadvantages.

Britain is such a large area, and with a full battery and full fuel, it can drive from south to north, which is less than 1,000 kilometers. There are nearly 10 million people in Greater London, who mainly live in London. The traffic jam situation is worse than that in Beijing, Shanghai, Guangzhou and Shenzhen in China. Saboian is particularly suitable for this city.

Originally, according to the British standard, the subsidy was 4,500 euros for vehicles with a battery life of more than 70 miles and about 112 kilometers. If the battery life was lower than this standard, the subsidy was 2,500 euros. After system optimization, Saboei’s long-range battery life got a subsidy of 4,500 euros. Call it irritating. .

Don't think that foreign courts are cheating people. In China, BYD has received more than 50 billion in subsidies over the years, and other joint ventures have basically not. It was not until Tesla entered China that subsidy standards dropped significantly, and everyone began to be treated equally. So Qu Li and the others didn't complain. They just solved the difficulties when they encountered them, and that was it.

If Geometry Pure Electric is opening stores around high-net-worth people, then Saboian is opening stores crazily in modern metropolises with large populations. This is the secret to the rapid growth of plug-in hybrid sales: finding the right market.

Qu Li didn't have any big events in England, so he just looked around and it was considered a trip to relax. However, there were still too many Chinese people. He and Liu Yifei couldn't be honest, so they still had to go to Sweden and other Nordic countries...

Saab's factory in Sweden is now assembling pure electric vehicles and plug-in hybrids. They also want to establish a local supply chain. This is a good thing. Qu Li did not stop him. If they really have this ability, it will not be his turn to dominate. The electric vehicle industry.

As Qu Li publicly stated that he would withdraw from Honor, domestic and foreign car companies gradually increased their purchases of Great Wall Huaguan and Honeycomb Energy, and business became much better. For example, a new car-making force "jointly developed" "motor" with Great Wall Huaguan, and Enterprises want to use “electronic control” of hive energy.

Naturally, he disdains opportunism, but if a company wants to survive, making money is more important. The Saab Automotive team has little intentions, so let them.

Compared with Sabotian's hot sales in European countries, the sales growth rate of pure electric models Geometry G9/Y9 and Tesla model S/X in Europe is not optimistic. Europe here talks about environmental protection, but the body is. To be honest, the sales growth rate of plug-in hybrids and gasoline hybrids is more significant. However, there are exceptions. The Norwegian court spared no effort to support pure electricity.

Qu Li and Liu Yifei came to Norway to see the aurora, uh, are they coming in July? It's not important, what's important is that the two of them came and slept.

It’s a pity that Qu Li doesn’t live for himself now. He represents the interests of hundreds of thousands of people. There are a lot of things that need to be done this time in Europe, such as establishing Honor’s broader advantages in Europe, from brand awareness to market share. Rate.

Operator channels can no longer meet Honor's needs. Channels such as flagship stores, direct stores, e-commerce, chain supermarkets and specialty stores are all advancing at the same time. To make money in their country, you can't just get in and out, but you also have to make some contributions, increase employment, cooperate with luxury goods to launch co-branded smart watches, and purchase spare parts from local companies...

After traveling to the three Nordic countries, Qu Li started working and met all kinds of people, from IT and the Internet, to smart devices, to e-commerce, cloud computing, and retail.

The acquisition of Carrefour China by Time Jumei has come to an end. Qu Li went to Carrefour headquarters in France to chat with them. Anyway, socializing is one of the main purposes.

Carrefour China's situation is not good. Due to continued losses, partners across the country have withdrawn and sold off their shares, such as Liaoning Chengda, Tianjing Qunye, etc. Therefore, Carrefour China and Wal-Mart are not the same and are not a "whole".

As for the reasons for the decline of supermarkets, there is no need to introduce too much. Rising rents, labor costs, and lack of price advantages are the main reasons. In addition, there are also the impact of new business formats such as e-commerce.

Carrefour China is a deformed enterprise that focuses on light assets and emphasis on management rather than efficiency. It is because China is the world's factory and has a serious excess of productivity that they have been able to harvest leeks in the country for so many years. After harvesting merchants, consumers will be harvested...

France's Carrefour has a market value of only one to two billion euros and is a "small business." However, its revenue last year reached 76.9 billion euros and its net profit was about 1.1 billion. However, its Chinese business only accounts for 5% of its global revenue.

There was no need for Qu Li to talk to them so much. He was pragmatic. The final purchase price of Shijiang Jumei was about US$1 billion, which could not reach 1 billion euros anyway.

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