Reborn Entrepreneurial Giant

Chapter 912 Brand Upgrade

Future Geometry's revenue from selling cars last year was about 350 billion, and its net profit including subsidies exceeded 30 billion. After not running short of money, it did more research and development.

For example, investing money in fuel cells, burning hydrogen or methane to generate electricity, is actually taking the route of hybrid vehicles. There are also launching Internet satellites, no, they should be high-precision satellites for intelligent connected cars.

Not only for cars, Jumei Logistics needs it, Fanxing Fund does environmental protection, and Waze maps of Time all need it, but some of them are remote sensing mapping satellites. A company cannot grow as big as time, glory and future without the support of satellites. Even Wal-Mart has its own satellite.

Therefore, a satellite company was established under Qiancheng Geometry to apply for satellite Internet through different channels and methods. This is the opening of the pattern. Geely Li Shufu is a good example, and he also wants to launch satellites.

Chrysanthemum Factory and Biradi are not the only ones with ideas among domestic entrepreneurs. It’s just that some people are unwilling to admit that they have not been publicized. Many far-leading technologies are not excellent technologies per se, but are just restricted by patents, such as the early domestic VCD/DVD. This technology does exist, but there is a lack of patent awareness. In the end...

After all, Qu Li is not alone. There are many people who helped him think of ways and made many preparations. The general trend in the country is openness. There may not be much difference between private enterprises and state-owned enterprises in the future. If private rocket launch companies are treated fairly, maybe he There will be no need to set up a satellite Internet company by yourself in the future.

Future investment should be the most in autonomous driving. They use a pure vision solution based on artificial intelligence deep learning algorithms, mainly 8-megapixel forward-looking inertial navigation binocular cameras. It is similar to the later DJI autonomous driving solution, but it is useless. High-precision maps and laser/millimeter wave radar will be options in the future.

It is said that if DJI’s autonomous driving solution matures and is adopted on a large scale, intelligent driving will be popularized, allowing about 100,000 cars to feel the charm of autonomous driving.

Geometry is more pragmatic than Tesla and has tried many solutions, including using game engines to assist development and using lasers and millimeter-wave radars at the same time. Currently, in both highway and parking scenarios, the geometric pure vision solution exceeds Tesla's FSD solution. As for urban NOA, it is only open in China for large-scale road testing.

Therefore, the stock price of Geotech 5 has been rising since the second half of last year. Its market value has already doubled to more than 300 billion, and is now close to 350 billion. It has steadily suppressed Tesla and will soon exceed the market value of SAIC at its peak. It broke into the top 5 in the world.

In the current downturn of the automobile industry as a whole, Geometry and Tesla represent a trend and a possibility.

Companies borrow money when they are not short of money. It is best for big changes to happen in the rising period. Therefore, Qiancheng Automobile has three brands: Geometry, Lantu and Saab. The car logos are respectively the four wings of Xiaopeng, Oracle "Electronic" and The English letters SAAB will be warmed up starting this year, and the car logo replacement will be completed before the Lantu Lingyun is launched next year.

There is a large off-road vehicle and a plug-in hybrid pickup truck. After all, it is popular in many places around the world. China has also later lifted the ban on new energy pickup trucks. I believe there will be good market demand. Qiancheng's DMo technology feels very suitable for pickup trucks.

Not only does CMOS have a complete range of models, it is also making internal adjustments, such as enriching Saab cars. In the future, the brand's domestic positioning may be "European design, made in China". In short, it is a European brand.

This is not an unprovoked behavior. For example, Future Geometry entered the Wanwan market when Ma Jiu came to power, but Cai had many targeted behaviors after he came to power. It had no choice but to operate under the Saab brand. Several pure electric vehicles were sold in Saab stores, and it no longer insisted on self-operation.

In some other sensitive areas, such as the US market, this can be regarded as leaving a way out for Geometry. Once extreme circumstances occur, Saab may be able to package and acquire them. The situation in Japan and South Korea is similar.

Underdeveloped areas such as India need mid-to-low-end low-priced products. Qiancheng may establish a joint venture subsidiary with Mitsubishi to sell micro and small cars with lower prices, or low-priced cars with reduced configurations.

Geometry only has pure electric vehicles, Saab has hybrid and pure electric vehicles, and Lantu will span fuel, hybrid and pure electric vehicles, and even include hydrogen-powered and methane fuel cell vehicles. The three brands are combined into a large multinational automobile group.

In addition to selling cars, Qiancheng Geometry also has auto parts, power batteries, auto finance, satellite design, manufacturing and operations and other businesses.

As for the relationship with Mitsubishi Motors, of course they are close partners. Mitsubishi must be supported to become the leader in Japanese automobiles and become another "spare tire" after Saab Motors. The logic behind this is that the automobile industry is Japan, Germany, and Kimchi Country. The pillar industries of China are the foundation for them to become developed countries. If you deny them a way to survive, they may deny you a way to survive.

However, with the success of Mitsubishi Motors or pure electric vehicles, the industrial chain will definitely gather in China. In the future, companies like Aisin, Denso, Bosch, and Continental are likely to appear in China and become an indispensable supplier of high-end cars in various countries. business. It still broke the backbone of the automobile industry chain in some countries.

Cooperation and win-win are the basis for the future of Geotech's international expansion. Domination by one company is not his goal. He will be satisfied if he can sell 10 million cars around the world in a year. He has never thought about harming people or the company. All of this is It is formed naturally, just like making money. Qiancheng Geometry's current gross profit margin is close to 20%, which is the level of Toyota Volkswagen.

However, domestic car subsidies have dropped by 50% this year, and prices will need to be reduced to ensure sales, which will almost certainly affect profits. Moreover, the promising domestic sales of fuel vehicles have reached a bottleneck after exceeding one million.

At this time, we can only reduce the price of older cars while upgrading. For example, the automatic transmission of Lantu Fu has been reduced to the same price as the manual transmission of the joint venture car. Without manual transmission, the minimum price is 109,800. The new car will use Mitsubishi's latest self-aspirated engine... …

Fortunately, the price range of Qiancheng Geometry ranges from 100,000 to 400,000, covering enough models. No one thinks that the brand is no longer good, and the sales promotion effect is quite large. It has also attracted domestic consumers’ enthusiasm for the Fuyao 2.0 architecture, which is a symbol of their technological maturity.

As a mid-sized sedan, the domestic price of Lantu Yaoguang is set at 159,800. It has 1.8T and 2.0T turbocharged engines, paired with a 7DCT dual-clutch gearbox, and a 360-degree panoramic system. Its configuration and user experience are excellent. More than Camry and Accord.

There are many changes, such as the price reduction of the Qiancheng CS series, the upgraded version will be changed to the Lantu CS series, etc. As the penetration rate of electric vehicles increases, a large number of users may be lost, and then they will be pessimistic about their changes. All this requires A strong heart.

So how to reduce the negative impact? Of course, let Lan Tulingyun go climbing mountains and wading rivers, crossing mountains, rivers and seas to pursue poetry and distance! (End of chapter)

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