Reborn Entrepreneurial Giant

The bad news is coming one after another. The global price promotion of CMOS Geometry was soon met with backlash. Not only was Geometry Lingyun banned from sale, there were also various quality and environmental issues. They were not serious, but the media paid close attention to them and reported them one after another.

A head-on confrontation was hopeless, so Qu Li launched a top-secret plan called "Traffic Bullying", combining communication science and IT technology to fight an offensive public opinion defense.

The overall idea is to occupy any comment area with high traffic content related to keywords, and use the justice of the comment area to cover everything in the original content.

There are two types of communication science, one is top-down, which is to use professional media to influence consumers, and the other is bottom-up, which is to amplify the content itself in the comment area. For specific operations, you can read an article on the WeChat official account "Public Relations Should Be Wary of a New Game: Traffic Bullying"

Qu Li learned and applied it flexibly, trying his best to deflect doubts about Qiancheng Geometry's products into the confrontation between China and the United States. It's hard to say what the effect will be. Maybe he hit the mark. With the support of Honor's intelligent manufacturing, CMGE's super factory, Time's AI recognition, and many other technologies, CMGE's product quality control should reach the first-class level.

It's not that he can't achieve top-level quality control, but it's extremely uneconomical. For example, twenty years ago, the yield rate of Elpida Storage in Japan was about 95%, and the yield rate of Samsung was about 80%. There was a big difference. It seemed that Elpida should have defeated Samsung, but in fact the result was The opposite of.

In modern business society, there are basically no products of very good quality. All companies are balancing various options such as cost, quality, and design. Therefore, it would be abnormal for a promising product to have no faults.

Although life is priceless, it does have a price in the eyes of companies. Ford Motor was reported to have such a thing. If a certain car defect requires a large-scale recall, it will cost tens of billions of dollars. However, after the driver's accident, they need to The compensation was only a few billion dollars at most, and in the end they just pretended that nothing happened.

Is the life and health of domestic consumers priceless? No company dares to say no, right? Would they be more conscientious, maybe, unless they didn't have to compete in the marketplace.

There is a very important sentence in the article mentioned earlier: "I believe that for a company with correct values, public relations technology must be used for self-defense rather than attack. All companies that use trolls to attack their opponents have distorted values ​​and A sign of lack of self-confidence.”

Can Qu Li protect his and the company's bottom line? It might work! After all, domestic consumers have recognized his strength in high-end products! In the current situation, their biggest competitor has changed.

In the face of the epidemic, European countries have various economic stimulus plans. For example, when they announced subsidies for new energy vehicles, many lawmakers and the media campaigned to cancel the subsidy qualifications of promising companies. Then the United States followed suit and was not allowed to build factories in the United States at any time...

"We maintain entanglement with them in the European Union and North America, and focus our propaganda on Russia and Southeast Asia..." Qu Li and Xia Mingfei discussed the next focus. He was responsible for the general direction, and Xia Mingfei was responsible for the execution, turning the idea into reality.

The Russian market is the most important, because soon they will fall out with Europe and the United States, and the entire automobile market will be open to them. The most difficult thing is to face the moral condemnation of the European and American people. I have not yet figured out how to deal with it, but there are many lice. Not afraid of bites.

CMOS mainly sells fuel vehicles in Russia, followed by Saab hybrids, and only a few Geometry pure electric vehicles. Annual sales have been around 50,000, production capacity has not increased, channel construction is difficult, and there are various unexpected troubles.

The Southeast Asian market, on the other hand, has been smooth sailing and has developed steadily after the factory was opened. Their product strength was already good, but now that global prices have been reduced, they are very competitive. We must believe that domestic manufacturing capabilities and cost control capabilities have become world-class after so many years. The future lies ahead by firmly following the Maritime Silk Road.

Many Americans have criticized this, especially Silicon Valley elites and Qu Li's partners. Compared with Juhua, he has more cooperative spirit. Although Sanjay Jia has resigned, Glory and Time Gathering Beauty are more Open, from management to engineers, there are a lot of crooked nuts all over the world.

With all kinds of things pressing on him, Qu Li's ability to withstand pressure was a bit unbearable. He could only find balance from Lei Jun. He was a master of anti-stress. He could remain calm and unwavering after being smeared by rumors for many years. It's a pity that he has a problem with his strategic vision and lacks the courage to be the first. He has been waiting for the trend instead of participating in creating it.

This is okay, and the same is true for chrysanthemums. The group of people who grew up in the 1960s and 1970s had ideals and beliefs, but they lacked the courage of those born in the 2000s to move forward. As for Qu Li, a junior high school student, many people say that he is "ignorant and fearless" and has no self-limitation.

No matter what, Qu Li and Lei Jun have to overcome the difficulties. Although Glory has a strong global brand influence, if American daddy really wants to risk the world's disapproval, they have no choice but to prevent things from getting worse. Worst case, now that the news has been released in advance, conditions can definitely be negotiated, and who will be allowed to go becomes a big problem.

Qu Li will definitely not go, nor will the CEOs, CFOs and other core executives of several companies, so only Honor Chairman Qiu Bojun is the most suitable. He is Lei Jun's boss, and he does not manage specific things, so his status is just right. , and the other is the top management of Fanxing Fund.

The other two companies also need to arrange suitable candidates, and they also need to communicate with the public relations, lobbying and legal teams to understand the demands of the American daddy and whether they want to kill them. Some things must not be compromised and abide by the laws of each country.

In addition, they have to prepare for the worst. What should the chip companies do? Among the outstanding domestic chip design companies, apart from Juhua HiSilicon, there are only Honor Spreadtrum and Wizhi. They have trained a large number of chip designers in recent years.

In addition to mobile phone chips, their chip products also include customized chips developed for cloud computing data centers, large computing power chips developed for artificial intelligence, and car-specific chips developed for automobile intelligence. The CPU, GPU, NPU, and ISP included in it will not be described in detail.

Many of the technologies in them are common, and combining them together is the best choice. If they must be separated, it is still feasible, such as Qiancheng Geometry's acquisition of Wei Zhi, Fanxing or Time Jumei's acquisition of the big data artificial intelligence chip department.

In addition, Honor drones, balance bikes/E-bikes, and sports/SLR cameras all belong to DJI Innovations, a wholly-owned subsidiary of Honor. Do they need to change brands? Named after the best-selling Phantom series of drones? What about the automobile and new energy business? (End of chapter)