Reborn Entrepreneurial Giant

2021 is basically coming to an end, and the domestic epidemic has been well controlled. Of course, any small problem that falls on a specific person is a big problem. This good is relative.

The domestic industrial economy has basically returned to normal, and many changes have taken place in residents' lives. For example, national online retail sales reached 13.09 trillion yuan, a year-on-year increase of 14.1%. This means that offline physical stores have been greatly impacted.

The domestic e-commerce market has undergone a reversal. Jumei Juhuasuan's combination has surpassed Taotian's combination and has become the largest e-commerce platform in China. Huang Zheng has won the title of God in two battles, and his ranking within the group has surpassed Dadongzi and Xu Lei.

However, Qu Li made another adjustment at Shijiang Jumei. The group launched a dual CEO system with a three-year term: one is responsible for e-commerce retail and logistics distribution; the other is responsible for social networking, entertainment and financial services.

As for cloud computing and search, it is divided into a new subsidiary that focuses on improving technical strength, including not only underlying foundations such as databases, operating systems, and industrial Internet; but also cutting-edge technologies such as big data, blockchain, artificial intelligence, etc. It is the technical foundation of the first two companies. The person in charge must have a technical background and cannot interfere in the operations of the other two companies while accepting collective management.

The chairman adopts a rotation system, one person for one year, and those currently qualified are Fanxing’s Qu Li, Lu Qi, Lin Bing, and the current CEO. Qu Li is of course the most special one, with the right to break the rules of the game.

The first resolution is to give up on quantum computers...

There are many reasons for Jumei Juhuasuan's overtaking, including the improvement of logistics and distribution capabilities, as well as the progress of its own brand. MI has become a representative of the cost-effectiveness of domestic mechanisms by relying on smart devices such as mobile phones. It has also cooperated with Honor to improve smart home standards. Honor has done The high-end Mi is mid-range and low-end.

The most important thing is Juhuasuan, which has been making subtractions, simplifying various pre-sales and after-sales service processes for consumers, reducing the threshold for sellers to open stores, reducing promotional activities, diluting the store concept, strengthening the importance of single products, giving priority to price, almost all important The work is all done in the background, establishing a powerful intelligent recommendation system.

The external performance is the Xixi Xixi mode that combines shopping and gaming, with 99 for one cut and 99.99 for 100 cuts, as well as forced promotions on WeChat. These are all appearances, not core competitiveness. But Juhuasuan was crazy about subtraction, Taotian and Jumei were fighting fiercely, various shopping festivals, and promotional routines emerged one after another. Some people were busy for half a month and finally saved less than 10 yuan. Some not only did not take advantage, but also Time wasted.

There is a limit to the patience of domestic consumers. Juhuasuan, which has many negative reviews, has become a "pure land". After all, the price is cheap, and the purpose of many operational details is to reduce the price of goods.

Huang Zheng is practicing his philosophy: upgrading consumption is not to allow people within the Fifth Ring Road in Beizhou and Tianjin to live a Parisian life, but to allow people outside the Fifth Ring Road to have kitchen paper and good fruit to eat.

"Let people outside the Fifth Ring Road enjoy the dividends of the development of the times..." Qu Li said this on the Internet. It was not recognized at first, but now it is recognized again.

"There has never been such a company that has been growing and creating new miracles for more than ten years since its establishment..." the media reported.

Ahri was the first to bear the brunt. The founder also retired. The two companies showed different vitality. Coupled with some public opinions, Ahri's values ​​​​were questioned by the outside world.

In fact, the values ​​​​of Time Jumei have changed many times. There used to be a lot of content, but now it can be basically summarized into simple and easy-to-understand words such as long-termism, first principles, empathy, bottom-line thinking, etc., and the greater the power, the higher the requirements. This is to control "symmetric risk".

Some people say that Jack Ma is an idealist and Qu Li is a realist. Some people think it should be the other way around, because Jack Ma said Ahri is a commercial company and not a technology company. All in all, as of today, the outside world generally believes that it is a foregone conclusion that Jumei/Coast to surpass Taotian. It is only a matter of time.

Qu Li also thinks so. The three platforms Jumei, Juhuasuan, and Shopee combined have made them the world's largest e-commerce platform. However, their gross profit margins are not as good as Amazon and Ali, and cloud computing only ranks third in the world. .

Time Cloud has made many changes, such as letting Hewlett Packard Enterprise become the controlling shareholder of Time Cloud, Time Cloud transferred some technologies and patent authorizations, and finally Tiktok chose Oracle cloud services.

The two companies Shopee and Shopify have exploded with great vitality overseas, attracting huge attention at home and abroad.

Shopify's platform sales GMV in 2021 is expected to exceed US$180 billion, with company revenue of US$5 billion. Shopee has established bonded warehouses around the world, including in South America. Its sales in 2021 may exceed US$80 billion, and the GMV of the two companies will be US$260 billion. It has also given birth to the Jumei Logistics Platform.

In 2021, Amazon's total platform sales GMV was approximately US$600 billion. The GMV of Shijiamei's overseas e-commerce business was close to half of that. Including the domestic part, it was far beyond.

However, overseas media statistics only consider self-operated business and corporate revenue, and do not calculate the GMV of C2C business.

Jumei Juhuasuan's annual sales are about 5.5 trillion, almost on par with Taotian, of which the self-operated part is about 1.5 trillion 235 billion U.S. dollars (including Jumei Youpin/Juchang/supermarkets/convenience stores, etc., Amazon About 240 billion U.S. dollars) The remaining approximately 4 trillion yuan is about 5% of GMV according to Pinxixi’s financial report, which is 200 billion RMB.

Shopee's revenue, because it is self-operated, is about 15% of GMV (ebay's commission fee is about 13% higher, Shopee's is about 10%), which works out to 12 billion U.S. dollars; Shopify's revenue is about 2.5% of GMV, about 5.4 billion Dollar.

Jumei’s e-commerce retail business revenue exceeds US$360 billion, and its self-operated and logistics business revenue should exceed US$50 billion.

Time's revenue is quite different. Based on Bytedance's calculation of approximately US$61.7 billion in 2021, including Time Cloud and search, their revenue is approximately over US$50 billion, and the financial business is approximately US$30 billion.

According to various statistics, Shiguang Jumei's revenue in 21 years was approximately US$413 billion, making it the private enterprise with the highest revenue in the country. Amazon's financial report for this year in its history was approximately US$470 billion! The revenue and profit gap between the two parties is not large, but Amazon's stock price has skyrocketed this year, and its market value is more than twice that of Time Jumei. The capital market's views on the two companies have clearly diverged.

But no matter how you put it, Shiguangjumei has become the world’s largest e-commerce giant with the help of its four e-commerce platforms: Jumei/Juhuasuan/shopee/Shopify.

Some people in the United States are acting recklessly, while others are ruthless. The 70- or 80-year-old American man discussed the matters of time, glory, and future together. If Qu Li was to make compromises in all aspects, he would have to directly After arresting him, some people even suggested that we should pay attention to the role of individual entrepreneurs in social and economic life and ask these companies to de-Quli, but this proposal is too outrageous.

You need to abide by the rules of the game. Qu Li is an orphan. His growth is closely related to American technology companies and capital markets. It can be said that his resume is clean. Even Star Fund’s social enterprise attempts are models developed in Europe.

Many matters were not discussed openly. The two sides communicated through various channels. If Qu Li disobeyed and did not make concessions, they would launch a tax department investigation and threaten to confiscate his overseas assets. Qu Li was still very worried about this because of Abu's experience.

Although this is not extreme pressure, Qu Li is by no means relaxed. No matter how he chooses between personal wealth and career, it will be wrong. In an unequal relationship, the more you care about something, the more your enemy will dare to destroy it, causing you to make wrong decisions. They can be wrong countless times, and if you fail once, you may be a Barbie Q.

The risks of time gathering beauty, glory, and promising future are still increasing!