Reborn Entrepreneurial Giant

If Jumei wants to raise funds, it must notify the two venture capitalists, but for the company's development, they will not be the main investor this time.

"Since the beginning of this year, Jumei has added about 50,000 daily users, exceeding 5 million registered users, and 500,000 monthly active users. Last year, the revenue was 25 million, and the profit was 5 million. This year, Jumei's daily sales on the three major platforms exceeded 400,000. The daily sales of the platform have exceeded 150,000, and it is expected that within the year it will overtake the Taobao platform..." Wang Yunliang held the figures meticulously

"Is there anything you want to ask?"

“Jumei is developing very well, but the funds we invested are running out so quickly?”

"In fact, if we don't build a logistics transfer center, don't increase investment in the Jumei platform, and the two major brands of Xiangyun and Danlin reduce design expenditures, we can achieve stable profits every month..." Wang Yunliang continued to add, for these Inputs are explained in detail

"Forget it, how much will it cost this time?"

"It's not just about money."

"need some help?"

"We plan to develop the Japanese and Korean markets, and we need venture capital from Dongying."

"Entered the Japanese market so early?"

"You can't think like this. Clothing from Japan and South Korea and cosmetics from the country of kimchi are very competitive in China. Entering the markets of the two countries is conducive to controlling the supply of goods from the source. But this time the situation is a bit special, not directly entering the Japanese market." Qu Li said Let the "Hatsune" team come up to demonstrate, and sang a Chinese song and a Japanese song respectively.

"..." Shen Nanpeng looked at it for a long time and didn't know what it meant

"These two songs are sung by the robot, which is this little dancing girl."

"..."

"It doesn't matter if you don't understand, Dongying Ventures can understand. This is a beautiful girl in the second dimension. The singing software we jointly launched with HKUST Xunfei is still being optimized, and the song creation needs Dongying musicians, and Dongying Ventures needs to be matched... ..."

"Two-dimensional?"

"There seems to be no such reference in China. It can also be regarded as the world of animation, comics, and game lovers. The real world is three-dimensional. This is a subculture, or it can be said to be the culture of young people. Our Hatsune is a virtual idol. , is our attempt to enter the two-dimensional culture of Japan..."

"..." Xiong Ge and Shen Nanpeng felt like they were listening to the scriptures. They could understand everything, but they didn't know what he was talking about.

"So, I want to find a venture capital investor from Dongying. Only Dongying people know Dongying people best."

"How did you come up with this idea?"

"Learn more about Japanese and Korean culture, and think more about low-cost marketing." Jumei's marketing cost, or the cost of attracting newcomers, is almost the lowest in the entire network, and it has a strong spillover effect, driving the rapid growth of Taobao users.

Of course, Qu Li can’t say these things by himself, it’s the responsibility of the venture capital and the media. Jumei basically doesn’t advertise in the paper media, so few people praise him. Instead, Li Liang, the founder of PPG who often advertises in the paper media, is regarded as a genius. Therefore, some encouragement should be given to VCs, not even bragging, which is too disappointing.

Before Jumei announced its financing needs, many capitals contacted them, but they were all suppressed by Qu Lidu. Now that they are actively reporting their financing needs, capital will naturally flock to them.

The online media started to build momentum to promote the development potential of Jumei. The classic basic models launched by Xiangyun this year, such as 99 yuan shirts, 59 yuan jeans, and 49 yuan canvas shoes, have good sales even in winter. How will the sales after spring be? No less.

Then I said why the 99 yuan shirt is sold in winter. This is to test the product, rely on word-of-mouth marketing, and win by virtue of its high quality and low price. In fact, the design of the shirt borrowed from many classic models, and they made a slight improvement to make it more suitable for Chinese people. The same is true for jeans and canvas shoes, not to mention the 39 yuan T-shirt in summer...

Jumei has just set up a design team, so through the design of classic basic models, it will be three to six months before large-scale design of Danlin's women's clothing. In the future, the basic models of Xiangyun will pursue comfort, while the Danlin brand will be fast fashion.

Not to mention, this round of Internet advertorial marketing has been effective. After Jumei’s daily sales stabilized at 400,000, it started a new round of growth.

Dongying Venture Capital did not arrive, and American venture capital capital rushed to him one by one, including KPCB, Morgan Stanley, DFJ and Lehman Brothers.

Then more funds flew to Yangcheng. Qu Li didn't want to waste time. Only those who could help Jumei in the Japanese, Korean, European and American markets had the possibility of investing, and screened out a group of poor venture capital institutions that only had money left.

Softbank Zhongwo appeared out of nowhere. This is not Softbank SAIF, but a venture capital institution directly managed by Sun Zhengyi, but Sun Zhengyi should have no money at this time. Softbank acquired Vodafone Dongying. It is said that it suffered a huge loss last year. How can I have the money to invest overseas?

Speaking of Sun Zhengyi, this person is really powerful. I often see him making a lot of money, and I often see him making huge losses, creating miracles repeatedly.

Leaving behind KPCB, Lehman Brothers, SoftBank China, IDG and Sequoia Capital 5 venture capital, Jumei officially started the second round of financing.

Even if there is a black hole period for e-commerce sales during the Spring Festival, Jumei is almost certain to exceed last year's sales within three months, and there are also self-operated categories with amazing gross profits.

"Why don't you concentrate on menswear or womenswear?"

"It's all clothing, the process is similar, and it can increase the target audience, and the market potential is greater..."

"Is Jumei a clothing e-commerce company or an e-commerce platform?"

"I am more inclined to the e-commerce platform, but clothing is the foundation, and the platform is the channel. We have to do a good job in the balance between products, services and prices, and there is still a long way to go. Before that, developing the platform is the best choice."

"Why don't you give up brand building and concentrate on being an e-commerce platform?"

"We all know that self-operated categories can bring profits. What we do is B2C e-commerce. High-profit categories can bring long-term competitive advantages to Jumei..."

"Have you considered concentrating on being an e-commerce platform and temporarily giving up your own brand?"

"Yes, this way can achieve faster development speed, but the speed of burning money will be greatly increased. At least in the short term, Jumei will not split up rashly." Qu Li is a junior high school student, and venture capital is not a fool. Without his series of showy operations, 100% no venture capital would choose him.

Now, the venture capital sees the possibility of Jumei's success, but still doubts that Qu Li's ability is not enough to support the follow-up development. Maybe some organization wants to find an opportunity to kick him out.

As for the relationship between the e-commerce platform and self-operated brands, Qu Li himself is not sure where the focus should be. It depends on the future development of Jumei.

Negotiations with VCs will not happen overnight, they need to do due diligence, Qu Li also wants them to sign an exclusive agreement, and they cannot invest in other domestic fashion and clothing e-commerce companies, otherwise they will turn around and tell Vancl after learning about the situation from them, Jumei It will become a little transparent!