Reborn In the Tokyo Bubble Era
Chapter 333: Crisis PR
Chapter 333 Crisis PR
The next day's news was as expected, and the news of Nakamori Akina's suicide by cutting her wrists became a hot topic.
Kondo Masahiko was inevitably bombarded, but some reporters also dug up the news that Nakamori Akina's sister Nakamori Akira took large-scale photos and videotapes, and her father borrowed money to invest in stocks.
Although Akina Nakamori's experience is worthy of sympathy, it also makes many people feel disillusioned with the rebellious, individual, and cheerful style she has created in the previous star journey.
Since the rise of Yamaguchi Baihui's generation of actresses, idols have become a profession. This profession is different from actors and singers. Neon belongs to a country that sold idols' "images" and "personal designs" earlier.
The Kitten Club recruited a lot of high school girls to create the image of the little girl next door. Although they have poor singing and dancing skills, they can still make their debut successfully. As a result, various smoking and falling in love were exposed by "Weekly Wenchun", which made fans feel disillusioned. to die.
It is the same principle. Although Akina Nakamori is very well-known, she has been working hard to become a singer-songwriter, but she debuted as an idol. Over the years, her image has been rebellious, individual, cheerful and strong.
Now she actually committed suicide because of infatuation and family reasons, and the qualities she relies on to attract fans are dissipating.
The logic of this circle is so complicated.
For Tao Zhiming, what worries him about the Hokkaido Music Festival? It was widely publicized that Akina Nakamori was going to sing a new song at the music festival, and many people went to her.
In her current state, whether she can perform is one thing, let alone even if she can perform, what will the effect be?
I can't tell, I can only find a way to do a crisis PR for her.
Huona Jiangyangshui's mouth opened wide: "Let me do this?"
"As me, to handle this matter in person may cause the media to make random associations and cover up new scandals." Tao Zhiming is very strange, "Don't you admire her very much? Don't you want to do this for her? ?"
"...Of course I am willing, but I haven't done this kind of thing..." Huo Na Jiang Yangshui was a little cowardly, "It's better to let professional people do things like changing public opinion?"
Tao Zhiming sneered: "Although you are my bodyguard now, but we have similar temperaments, I will try my best to bring you around to cultivate. It turns out that the dignified young master of the Chiyan family, although he has left the family very hard. , I can't always be someone else's bodyguard, can I? I haven't done it, just learn to do it? What's more, you're just coming out for me."
Huona Jiang Yangshui raised his hand and surrendered: "I understand! How to do it, please advise."
"That's the right attitude." Tao Zhiming nodded with satisfaction, "The Hokkaido Music Festival was originally organized by Dimensional Culture, WanderDance and many outside parties. As my assistant, you just happened to coordinate our own club and external personnel. How to reverse the public opinion this time has to be discussed with Neon Warner, but I have already sorted out a strategy."
He handed the two written papers to Huona Jiangyangshui: "Take a good look first."
In different times, the way of conducting crisis public relations is of course also different. During this period, centralized media such as TV stations, radio stations, newspapers, and magazines still had the right to speak.
The Hokkaido Music Festival has been organized for so long, not only Dimensional Culture, WanderDance, but also the Hokkaido side, including Dentsu, do not want Akina Nakamori's sudden stop to bring negative effects to the event. Neon Warner is even more so. For them, Akina Nakamori is a cash cow and a money printing machine.
As long as there is a good plan, everyone will mobilize their power.
After watching Huona Jiang Yangshui, he didn't quite understand it for the time being: "The first step is to further spread the negative news about idols. Wouldn't this make the situation worse?"
"This is a strategy." Tao Zhiming explained, "Don't you understand? This step is to divert the attention of ordinary people, and to compare the real negative aspects of other idols with Akina Nakamori's simple contrast between feelings and family. Get up and cause everyone's discussion and thinking. You say, compared to Kondo Masahiko's indiscriminate sex, compared to the unspoken rules of underage female idol smoking, is Akina Nakamori unforgivable?"
"...That's true." Huona Jiang Yangshui understood a little, "But in this case, the pressure on Mingcaijiang will be even greater, right?"
Tao Zhiming smiled: "She is still in treatment, in the ward, just don't let her touch these things, Neon Warner will do it."
"Then why are we arguing about the world of the times through discussions on TV and radio?"
"Foreshadowing." Tao Zhiming explained patiently, "Now is an era of drastic changes, some people get rich overnight, and some people are in a difficult situation. Such discussions and even debates should try to grasp one point: most people are now In this era, there is a lot of confusion. A girl is surrounded by men who run errands, pay tribute, pay bills and other men. Everyone puts out their savings to invest but faces great risks. This phenomenon, because of the soaring real estate prices, has various family farces. In order to get rich, many people are breaking through their previous values. In short, fighting will always lead to certain thinking. Although it is useless, but Sometimes when you hear a lot of people's opinions on these topics, you have the illusion that you know more and are less confused."
Hona Jiang nodded while pinching his chin and said, "By discussing these topics, it seems that we can do some publicity for the period drama "Golden Age" that is about to start shooting? Besides, Onodera's wealth can also be mentioned, right?"
Tao Zhiming nodded approvingly: "It's right to think like this. Although a big discussion can't reverse people's frenzy and impetuous mentality, everyone's anxiety about the ever-changing world will prompt people to pay attention to these topics. Finally, of course, It’s about finding successful examples and doing it.”
"...Then there is an apology and an explanation meeting? But Mingcaijiang can adjust the state, can I do it according to the above?" Huona Jiang Yangshui is very worried, "After all, he is a person who would rather die, and what you said above There are two mentalities."
"Leave this to me." Tao Zhiming said quietly, "The image she created in the past is because in this ever-changing era, everyone is gradually confused by the needs of value. Those who do not follow the rules have achieved success, so People like the rebellious image. Although her personality is not like this, her strength is real. For the family, she has given a lot and endured a lot of pressure. No matter how strong people are, some people will want more than a hundred. In an instant. In fact, she already had this kind of awareness, but she didn't expect that the newly adjusted mentality would be hurt by her family again, which would become the fuse that detonated her sense of despair."
"So ready to release this song in advance? Can it really reshape her image?"
Tao Zhiming nodded: "I believe in the power of this song. At this moment, there is no promotional material that is more relevant to her experience than this song. This song will awaken everyone's sympathy for her, and will experience her because of the previous big discussion. The strong side of her body. Before the turbulent tide of the times, everyone needs relatives and friends to encourage each other. Now she has lost her trusted family members, lost her feelings, and only fans are left, starting with this song , to guard a new Nakamori Akina."
He got up in the second: "Faced with this increasingly unrecognizable world, who hasn't shed tears when she's alone, who hasn't gritted her teeth and determined to set off again? From now on, she is no longer a rebellious and lovely girl, just Like everyone will have a moment of maturity after all! Today, we are guarding a new Nakamori Akina; in the future, she will use her singing to guard every lonely person in this flashy era! She is reborn and becomes stronger and purer The girl has become a close sister, what's wrong?"
Huona Jiangyang Shui was dumbfounded and his scalp was numb.
It seems...it's quite emotional.
It took him a long time to say: "Actually, you really... like Akina sauce, right? When you beat Kondo Masahiko, you got so angry..."
Tao Zhi's life was broken, and frowned: "What are you thinking? It's all for our business. If the public relations of this crisis are done well, "Golden Age" invites her to sing a theme song, that would be great already."
Huona Jiang Yangshui scratched his head: "Then the negative news about other idols mentioned here..."
Tao Zhiming sneered and took out a thick file bag: "Secretly send these materials to Weekly Wenchun."
Huona Jiang Yangshui took it out and looked at it, and then his mouth was so wide that he couldn't close it, and his face was disgusting: "Is this... are these true?"
"Of course it's true." Tao Zhiming laughed, "I also thought that Kondo Masahiko was just abusive. I didn't expect their office to be so dirty."
Huona Jiangyangshui couldn't even see the stuff inside, so he quickly put it back. When he looked at Tao Zhiming again, his eyes became complicated.
"...what's your expression?"
Huona Jiang Yangshui shook his head: "I just think that the people you are targeting will end badly."
"Don't talk about these things. If you have any questions, ask them quickly, and then go and get this thing done."
After chatting with him for a while, Huona Jiangyangshui went to the people from Neon Warner first.
Tao Zhiming picked up the phone and contacted Tao Yaren with a smile on his face: "Yaren-kun, long time no see..."
…
"Weekly Bunchun" really did not disappoint. It received such an explosive revelation, and it was at a hot period when Akina Nakamori committed suicide and her relationship with Masahiko Kondo was revealed.
Johnny's Office actually has so many **** materials, "Weekly Wenchun" fired.
The Kitagawa people are stunned. The key question is, how did they get so much inside information?
He angrily summoned the artists and trainees in the office, his eyes seeming to choose someone to devour.
There are also some interviews with so-called "active trainees", who are they?
In this group of people, there is naturally Takuya Kimura who is preparing to debut in the coming year.
The atmosphere in the room was a little depressed, and Kondo Mahiko's face was even paler. There's no end to things, and it hasn't been smooth sailing since October last year. Why did Ming Cai have to commit suicide? It was all because of her involvement that she returned to the whirlpool of public opinion, and now there are so many stains exposed.
His lips trembled suddenly, and he murmured, "Could it be that...that Tao..."
Kitagawa was stunned for a moment.
This guy Kondo has a deep psychological shadow on that Tao Dalang, but what good does it do for him?
"Don't make guesses!" Kitagawa said with a dark face, "The interview is so detailed, and from those details, I can also know who it is. Why, the determination to prepare for debut has disappeared? Who the **** got it from you? So much information?"
"Weekly Bunchun" is definitely going to sue them. But the person who broke the news behind the attack to attack Johnny's office is more critical.
Kitagawa was trying his best to investigate this matter, but there was already a riot outside.
Even Qiu Yuankang was annoyed: "Why did these things come out again!"
The members of the kitten club who were reported last year, those who were portrayed as simple, cute, dreamy high school girls, those who smoked, who were in love, who were famously intrigued, and who even climbed into the bed of a big man, were turned over again.
In the practice room of the active members of the Kitten Club, Shizuka Kudo could only have a bitter face. She had just accumulated a little fame. As No. 38, those things in the past had nothing to do with her!
Matsuda Seiko, who is as famous as Nakamori Akina, is no exception. She is a young and beautiful girl, and she is even bold enough to molest and harass the male staff. It seems that the black material in the idol entertainment circle has suddenly been concentrated and turned out a lot.
Seeing Tao Zhiming's Hirakawa Wentai's head hurts: "Everyone is suspecting that we, Neon Warner, did it, in order to divert attention."
"President Hirakawa also has something to say." Tao Zhiming smiled disapprovingly, "'Don't we want to die together?' One sentence is enough. It can only be said that Miss Nakamori's influence is too great, causing the whole circle storm."
"If it succeeds in the end, and it is us who will benefit, then suspicion will be unavoidable. Besides, Dentsu and the others also agree with this plan, and the news will not be hidden for long."
Tao Zhiming was very calm: "What is there to be suspicious of? The reporters in the entertainment industry are already very powerful. They sent Takeshi Kitano to jail before. Instead, everyone should learn from us humbly, how to carry out crisis public relations in this special state."
"..." Hirakawa Bunta could only put this matter aside, and then asked, "But how to convince Akina. She is in a very bad state now."
After he finished speaking, he looked at the young girl who followed Tao Zhiming: "Who is this?"
"Our WanderDance trainee." Tao Zhiming followed Hirakawa Fumita to the door, "Is this here?"
Hirakawa Fumita nodded and then knocked on the door.
The president came to visit, and the assistant who arranged to take care of Akina Nakamori here naturally opened the door immediately.
"Since President Tao said to give it a try, then please." Hirakawa Wenta bowed solemnly.
Tao Zhiming returned the gift, and led Miyazawa Rie into the door.
Miyazawa Rie didn't know why the president brought her here, but she knew that she was coming to see the famous Nakamori Akina.
After so long, she knew that although the president was very cold to her mother, she was really nurturing herself. Sister Quan Shui also said that it is actually a good thing for her to do what the president does.
Tao Zhiming took Miyazawa Rie and followed Nakamori Akina's female assistant to the outside of the bedroom, when she heard her knock on the door and said, "Akina, President Tao is here to visit you."
After saying that, she didn't wait for her to respond, she pushed open the door and went in.
Tao Zhiming walked in and took a look. Nakamori Akina, still wrapped in gauze on his wrists, was lying on the bed, looking pale, staring out the window with empty eyes, not even looking at the person who entered the door.
"Let me have a conversation with Miss Nakamori."
The female assistant bent over and went out.
The room was very quiet, Miyazawa Rie looked at one of the most famous female stars and felt that her appearance was a little scary.
"Rie, I brought you here today to show you what she will do to you in the future if you don't arrange for your mother to stay in Hokkaido. Let's see, even if you become the most famous idol, you will still be born. Better to die."
Tao Zhiming pointed at Akina Nakamori, as if it was a negative teaching material.
(end of this chapter)
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