A large portion of the nobles in the Imperial City made their money by selling new products from the Imperial City to the 'countryside' nobles outside the capital, profiting from the price difference.

This news spread rapidly among the noble merchants, sweeping through the entire Imperial City like a whirlwind.

Soon, some people took the lead in purchasing in large quantities, hoping to seize the opportunity.

The salt shop's business instantly entered a frantic buying frenzy. People flocked to the store, afraid of missing this rare business opportunity.

The store was crowded and bustling with activity, filled with shouts of buying and cheers.

Faced with such a popular scene, the Harun family had to urgently send two sixth-tier mages to guard the store in order to maintain order and avoid violent conflicts. The mages stood majestically at the entrance, using magic to maintain order and ensure that everyone could fairly purchase fine salt.

When the fine salt on display in the store was sold out, people's enthusiasm did not diminish.

They gathered outside the store, unwilling to leave, hoping to buy this precious fine salt again.

Seeing this, Sauron decisively asked Lezer to stop selling. He cleverly quelled the buying frenzy by claiming to be temporarily out of stock.

Although some people were still unwilling to leave outside the store, Sauron knew that this was just the beginning, and the real business opportunity was yet to come.

When the last batch of fine salt in the store was sold out, the once bustling salt shop instantly became silent.

Those customers who failed to buy the fine salt showed disappointment and dissatisfaction on their faces. Some beat their chests and stamped their feet, some shook their heads and sighed, and some anxiously asked when they could buy the fine salt again.

Outside the store, there were still many customers gathered who had not been able to enter. After hearing the news that the fine salt was sold out, they expressed dissatisfaction and regret.

Some people complained loudly about why more stock was not prepared, while others asked when the stock could be replenished.

The scene was somewhat chaotic for a while, with people's voices rising and falling, appearing quite agitated.

At this critical moment, Torres, the eldest son of Lezer, walked to the entrance of the store and explained to everyone with a smile: "Everyone, I am very sorry to disappoint you. Today's fine salt has been sold out, but our Harun family has stepped up the refining process, and new fine salt will be available on the shelves on time tomorrow morning. I hope everyone can come early tomorrow and don't miss it."

As Torres's words fell, a whisper immediately arose in the crowd.

Torres was quite famous among the younger generation in the Imperial City. He was not only the pride of the Harun family, but also won the respect of everyone with his strength as a sixth-tier archmage.

Although the Harun family was small, each member was as extraordinary as Torres, making them not to be underestimated.

Torres's words were like a breeze, smoothing out people's anxious emotions.

A nobleman dressed in fancy clothes stepped forward and asked eagerly: "When will your store open tomorrow? I need to send a servant to line up early so as not to miss this rare fine salt."

Another customer who looked like a businessman also followed up and asked: "Is there an increase in supply? Our chamber of commerce plans to purchase in large quantities, and we hope that your store can have sufficient stock."

Facing the customers' inquiries, Lezer replied with a smile: "The store will open on time at Chenshi (7-9 AM) tomorrow. As for the supply, we have stepped up refining and increased a lot of inventory, hoping to meet everyone's needs."

Hearing such an answer, the customers expressed their satisfaction. They knew that since the Harun family could guarantee sufficient supply, they would have the opportunity to buy this precious fine salt early tomorrow morning.

So, the crowd gradually dispersed, and the salt shop returned to its former tranquility.

Sauron watched Torres's performance, nodded with satisfaction, and his eyes revealed appreciation for Torres.

Torres's composure and decisiveness in dealing with customers allowed the salt shop to respond quickly to emergencies and avoid possible chaos.

Lezer, on the other hand, looked at the empty store with a hint of regret. In just two hours of opening, the store had already recovered more than 20,000 gold coins, but this was not enough to sell out even half a day's production. A complex emotion welled up in his heart, feeling both gratified and regretful.

Sauron noticed Lezer's emotions and explained with a smile: "Second Uncle, don't worry. What I'm doing is called hunger marketing, which is actually a sales strategy."

"Hunger marketing?" Lezer asked somewhat blankly.

Sauron explained: "Hunger marketing is to create a sense of scarcity of products by limiting the supply, thereby stimulating consumers' desire to buy. In this way, our products will appear more precious because of the limited supply, and people will want to own it even more. This will not only ensure that the fine salt is sold out every time the store opens, but also increase our profits."

After hearing this, a trace of understanding flashed in Lezer's eyes, and he nodded in praise: "I see, His Highness Sauron is indeed extremely intelligent."

Hearing this, Lezer frowned, and his face showed a hint of displeasure. He muttered to himself, if the price is set so low, and such a large profit margin is given to distributors, wouldn't the Harun family's profits be greatly reduced?

Seeing this, Sauron explained with a smile: "Second Uncle, I understand your concerns. But have you ever thought about how many people in this Imperial City are eyeing the fine salt business? If we sell at a high price, although we can earn substantial profits in the short term, it will inevitably arouse the jealousy and suppression of other families. Moreover, high prices will also deter many middle-class families and limit our market."

Lezer asked in confusion: "What is a middle-class family?"

Sauron explained: "Middle-class families generally refer to families that have reached a certain level in terms of economy, occupation, and knowledge. These families usually have a stable source of income, and their income is at the middle level of society. Their lives are usually relatively affluent, and they can afford a higher quality of life, such as owning their own housing, most family members practice cultivation, and there are also transcendents."

Lezer said thoughtfully: "Knight families? No, they don't have fiefs, they are just families who are expected to become knight families, and the representative figures are the employees of the royal family and various ministries. Your Highness, this description is very accurate."

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