Ressurring Network Controversy

"How about it, how about it?"

"I have pulled a lot of merchants of Huanyu e-commerce to our platform."

"Jiang Fang, what about you?"

"I took more than 20 medium-sized enterprises directly to Huanyu e-commerce headquarters, and forced them to them."

"Very good, will, remember you."

"Lao Cai, what about you?"

"The major mainstream media has been connected, and many netizens are standing on our side in this media."

"Good, old Cai."

Ali's office, Mr. Ma laughed.

It's not so happy for a long time.

As long as they press such strategies, one day, one day, they will replace them in the first position.

just.

Teacher Ma has not opened it yet, and Jiang Fang suddenly received a call.

"The horse is always, it is not good."

"What is bad?"

"The 20 medium-sized busines we sent back."

"This is not good ... they come back, maybe it is not to achieve our goal. Jiang Fang, Nothing, Huanyu tray is so big, these more medium-sized business strength is not very good, how can they be forced? Huanyu e-commerce. However, this has made Huanyu e-commerce to see our contest, I believe he has a lot of pressure. "

Ma Teacher Master is calm.

For these more than 20 medium-sized busines, Teacher Ma does not think they can force the E-commerce.

Their strength is still too weak.

If you can join Gage, Haier, Tcl ... This heavy home appliance company may make Chen Yu to make Chen Yu.

Just this is unlikely.

When the e-commerce is the most beginning, they have reached a cooperation with home appliance companies.

The more heavyweight, the more they don't want to leave.

But that's okay.

Mr. Ma is not a concession of Huanyu e-commerce, he wants to add pressure to Chen Yu.

However, Teacher Ma seems to be wrong.

Jiang Fang's face has become a little ugly, weak: "Master, these 20 merchants said they don't want to leave Huanyu e-commerce platform. At the same time, another more than 100 medium sellers also said that they will no longer come to us. Taobao is open, they will continue to stay in the ring in the e-commerce platform. "

"Oh?"

This is a little surprised by Mr. Ma. However, he is as usual: "Chen Yu, this guy is amazing, it will not bought them."

This looks likely.

However, Jiang Fang is still shaking his head: "Master, not, mainly the trademark of Huanyu e-commerce has been registered."

"Double 11 trademark?"

"what……"

The teacher is in the heart, and the whole body is shaking.

......

Yes.

Chen Yu took the double 11 trademark registration license, it is naturally not only to see a business.

Similarly, Chen Yu is also looking for a boy.

After the Huanyu E-commerce headquarters lit up the trademark registration license, Chen Yu was immediately inspired and announced this trademark to the media.

Huanyu e-commerce said: Double 11 trademark is the original ring of e-commerce, and first as a logo used as a trademark, since the launch of Double 11 promotion festival, Huanyu e-commerce is a double 11 promotion to use huge human material financial resources, and it has been very Good promotion effect. Under the authorization without Huanyu e-commerce, any company and personal use of Double 11 trademark are illegal. At the same time, Huanyu egghers will investigate the relevant enterprises and the media's responsibility, and retain power to sue to the court. From now on, I hope that I have been suspected of violation of the friend of Huanyu Evil Double 11 trademark, and all double 11 advertisements and logo are removed.

What is shameless.

This is.

What is Wang.

This is also.

No one thought, the double 11 promotion will be registered by Huanyu e-commerce to become a trademark.

And, when the double 11 is war, Huanyu e-commerce took the double 11 double label.

This operation is just an out, and more than 20 medium-sized enterprises who go to Huanyu e-commerce headquarters are stupid.

More stupid, it is also a businesswoman like Huanyu e-commerce.

For example, Ali.

"Chen Yu is shameless."

"Huanyu Technology Wang Ba Easter, Double 11 How can I register alone become a trademark?"

"What is the publicity promotion of Double 11, and we also smashed huge funds for the promotion of Double 11."

Eighteen Luohan is directly touched by Huanyu Technology.

It turns out that they also want to borrow a wave of users through the promotion of Huanyu E-commerce.

Unexpectedly, Huanyu egghers have long been going to prevent him.

Moreover, they are also shameless.

Double 11 trademark didn't take out later, just got a lot of funds, the double 11 eyes will come out, take it out.

This operation directly allows the huge summons before Ali to become 0.

So, the problem is coming.

At this time, are you continuing to promote the double 11, or an interruption?

Continuing to promote the double 11 will definitely be monet with Huanyu, and they have trademarks, Ali's second lawsuit.

If interrupt promotion, the previous publicity cost is all destroyed.

of course.

This is not the most important.

The most important thing is.

Although Double 11 is an e-commerce original, but because the family's business platform wants to take a piece of online shopping in this online shopping. Therefore, not just Ali, other e-commerce platforms also smashed a lot of funds into promotional activities of the publicity double 11. But now, they can not only don't engage in double 11 promotions, but all the funds previously become publicized by the Huanyu Electric Business.

This is really a place that is really absolutely.

I have been so long, I didn't expect it, this is to give others a marriage.

......

"Horse, what do you say?"

"Shao, don't look at me, how can I do?"

"Wang, what do you say?"

"Don't look at me, ask Dangdui Yu Yu," "

Ali, eBay, excellent Amazon, Dangdang, the founder of the four domestic second-line e-commerce platforms together.

In fact, this is also available in the Vipshop.

However, Vipshop will share the shareholders of Chen Yu. Although the Vipshop and Huanyu e-commerce is two, it is actually a family.

These people naturally do not invite Vipshop to come.

As for other Jingdong, Vancai ..., etc., but just now, it is not long, the scale is not big, and it is not qualified to sit with them.

"We are just selling books, to be honest, we have not met Huanyu e-commerce."

Li Yuqing was bitter and supported his eyes.

"Li, this is not started, is this?"

Excellence Amazon CEO Wang Tong screamed, turned to Dangdang another founder, that is, Li Wei's wife Yu Yu: "Yu Chu, in Dangdang is said to be, yes."

A savvy Yu is said: "Who said, Dangdang is a hand to Lao Li. However, since everyone is sitting together, discuss it together. Easy, this time we really have been played by Chen Yu. The vitality is big. "

Although Dangdang is only online selling books, there is no positive competition with Huanyu e-commerce.

But Huanyu Electronics is a comprehensive e-commerce platform.

Since it is a comprehensive platform, then he will sell, and naturally sell books.

Moreover, in order to combat Dangdang, Huanyu e-commerce's book channel is a strategy for a five-year non-profit.

It is not important to earn money, it is important that it can be defeated.

Undoubtedly, even if it is not a positive thing to do with Huanyu e-commerce, it is actually very pressure.

This time double 11 promotion festival, Huanyu e-commerce is very big.

Dangdang naturally wants to smoke a wave.

I didn't expect this thermalness, but I causing the funds that I put into the water drift.

"Master, you have a long time to fight with Huanyu, for the Chinese e-commerce, is the most understanding, or let it say."

Yu will turn the topic to Ma Teacher.

"its me……"

"In fact, I don't have any good way to deal with Huanyu e-commerce."

However, although said to be said, but wait for the death of Ma Teacher's special, I thought about it, Master Ma said: "If so, we will set all the power to react to the relevant department. Huanyu e-commerce does this, we have some electricity How to survive in the business platform. Of course, our platform is life, but we may pay so much, but we can focus on all the business of our platform. "

"It makes sense, although this business is general, but the amount added is much more, it has to be fully considered."

Shao Yipo nodded.

It's just that Wang Shu is shaking: "But the double 11 trademark is in Huanyu Technology, this trademark is also awarded to Huanyu Mall. Even if you want to invoice, they can not ignore the double 11 trademark."

"So this is the hardest."

Teacher Ma sighed.

Huanyu eater companies registered in advance of the double 11 trademark is more than just the issue of trademarks, but also care about management and legal issues.

If you are ignored by the trademark issued by the head, how to manage it later?

Don't say it is the strength of these major e-commerce platforms, even if the strength is strong, it can't be invisible.

Besides, this is also an embodiment of market competition.

Although these major e-commerce platforms are related to the economy, if they are competitive, they are eliminated by the market.

In general, I don't want to intervene in such marketization competition.

"Another program is that we do not participate in this double 11 promotion, we will push it after."

Teacher Ma said the second solution.

The first solution is obvious, only the second solution can be used.

However, there is also a problem with the second program.

Everyone knows this question.

That is the propaganda and investment problem for the double 11 promotion.

There are a lot of money in the four investment. At this time, no effect is not mentioned, but support Huanyu e-commerce.

This is simply uncle, and you can't swallow this.

"I know what everyone thinks. However, this pit is obviously the Huanyu e-commerce digs to us, we have jumped, only to accept it."

Ma Teacher Nature is also uncomfortable.

However, things on the mall, you are still unconfil, you can only bear it now.

"The horse has said that everyone should not use it."

Calling also said that it is ignorant.

"OK, this loss us recognize."

When two couples are nod.

This lesson is profound.

But even if they don't accept it, they are useless.

Can they continue to get on the promotion of Double 11?

People trademarks are there, don't get half of them, they invite the industrial and commercial sectors to come to them.

At that time, this is more difficult to return.

"But for a time node effect, there is no double 11 good."

Although Wang Shu is uncomfortable, he has only accepted.

Just in addition to double 11, this remaining days in 2005 is not much.

"Do you want to choose December 12?"

Teacher Ma propies.

Double 11 is on November 11.

This time node should be the best.

This point of time is in the second half.

Different in the first half of the year.

In the first half of the year, everyone just finished the Spring Festival. When I am preparing to make money, how much can I spend?

So the main force of general consumption is in the second half.

On November 11, the second half of the year, he left the New Year, and at this time, the public also made a lot of money.

At this time, it is the most consumer.

It is also because of the special nodes of November 11, the platform also smashed the heavy gold to keep this wave of promotion.

I didn't expect such an important promotion day, they can't use it.

"I think it can be on December 12."

Shao Yipo said: "On December 12th, they double 11, we double 12."

Although double 12 has some than double 11, it is also a node.

"OK, then we say it, double 12, let us join this wave of promotion."

Teacher Ma looked at everyone, he is fighting everyone's meaning.

"no problem."

Everyone is nod.

"Right, Double 12 trademark We have to register. Here we have four new companies, new companies registered double 12 trademarks, and authorized to give us four uses."

"Wang, you are good, so the trademark can be used, and there is no problem with the mark."

Teacher Ma is also agree with this program: "You don't say, I haven't thought about it before."

"This is nothing, I am also afraid of Huanyu Technology."

Wang Shu has some depressed inner heart.

She has to be careful from Huanyu Technology. She has to be careful.

"Ok, then say this."

After the event, everyone is ready to leave.

There is also a lot of things waiting for them to do.

For example, withdraw the previous double 11 advertisement.

At the same time, you have to pick up all the merchants working with them.

In addition, fully prepare the next wave of promotion, which is double 12.

However, when everyone is ready to leave, Wang Shu said: "This, everyone still don't go, Double 12 estimates that we can't do it."

"why?"

Teacher Ma is strange.

"Promises, you see."

Wang Shu took the notebook to: "I just checked the trademark network, the double 12 trademark was registered by Huanyu Electric Business."

"My Grass ..."

Looking at the data displayed on the trademark online, the founders of the four e-commerce platforms will crash.

"Double 11 trademark is registered by them, Double 12 is registered by them, this also makes it don't want to live?"

"Chen Yu is to force us?"

"Check other time, double 10?"

"Double 10 is also registered by them."

Wang Shu feels that the heart has some pain.

Not only that, Wang Shu continued to check it out: "Not just double 10, 518, 618, 818 ..., etc., it seems to be a good time node, is registered by them."

Even if the King of the Tree is cheerful enough.

She will find that 365 days a year, all were registered by Huanyu Electric Business.

Anyway, there is no need for trademark registration, all of which are registered, see how you choose the promotion.