Restart the Gaming Era

"Sell naming rights?"

Thanks to Director Xie and Zhu Yang for a while.

Have heard of variety shows selling naming rights, never heard of games selling naming rights!

This is selling?

Is it the name and title of the game? For example, "Enjoy the Limitless Learning of Yogurt"? Or "AIAI Bracelet invites you to play together"

That's not suitable. Besides, who would be silly to spend money? 买 Buy this! It all sounds weak!

And even if it is really sold, it will be a one-shot deal. When people buy it, they will definitely buy it for a year and a half. During this year, it will not be profitable except this one?

The key is that the naming rights can't be sold for a lot of money. Other variety shows are only sold for millions of dollars. How much attention is there and can often be searched. How can the naming rights of this game be equal to the variety shows?

So both of them are very aggressive, feeling that Zhong Ming is running the train with his mouth full.

Zhong Ming smiled: "Hey, don't be trapped by inertial thinking. The naming right doesn't have to follow the variety show. Actually, this is advertising placement. Our game is now so focused. High, it is expected that the number of people will continue to rise for a period of time in the future. As an advertising implant, someone must have bought it. "

杨 Zhu Yang is still aggressive: "Implant? How to implant? Do you put small ads on the main interface?"

Zhong Zhongming was speechless: "Why do you think of small advertisements as soon as you say implantation? Our game is more suitable for implanting advertisements. It ’s not enough to directly implant them in the title?"

Zhu Zhuyang: "... Ah?"

Zhongming explained: "For example: What is the annual sales of Lexiang Yogurt? What probiotic factors have Lexiang yogurt added? What is the name of the new product launched by Lexiang Yogurt?"

Zhu Yang couldn't help crying: "No! Which section of this advertising problem is placed? Healthy section? Diet section? And our question bank is so huge, we can't see how many people see it. It may be jammed. I ca n’t even turn it in after entering it? It ’s okay to make special rules to make the ad questions appear frequently, but then the players are still disgusted, and it ’s meaningless for us to make such a large question bank? ”

Zhong Zhongming explained: "It doesn't matter, let's just open another question bank? For example, enjoy the yogurt special."

Zhu Zhuyang: "... It feels more and more distant. How do you make a special show to ensure that everyone clicks into it? Forget it, I'll finish listening, you continue to say."

Zhong Ming said: "It's very simple. Let's create another section directly in" Learning the World ", called" Million Dollars ". The rules are very simple. There are ten questions in total, and everyone can sign up and join freely. No entry fee is required, all ten questions are answered correctly, and everyone is divided into one million bonuses. In this section, we can do advertising specials, such as enjoy the yogurt specials, I can plug in the questions I said before Now. "

Mr. Xie scratched his bald head: "Wait, share the million bonus? Where does the million bonus come from?"

Zhong Ming: "Of course the sponsor gave me the money. This is what I call the naming fee. They give out this million bonus. Of course, they have to give us advertising fees. The money comes from the sponsor. We just support the personal market. . "

Mr. Xie was a bit vague: "No, the million bonuses are overrun in one go? It feels like this is too much money. How can any sponsor always give us so much money to sponsor us?"

Zhong Ming explained: "It is not necessarily one million. In order to gain popularity, we can make it cheaper. For example, at the beginning, it was a 100,000 bonus. If there are more people, the bonus will be increased to 200,000, 500,000, and finally. One million more. Of course, the sponsorship fee is always added. Waiting for a later event will not only recover the bonus, but also earn a lot. "

Zhu Yang raised his hand and said, "I have two questions. The first one is too much of a million dollar coin? It feels like we are scolding our players; the second one is that I feel a lot of money. But the scene is not lively. The ten million questions for the million bonus are divided up, so I always feel something missing? "

"Of course, the scene must be lively. Although there are only ten questions, each answering time is 10 seconds, but the whole process takes half an hour to 40 minutes. During the answering period, we can arrange the host to put on the scene, advertise, and talk about some interesting things. It ’s a little hot, so everyone is like watching a variety show, so it wo n’t be boring. As for your first question ... "

Wu Zhongming said firmly: "This name is definitely not changed! I got up early and greedy, I am very satisfied and can't change it!"

Zhu Yang could not laugh or cry: "This name is indeed misleading!"

Zhong Zhongming insisted: "No, the name is very easy to remember. It is impressive and easy to spread."

Director Xie hurriedly rounded the field: "Okay, it does n’t matter what name it is, I think it is not impossible to throw millions of coins, maybe it can also have a topic effect ~ www.readwn.com ~ Now the problem is, Xiao Zhong Your plan is good, but do you really think that those companies will spend money to sponsor? In this way, otherwise, you can try to talk about a few companies, and if they have this intention, it is easy to say. "

Zhong Zhongming nodded: "Okay, let me talk about this. However, this feature of millions of coins must be developed, and a reliable host must be identified."

"Okay, you just need to perfect the design document of this function, and follow-up development of Zhu Yang to promote it. As for the host, I will send someone to find, contact, and you are mainly trying to find a way to sponsor." Director Xie said.

Uh ...

I finished the work, and everyone was busy again.

Zhong Ming returned to his station and brushed up. He completed the planning of "Million Dollar Coins" in more than an hour, including the entrance, the game system, and the detailed rules. The program went to development.

功能 This function is plain. It is a live broadcast + answer routine. The only difficulty is how to make it carry more simultaneous online people. However, this feature is not too difficult to do in Zhong Ming's previous life, and it is even more difficult to do it in this world.

关键 The key issue now is to get sponsorship.

主管 In the eyes of Director Xie and Zhu Yang, it is not impossible to pull sponsorship, but it is doubtful whether it will be possible to successfully pull so much money.

After all, "Learning the World" and Million Dollars are just small programs. Although they are also popular, they have no previous experience to refer to. They are not as widely accepted as TV program advertisements and variety show naming fees.

But Zhong Ming is more confident, because the previous "Millions of Answers" has had a similar advertising session, and the effect is very good. Even if the merchants in this world do not accept it, it is nothing more than lowering prices.