Restart the Gaming Era
Chapter 171: Questions about promotional materials?
Guanghua City, a public game platform.
9 am.
Li Yan sat down at the station, turned on the computer, and glanced at the message from Linkling.
"Brother Li, we want to make featured recommendations on the homepage. Do you think it's OK for 2 yuan?"
"Brother, please help look at these promotional materials, and change them as you said, to see if there is anything substandard?"
There is a lot of information, these people's notes have been changed to the person in charge of XXX games.
Most of the games here are relatively small games, including independent game producers and game studios. Large companies generally have their own channels. Even if they don't, there will be someone specializing in docking when coming to the game platform.
Li Ye is responsible for connecting small companies and small studios that are not in the stream. It is difficult to make good games. Large companies and customers ca n’t get him.
Several messages have been separated for a long time, and Li Yan responded at will.
"Two dollars is not guaranteed, I will write to you tomorrow. If I forget, remind me."
"Why hasn't this picture been changed? Didn't I give you suggestions to modify it? What is the change? You have recommended it like this. When the players do not come to play, it is our platform to bear the loss with you! How many times do I need to stress? "
"The search ranking recommendation is in the fourth position of the search list, generally 1.5 ~ 1.8. Now three companies are rushing to buy. If you want to buy, you should bid earlier."
Li Yan returned very casually. Anyway, if there is any new news, just click and look at it. After opening it, some people will forget it because of something busy, but it doesn't matter. If you forget it, they will find it again.
As for the charge of the recommended position, basically the CPC or CPD mode is adopted, that is, according to the number of clicks or downloads. 2 yuan is not to say that this recommended position sells for 2 yuan, but after the recommendation position, every time a download is generated, you must pay 2 yuan to the platform.
There are many recommended positions on the public game platform, such as featured recommendations, banner, installation essentials, etc. The recommended position of each field depends on the position and the price varies. But in general, these recommendations are basically being scrambled by various studios.
It is also because of the large number of people robbing, so Li Yan and these people do not care at all, and they will not distinguish between good games and bad games.
To get the recommendation position, you must first prepare promotional materials in accordance with the standards of the public game platform. You may have to prepare 2 ~ 3 sets in advance. Some of the promotional materials may not have much to do with the game itself. Sheep's head sells dog meat. After everything is ready, the top recommendation will use the first set of information, if you find that the traffic is low after a few hours, you will immediately change to another set.
After all, Zhongyou game platforms are charged according to the number of clicks, so they only care about swiping the clicks. As for whether the players who have been deceived will exit angrily, will they swear in the comment area of the game, those Just ignore it.
Of course, if the popularity of a certain game is not good, and the profit is not good, then the public tour will not continue to push, after all, the game can be divided into platforms that make money. Then again, if the game is not profitable, most of the game developers are reluctant to continue to spend money on recommendations.
After answering the question, Li Yan opened the bracelet and brushed the game platform of the game.
This is a professional habit. After all, it is the one who cares about it. Just look at the situation of these games when you have nothing to do.
Suddenly, Li Yan frowned.
"What's going on with this game? What's the situation with this promotional material?"
Li Xun sank and shouted directly, "Xiao Feng! Come here, Xiao Feng!"
A young man with a flat head came running down: "Brother Li, what's wrong?"
Li Ye pointed the image of the bracelet: "You are in charge of the text-adventure game section? What is going on with this game? Have you not reviewed this promotional image yourself? Give it this way? This will get you The number of farts! "
Xiao Feng looked at it, and the game was indeed the one he had docked with before, it was called "The Hidden Way".
Xiao Feng was a little awkward: "This, Brother Li, this propaganda picture, what ..."
Li Yan was impatient: "Xiao Feng, you are a newcomer, and you have n’t been employed for a few months, but haven't I emphasized to you? Do these promotional pictures must be beautiful, or have characteristics, or be hot, you and you Let me tell you, did this poster tell me something? You didn't let them change it? "
Xiao Feng said: "Say, my first reaction is that this propaganda picture is not good, so I told the person in charge there. But the other person said it was okay, just go to this, I think about the recommended game anyway for text adventure games There are few, so ... "
Li Yan was even more angry: "You listen to what you say! He wo n’t change if he does n’t change it. Do you say it or does he do it? It ’s less recommended for text adventure games. Good promotional materials! There are only a few people. You have n’t done the promotional materials seriously. This recommendation has no traffic. What do we use to make money? "
Xiao Feng's scolded face was a little pale and anxious: "Yes, that, Brother Li, I'll go and reflect the problem over there."
"Not to reflect, but to let them change immediately! This kind of spicy chicken propaganda map made with the game materials and finished it? It must be changed before the deadline, and send the other 2 promotional materials, otherwise they will withdraw their recommendations Bit! "Li Yan said coldly.
Xiao Feng rubbed his hands: "This ... this, I, I ..."
"Forget it, I know you are a newcomer and can't hide your face and say this. Forget it, give me the contact information, I will go over there and say it myself. Xiao Feng, you remember, although you are a newcomer, you are also responsible Important, I resolved it for you this time. This situation will never be allowed again next time. Have you heard? "
Xiao Feng nodded quickly: "Yes, thank you Brother Li, I will definitely pay attention next time! I definitely pay attention!"
Li Ye sent Xiao Feng away, and according to the message from Xiao Feng, he found the contact information of the producer of "The Latent Way" on Linking chat software.
...
At the same time ~ www.readwn.com ~ Weiguang Studio.
"Latent Way" has been on the shelves for 2 hours since 2pm yesterday, and the response has been very good!
The download volume has reached more than 40,000, and the payout rate has reached an astonishing 67%, which means that nearly 70% of players choose to pay to purchase this game!
According to this payment rate, nearly 30,000 are paid, each game is sold for 10 yuan, and then divided with the public game platform, Weiguang Studio can earn more than 100,000.
Of course, you have to deduct the money spent on buying the recommended position. Fortunately, because it is a popular recommendation position, each click is less than 5 cents, the download is 40,000, and the click is more than 70,000. The recommended bit of money is about 30,000.
Add it all together, and earn 100,000 a day!
This statistic is certainly not comparable to those games that are constantly flowing, but as an independent game, especially as a text adventure game, it is already very good!
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