Restart the Gaming Era

Zhong Ming submitted the initial version of "Taiwu Painting Volume" demo to the docking leaders of several major channel vendors, and put forward a request to increase the share.

The first person to reply was the person in charge of Ascendas game platform and the manager of channel commerce.

"Mr. Zhong, this is the case. I have shown our vice president the new game in your studio, but the new sharing agreement ... I'm afraid this is a bit problematic."

"That ’s it, President Zhong, it ’s not that you do n’t trust you. The main reason is that our vice president played this game for a while. It feels a bit too risky, and I do n’t see any obvious advantages. Many games are similar, even if it is a 2D game, it still needs a little deduction. It is a stand-alone game, it cannot be connected to the Internet, and there is no additional profit model. The only novelty is probably this gameplay, but ... the system is too complicated , And the cost of learning for players is high. "

"So, our vice president prefers that the sharing agreement for this game remain unchanged, or based on the previous sharing, we will give you as many recommendations as possible. How do you like?"

Manager Fang was more euphemistic.

Zhong Ming replied: "The sales of this game will not be low."

Manager Fang: "Yes, Mr. Zhong, I personally trust your team's R & D capabilities. However, our platform must also consider many factors comprehensively. 20% of the income is not a decimal. The previous games you have are all monthly. At the level of tens of millions, if this game can be higher, it is certainly good, but as far as we have seen, this game is really difficult to reach the monthly level of tens of millions, so I am not going to follow It is indeed our vice president's side that you can't bargain. "

"Let's talk then."

Zhong Ming did not continue to return to him.

Not long after, another game platform also wrote back.

"Zong Zhong, I watched the new game, and it felt a bit difficult to sign a new sharing agreement in terms of quality. Our platform has very strict regulations on these quotas, and we have a very complete game evaluation mechanism inside. For this game, we will give you a C + at most. Even B ca n’t get there, so it ’s really difficult. If you are not satisfied, or you want to change the game? If so, our rating will be If you can increase it, you can talk about it again. "

...

Several companies even refused Zhong Ming's request to adjust the share.

Of course, these channel vendors refused to be very euphemistic, and basically there were no channel vendors to play with Zhong Ming like Li Ye from the previous public platform. After all, the low-light studio has a good reputation, and it is no longer a small studio. Regardless of whether the business can be done or not, the most basic respect is still given.

There are a lot of reasons for these channel vendors. Some say that a company's leader disagrees; some say that the evaluated game score is too low and cannot be divided according to the company's system; another said that the company's related system is currently being adjusted If you want to change the agreement, you may get it next month.

For these excuses, Zhong Ming only smiled casually.

Obviously, these channel dealers are very pessimistic about the game "Taigo Painting Volume", so they made these excuses.

If you really think that the sales volume of "Taiwu Painting Volume" will explode, let alone the adjustment of the company's system, it is because the company's leaders are sick and hospitalized.

Since these channels have been explicitly rejected, Zhong Ming will not fight any more, but just let go of signing the agreement.

It doesn't make sense to argue with them, because the game is not online, and now Zhong Ming says how to break his throat, these people will not change their views.

In the past, Taiwu E-books once faced such a dilemma. They used to create a one-time buyout with domestic publishers, and the price was only two million. As a result, even this offer was not accepted by any domestic distributors!

As a result, if at that time a publisher really bought out the distribution right of "Taigo Ekimae" at a price of 2 million, it would be a dream to wake up with a smile, because "Taigo Ekimao" on steam Sales reached the million level, but pure flow was 68 million.

However, no one publisher accepts this price!

I don't know if the publishers have any intestinal regrets every time they recall this incident.

Of course, are these publishers all short-sighted? Not dare to take any risks? Dare to buy a dream for two million dollars?

That's not what it says.

In the final analysis, publishers are still "commercials", and any actions they take must comprehensively consider input and output, and the risks involved. In fact, from the perspective of many publishers, the 2 million buyout proposed by "Taiwu Painting Volume" at the time did not make any money or even lost money.

After the 2 million buyout game, the marketing, approval, maintenance and other expenses must be considered, and the total investment may reach 3 million.

Considering the effects of game promotions and discounts, even if the original price is 70 yuan, the average shipping price may be 50 yuan or more. After all, games on many platforms are discounted, and they are sold at half price and half price. If tax is added, the income may be reduced.

In this way, a 3 million investment requires at least about 100,000 sales to recover the cost. It is just a waste of effort.

Is it difficult to sell 100,000? Of course, it is not difficult for some big games, but for an indie game developed by a little-known studio, it is really impossible to sell 100,000.

Because of a lot of excellent independent games, despite the rave reviews, the sales volume barely reached the threshold of 100,000.

What's more, in the eyes of these publishers, there are so many problems with "Taigo Painting Volume", which is extremely unfriendly to novices, and I am afraid that sales will continue to decrease. Besides, this is sold at the price of 70 yuan. In the eyes of publishers, the game quality of "Taigo Picture Book" is not worth 70 yuan at all.

In this way, 2 million buyouts of this game are really easy to lose money.

Of course, Zhong Ming knows the potential of "Taigo Painting Volume", so even if the publishers in this world are willing to buy out the distribution rights of 2 million, Zhong Ming will never sell.

Just kidding, 2 million is just two weeks of net income from games previously released by Weiguang Studio.

Therefore, Zhong Ming put forward more requirements, mainly in terms of quotas, as well as promotion.

I originally thought that there were already three successful games in Weiguang Studio. These channels would give me a little bit of face, but the results were very real.

Zhong Ming came next to Fu Xing'an: "Tell the art team over there, for the time being we don't need to prepare promotional materials for various platforms, and text materials such as game introductions don't need to be thanked."

"Ah? Okay. Is it going to be postponed?" Fu Xing'an was confused.

Zhong Ming shook his head: "No extension, but we are not cooperating with other channel dealers, this game, we publish it ourselves. When I look back, I go back to recruit people to help with approval and application version numbers. These approval materials are still prepared as usual."

Fu Xing'an completely threatened: "We ... send it by ourselves?"

Zhong Ming nodded: "Yes."

"Oh, good ..." Fu Xing'an continued to do his business.

As a world architect, he also prepares some game data. For example, the game needs to be submitted to ESRO for review, and game data needs to be prepared in a certain format. When working with channel dealers, they must prepare game screenshots according to the requirements of the channel dealer. Introduction and so on. These were originally made by Zhong Ming, but now they are all given to Fu Xing'an with all their brains.

As a result, Zhong Ming was told to play the game by himself, and Fu Xing'an was shocked.

Unheard of!

In fact, the so-called self-publishing game itself is not difficult. It is nothing more than being an official website, hanging the game up, players pay to purchase, activate the game and start playing after downloading, the game company earns money.

But the point is ... where do the players come from?

In fact, many game platforms are so strong not because they can be game platforms, nor because of technical reasons, but because they have players in their hands.

Take a game and hang it on the recommended spot, thousands of people can click in to play in an hour, and then it will generate revenue. In other words, if there are players in these channels, it is tantamount to a cash cow.

Make a game by yourself and hang up on the official website. How can you let players know about this game?

Even if a large company like Lightwing Interactive Entertainment has some users in its own hands, it is necessary to cooperate with other channel vendors, just to be able to expand the player group as much as possible, and it is impossible to completely leave the channel vendors alone.

As a result, where does the Twilight Studio come from, and you have to make the game yourself? ?

Fu Xing'an didn't quite understand this fairy operation, but it is good to be able to prepare less promotional materials ...

As for how to publicize, it depends on Zhong Ming's ability.

...

The game development is progressing smoothly, but many people in the studio are unavoidably worried about the launch.

Zhong Ming did not deliberately conceal the release, so soon, everyone will know that the game "Taigo Painting Volume" is not to be found by other channel dealers, Weiguang Studio.

Many people instantly smell a very unreliable taste ...

However, seeing Zhong Ming so calm, everyone was not too panicked.

In addition, many people, including Fu Xing'an, also know that it is not that the game "Taiwu Epic" is too bad to find a channel dealer. It can be found, but Zhong Ming's ambition is even greater.

In this way, even if the promotion can't be promoted by that time, the game will not be yellow. At most, it will go back to the channel dealer to sign a share agreement.

As for Zhong Ming himself, he has been playing "Taigo Painting Volume" which has been completed in general, and is still writing some documents. No one knows what it is.

...

After returning home from work, Zhong Ming had dinner, opened the bracelet and glanced, Zhao Huan was online.

"How about the game I sent you? How many sword mounds have you played?" Zhong Ming asked.

Zhao Biao quickly replied: "I just wanted to vomit. What a ghost in this game is so hard! I have played so much with so much information, and now I haven't even hit the first sword grave ... Let me see a guide! "

Zhong Ming: "What kind of strategy do you want to do? You can explore it by yourself first. If you don't understand, you can ask me. I always want to eat ready-made food, how can I get fire without thinking?"

Zhao Shining came over with a "covered face" expression: "I think I may not be able to fire anymore. As for my IQ, I can't understand the game ... but I really want to say that this game is really difficult ..."

"Do n’t you always say that you are smart? Now is the time to prove it. After you understand it, after three sword graves, I will give you a small gift." Zhong Ming said.

Zhao Shining: "Really? Well, I continue to go to the liver ... But I really want to say that this game is the most fun to catch ..."

Closing the chat window, Zhong Ming contacted several other people one by one and asked them about their play.

Previously, including Tang Ying, Zhong Ming found several well-known stand-alone game anchors and video UP hosts, and sent them a test version of "Taiwu Painting Volume".

They did n’t stop up and did n’t ask them to go publicize and introduce them, just let them fumble and play for themselves.

Certainly some will be dismissed, but most people will definitely be able to play in it.

All the anchors and UP anchors of this type are also racking their brains to find materials. Sometimes a fun and good program effect is not available. When encountering such a game, they spontaneously Will go public.

Each of these people encountered some problems, and Zhong Ming answered them one by one.

Although Zhong Ming has made some magical changes to the game, the difficulty of getting started has been reduced a lot, but after all, this game has too much content, and many of the gameplay methods are completely different from existing games on the market. These have to be learned, so also It is inevitable that it will jam.

However, stuck problems are generally easier to answer. Zhong Ming casually mentioned a few words, and they passed.

There are several people who have become extremely interested in "Taiwu Painting Volume", and they keep asking various questions, obviously they are very happy.

There is also a host, who sent a message to Zhong Ming at 3 o'clock in the evening to ask a question. It was probably the time when the liver game liver ...

It was precisely because Zhong Ming knew that these anchors could be brought to him for promotion, so he dared to say "push it yourself".

Zhong Ming knows that "Taiwu Painting Volume" is an explosive game. If the sales volume is really millions, then if you want to distribute the money to various channel vendors, you have to have 30 to 40 million.

Originally, Zhong Ming felt that the share was slightly higher, which would not be too lossy, but I did not expect that all of these channel vendors would not agree.

In this case, simply push yourself, even if there are fewer players, the money will not necessarily be less, but it may be more.

After all, without the big head of channel separation, every sales of UU reading books www.uukanshu.com can really fall into its own pocket.

As for why only the "Taigo Painting Volume" has such high treatment?

Because this game is different from the previous three games, it has enough stamina!

The "Working Dog Survival Manual" at the beginning is indeed very strong, but I have to admit that the fun of this game for two weeks has seriously declined, and can form a topic effect for a period of time, but the heat will inevitably decline.

"The Lazy Way" is almost the same as "Ink Clouds and Smoke", both of which are eye-catching.

Therefore, these games share money with the channel vendor, Zhong Ming can be considered acceptable, but if "Taiwu Painting Volume" is really distributed to the channel vendor 30 to 40 million, then Zhong Ming can vomit blood.

So, let's just push this game by yourself.

As for whether it can be pushed up, it depends on how much the broadcasters and UP hosts can produce the program effect. Restart the gaming era