Restart the Gaming Era

On Saturday, after Zhongming slept, she came to work overtime.

学 The development of "Learning from the Boundless Sea" is progressing smoothly, because the game itself has no technical content, and Zhong Ming's previous "Brain King" is just a WeChat applet. It is not complicated to do, the key is promotion.

As a popular mini-game, of course, "Brain King" is popular because it has some unique characteristics that can trigger the active dissemination of players, but we can't ignore the outlet of WeChat Mini Program.

In just half a month, the WeChat index of "King of the Brain" has soared from 640,000 to 23 million, mainly because it can be directly shared and used in WeChat as a WeChat mini-program. Naturally, it has nearly 1 billion potential user.

However, Zhong Ming's "Learning the World Without Borders" does not have such good conditions.

Of course, this world also has a very popular chat software called Linking, and will also provide the corresponding SDK for free for everyone to use.

The so-called SDK is a software development kit. As long as the game is connected to the Linking SDK, players can log in to the game directly with their Linking account, and at the same time, they can share the content of the game to Linking and share with other friends.

But this is still very different from the nature of WeChat Mini Program, because WeChat Mini Program is not only an interface, it can also be regarded as a powerful recommendation. Especially when there are few applets in the early days, many people will scroll through the list of applets when they are bored, and find the applets that they are more interested in, and "The King of Brains" will be found naturally and naturally have a high exposure. degree.

But "Learning the Limitless World" can be different, and Linking will not give any kind of recommendation for "Learning the Limitless World". This game can indeed be spread with the help of chat software, but it is absolutely impossible to rely on Linking's SDK to explode. If you want to succeed by holding your thigh.

That's why Zhong Ming was so eager to find Mr. Lu to publicize funds. After all, a clever woman can't cook without rice.

The key question now is how to spend the money.

Flowers are definitely going to be spent, and there is no need to leave a point. The so-called "publicity funds" means that they can only be used for publicity, but not for purchasing work supplies. It is even more impossible to save in your own pocket. of.

If it is a traditional game, there are still many means of publicity.

Some conventional methods are advertising, such as buying advertising space on various websites, buying advertising on video websites, buying recommended positions in the application market, or a little bit more, you can wrap the subway wagons and post advertisements. Anyway, you can have money if you want. toss.

There is no money and no money. Smaller companies may change the content of the game slightly. At the same time, many different game titles and several different sets of promotional pictures are uploaded to the game market. Search, search out three games, the results clicked in and looked at the same one.

Or just do some psoriatic advertisements that are completely inconsistent with the text, like what is fun about Nanyue, and the young man raises 鲲, this is the case.

Or more rude is to buy directly, you can directly go to some channels to discuss the purchase. As long as this channel leads me to a player, they will pay directly based on the head. The specific price may be a few, or a dozen. Anyway, it depends on the market and the quality of the player.

Of course, if the game itself can be on the various lists in the application market, then it is even better, naturally with its own traffic.

Those moneyless methods, like what to change the skin, the amount of purchase, Zhong Ming will not consider it, it is not applicable at all. Moreover, the taste of players in this world is much higher than that of Zhong Ming's previous life. The space to play this way is very small, and the money invested is likely to fumble.

In fact, these gameplays are only used by some very inaccessible small companies in this world, and they are all luck, and they are all accidental events.

And Zhong Ming is facing the biggest problem is that "Learning the World" is not a regular game. The regular game profit comes from player recharge, and the input and output ratio can be easily calculated.

For a simple example, for example, there is a regular game that does not cost a penny, and some that have spent thousands in total. On average, the per capita recharge may be around five or six dollars, so as long as the cost of buying a player is less than 5 For a few dollars, it can be roughly calculated that this is a purely profitable business, so you can buy it with confidence.

So this is why many projects attach great importance to the in-game data, because this data is positive, which means that the more you invest, the more you earn, and conversely, the more you invest, the more you lose.

But the profit model of "Learning the World" is not counting on players to recharge, at least this is not the main way to make money. Zhong Ming's idea is to sell naming rights or cooperate with other websites, so this game can't actually be considered with that conventional thinking. .

Of course, there are other ways, such as working with some well-known bloggers, video UP hosts, and anchors? However, the influence of this method is also very limited, and the conversion rate is relatively worrying. It may not be effective.

钟 For Zhong Ming, the kind of promotion that is small and noisy is definitely not good, and the promotion method that is too risky and unsure is not good.

I must try my best to ensure that "Learning the Boundless Sea" can ignite and become a hot topic, or at least in a specific group of people.

Then the problem comes, the funding is only 3 million ...

You don't need to talk about the hot first-line stars in the world. For ordinary second-line stars who are relatively well-known in the Chinese community, the endorsement fee also basically needs five or six million, and it usually takes two years for the endorsement; the title of some variety shows The cost is tens of millions, and there are hundreds of millions ...

That ’s why Zhong Ming does n’t think it is more than 3 million. If it ’s conventional promotion methods, it ’s quite enough, but Zhong Ming has big ambitions. How can I make a big news ~ www.readwn.com ~ There are also several people in the project team I have come to work overtime, there are design, procedures, and the main artist is here, all working hard.

Others basically have their own work. Zhong Ming is not particularly busy. He is mainly here to answer other people's questions at any time. Now that others are OK, he has to browse the webpage and figure out how the publicity funds are flower.

"It is best to find some knowledge-based websites or self-media cooperation, so that the target users targeted are more accurate, such as real questions and answers."

It's also promotion, and the effect of advertising in different places is definitely not the same. If the users of real questions and answers can see the game "Learning the World Without Borders", they are more likely to click in. Conversely, if they advertise on websites with relatively low user age, the effect will definitely be Much worse.

Zhong Zhongming looked at the real question-and-answer advertising space, which is basically more subtle and requires bidding.

The way to place advertisements is to insert a simple advertisement on the main page rather than the eye position, which is similar to the advertisement form of Zhongming's previous WeChat circle of friends, which is not very obtrusive, but it can also be said that the effect is not very prominent. The price is paid per click and impression, such as 10 clicks or 5 yuan for 1000 impressions.

And there is another benefit on the bracelet version of the real question and answer, that is, you can jump to open the applet directly with a little advertisement, because the content of "Learning the World" is very small, the installation package can be ignored.

Zhong Ming thought about it, this can be used as a kind of publicity channel. After all, the users of real questions and answers are the same as the target group of "Learning the Boundless Sea". Those who are keen to use their leisure time to understand a little bit of fragmented knowledge .