Return To 1990

Chapter 1,281 Marketing Genius

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What Zhang Fengxia and Jiang Xiaoyan wanted was Lu Feng's attitude. Since he expressed this attitude, there would be no other problems.

The atmosphere in the living room had relaxed a lot, and Lu Feng was secretly thinking that Su Yourong had retained such a hand. It seemed that she was well prepared for the final farewell.

Only a thousand days to be a thief, how can there be a thousand days to guard against thieves, Lu Feng said, and it is right.

While chatting, Lu Feng asked about the situation in the investment department. Zhang Fengxia had gone to many liquor companies during this period. Her investment philosophy was conservative, her products had enough moats, and she could support the brand. Such a company will continue to make profits.

As for technology companies, she would never invest in them because the risks were too high.

"Which liquor are you going to vote for?" Lu Feng asked.

"Fenjiu! Fenjiu is booming now!" Zhang Fengxia had obviously gone to inspect it.

"It's better to invest in Moutai." Lu Feng said casually: "For this type of investment, you have to refer more to the experiences of developed countries. As long as you separate the previous paths of developed countries, which industries will develop fastest and when? Then vote for whatever.”

For turtles like Zhang Fengxia, who have lived abroad for many years, investing should not be too simple. They have enough funds and resources to make money in their sleep.

After chatting with Hua Sha for a long time, the business at home was currently in a stable state. Unknowingly, it was twelve o'clock in the evening. Lu Feng yawned and said: "You two ran over here without saying a word. Can't we talk on the phone? Or are you planning to beat me up if you are even slightly dissatisfied?"

"We are really ready to deal with you!" Zhang Fengxia raised her fist and said, "beat you!"

Jiang Xiaoyan sat aside and smiled without saying a word, and said, "Go to rest early. School starts the day after tomorrow, so I have to go back early."

"I'm going back too. The ribbon cutting is about to be held in the industrial park. The assembly lines will come in this month and production can start." Lu Feng looked very busy as he talked about his upcoming arrangements and had no time to talk to Su Yourong.

Zhang Fengxia and Jiang Xiaoyan lived in the same room. They had been together for a while. Lu Feng slept next to Duoduo's room. Not long after he fell asleep, Duoduo knocked on the door and walked in.

"What's wrong?" Lu Feng sat up and asked, "Can't you sleep?"

"Dad, there is something on my mind that I want to tell you." Duoduo walked to the bed and said.

"Ouch!" Lu Feng picked her up and put her next to the bed and said, "If you have anything to say, just say it. We are the eldest daughter. As the eldest daughter, we can't have anything on our mind. Whatever happens, we'll take care of it." ”

"That younger brother is pretty good. I want a younger brother!"

"Forehead............"

Lu Feng never expected that this child would actually want a younger brother, so he whispered: "Go and close the door."

Duoduo closed the door and said to Lu Feng: "Let that aunt come into our house, how lively it will be!"

"It's so lively. How can it not be lively with all the dancing? Why do you want a younger brother?" Lu Feng asked.

"I can play with him after I finish my homework. I am having so much fun playing with Miaomiao now. I am the emperor and she is the eunuch. They kneel there and kowtow to me every day." Duoduo said happily.

Lu Feng rubbed his face with his hands, a little speechless, and asked: "You are already in the third grade of junior high school, why are you still so childish?"

"It's not naive, it's based on history. I am Wu Zetian and she is Shangguan Wan'er." Duoduo introduced the history of the Tang Dynasty to Lu Feng in a serious manner.

"Okay, okay, I want to have a younger brother. Dad, work hard. We don't need help from other aunts. You can focus on your studies and get into a good high school next year. It's better than anything else. Go to bed early!" Lu Feng! He patted her and said, "You're a big girl, don't be so childish!"

Jiang Xiaoyan and Zhang Fengxia were both unable to sleep while lying in bed. Lu Feng had such a big industry and was not an ordinary family. Even though he was young and didn't care now, he would definitely have a son when he got older. No matter who gave birth to him, his future status in this family would be It's definitely different.

Jiang Xiaoyan was secretly helpless. The fact that she was not born like this was a fatal problem. If she could adopt Duoduo, could she adopt another son?

Will the family property be distributed to the adopted son in the future?

Not to mention that Lu Feng and Zhang Fengxia would not agree to this matter, Jiang Xiaoyan herself would never agree.

The therapeutic thoughts that had been extinguished for many years have once again started to burn.

After a night of silence, the family of five returned to Shenzhen the next morning. Lu Feng rushed to the industrial park shortly after returning. Most of the site was not hardened and was muddy. The factory building had been built, the assembly lines were being unloaded, and ten buildings had been built. , one is used as an office building, and the remaining nine are staff dormitories.

"Mr. Lu, there are currently only five factories, two warehouses, one canteen, and nine employee dormitories. This open space will be hardened this year and used as a leisure area for employees. It will later be able to accommodate 8,000 employees. The rest will be We can only rent out rooms.”

"The area in front is the second phase of the project, which is mainly for the follow-up factory construction. To the east is the factory area of ​​supporting enterprises!" the person in charge introduced.

"Go and take a look at the factory!" Lu Feng walked towards the factory.

A large area in front of the factory has been hardened and marked with road signs, and a row of crooked trees has been planted. Arriving at the warehouse, Lu Feng measured the width in front of the door with his eyes and asked, "Is it too narrow? Is the warehouse going to be?" It’s a bit narrow for trucks entering and exiting the site.”

"When we build another warehouse later, we need to keep the distance apart." Lu Feng walked inside and walked around. The basic conditions for moisture, rain, and fire protection were pretty good.

"What are these?" Lu Feng looked at a bunch of lines in the corner.

"These are reserved network cables, monitoring lines, electric wires, etc., because the construction drawings require the construction of a first-class warehouse. The warehouse will be connected to the Internet, and every entry and exit must be connected to the Internet, with full monitoring coverage!"

Lu Feng nodded, and then took a sightseeing bus to watch the employee training. They were all uniformed in uniform. Since there was not a large auditorium, the military training was held in an open space in the southeast corner.

"How long does it take for technical training to be completed?" Lu Feng asked the factory director.

"Currently, part of the technical training has been carried out. Because there is no on-the-job training, it is only theoretical training. We estimate it will take a week. Because the division of labor is very detailed, it will not be difficult to get started." The factory director said.

"It will be put into production in November and put into the hands of dealers in December. We will hold a press conference and advertise on CCTV. This year we will spend a lot of money on the Spring Festival Gala." Lu Feng said seriously: "The construction period There can be no delay.”

I inspected the factory for a week. Although it is relatively simple now, in the future it will be fully expanded and can accommodate more than 10,000 employees. Based on current market demand, the production capacity of more than 10,000 people will be enough to meet Giti's needs.

After coming out of the factory, he asked about the time for the ribbon-cutting tomorrow. Lu Feng then went straight to the headquarters of Giti Mobile in Shenzhen. Du Guoying rented a five-story office building here. For the past six months, all departments have been basically complete.

At three o'clock in the afternoon, everyone walked into the conference room and reported to Lu Feng on the design, sales, advertising, brand marketing, after-sales, investment promotion, etc. of Giti mobile phones.

"At the beginning of the year, didn't you tell me that you were going to attend the Spring Festival Gala?" Lu Feng asked Du Guoying, "How was it?"

"The price is a bit expensive!" Du Guoying sighed: "The price has increased again this year. At the best time, the price per second is as high as one million. I think it is not very cost-effective, and I am thinking of another time period as an alternative."

"Which time period?" Lu Feng asked.

"After the news broadcast ends at 7:30, the weather forecast is followed by advertising time. This time is also very expensive, and they are all sold in packages. Before the news broadcast, there are many cartoons in the time period from 5:30 to 6 o'clock. The children are already in front of the TV, and at this time, parents will not compete with their children for the TV."

"We can definitely get it within 20 million for ten minutes, and make a ten-minute mobile phone science advertisement to let people understand what a mobile phone is, what brands there are, and the history of these brands."

Du Guoying's face showed a smile.

Lu Feng thought for a moment, laughed, and said to Du Guoying: "Your idea of ​​mobile phone science popularization is definitely the most creative advertisement I have heard in these years."

"We used popular science electronic products as the reason for the application. In addition, we are an advanced electronics company in the country, and the price can definitely reach around 10 million. We will do 16 episodes of the program, from the 29th of the New Year to the 15th of the first lunar month. !" Du Guoying said with a smile on his face: "The vast majority of Chinese people have no concept of mobile phones at the moment. We will first use this program to implant the concept of Giti mobile phones into everyone's hearts."

"You are definitely No. 1 in the country when it comes to implanting concepts. This money has been approved!" Lu Feng happily approved.

"In terms of dealers, we have found a few that are deeply involved in various provinces, because they have represented Jiaxun mobile phones before, and these channels are available, but my suggestion is to use self-operated stores in big cities to ensure According to the brand’s tone, after-sales branches are established in various provinces.”

"Companies such as Motorola, Nokia, and Ericsson basically have no after-sales service in China. If we want to break through, we must make a fuss about after-sales service. After all, we are new brands. My idea is to use 'buy with confidence' as the main promotion point and focus on solving problems." Consumers are afraid of buying defective products, repairs, etc." Du Guoying thought for a while and said: "How about a three-month guarantee?"

"Either don't do it, or make a huge part of it. If the technology allows, it will be guaranteed for one year. As long as it is not damaged by man, it will be repaired for free within one year. This matter needs to be communicated with Liucheng and get test data from the R\u0026D side. , as long as the cost is not too high, we will do it!”

Lu Feng knew that the most damaged parts of current mobile phones were the buttons, cables, and batteries, especially the display cables. It would cost a lot of money to replace one.

Throughout the afternoon, Lu Feng was quite excited. Du Guoying put forward many marketing ideas that made Lu Feng's eyes light up.

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