Return To 1990

Latest website:

No one knows how Mr. Zhang became the richest man in the city. Anyway, in this prefecture-level city with a population of 2.8 million, young people basically know Mr. Zhang’s existence. He owns the largest vegetable distribution center in the city. The large shopping mall in the center belongs to him, plus a large building materials shopping mall.

Some people say that his father's generation carried a gun, and some say that he recognized a godfather and became rich overnight. But one thing everyone is sure of is that Mr. Zhang was very rich in the 1990s. For people in this era, For young people, trying to figure out what happened in the 1990s is like a fantasy.

In recent years, Mr. Zhang's life seems to have not been so smooth. The shopping mall has been sold, and the building materials city has also been sold. Some people say that his good luck is over, while others say that people like him should not be rich.

There are many people in this city who have a good relationship with Mr. Zhang. Their evaluation of Mr. Zhang is that he is just lucky and extremely good.

People with whom we have a good relationship usually call him Lao Zhang, and those who have a particularly good relationship with him usually call him Datou.

Datou grew from a vegetable market back then. In 2006, I saved some money, just in time for the renovation and upgrading of the old urban area in the city center. The original hypermarket was to be demolished in the hope of building a modern supermarket.

Over the years of collecting rent in the vegetable market, Datou has been particularly fond of collecting rent. This is a very profitable and risk-free thing. Coupled with the rapid economic development in recent years, the original small vegetable market has expanded six to seven times. Not only It is the city’s fruit and vegetable distribution center and also radiates to several surrounding cities.

One of the big reasons why the vegetable market can be so big is that Datou has a simple and honest personality and doesn't like to take advantage of others. Over time, all kinds of vendors, big and small, have gathered here.

The supermarket in the city center was a big business. Da Tou inspected it several times. He was afraid that some of the leaders' relatives would take a fancy to it. He also inquired a lot in private. He heard that no one was involved, so he took it with confidence. .

This job is not a big deal. The funds must be allocated at one time. At the same time, the construction unit must be designated. It is stipulated that it must not exceed five floors, and the basement also has civil air defense requirements.

To put it simply, you have to give enough money to build a shopping mall at once, and you don’t know whether you can make money later. That is, if you are simple and honest, don’t understand the mess, and work with a simple mentality, then you can work for me for a day. If I work, I will give them a day’s wages.

If it were Lu Feng's place, he would never do it!

After the mall opened, it was full of tenants. Someone also told him that by dividing the mall into grids, he could not only recoup the cost but also make a lot of money by selling them. The boss rejected this proposal because the business was not necessarily stable. If tomorrow goes bad, won't people lose money?

Adhering to this concept, the explosion of shopping malls has continued for more than ten years.

Around 2013, real estate continued to rise, and the building materials industry was also developing at a spurt. When I attended some dinner parties in this city, some people said that the local area was lagging behind, and it was too troublesome to buy furniture, decoration materials, etc. Most big cities have one-stop shopping.

Some people suggested that the city government make a plan so that all those selling building materials would gather together to form a centralized industry. Others suggested setting up a supermarket and allowing all these small businesses to move in.

These words made Datou's mind active. If he could collect rent, then this matter could be solved. After inspecting the whole city, he started to invest, and after understanding it, he chose to join Red Star Macalline. , officially opened in 2014.

It was also this year that Datou became the richest man in the city with a net worth of 3 billion, standing at the pinnacle of his life. Many people in the city persuaded him to go into real estate, and even several leading real estate companies in the country resigned. People at the vice president level have come to see him.

It's a pity that Datou is too conservative. His conservativeness makes his son feel angry, and he feels quite frustrated that he is angry at him and admires his good luck.

Datou has two children. The eldest son was born in 1993. He got married in the beginning of spring in 1993 and gave birth to a son in the winter solstice, so he named the eldest son Dongzhi. In 1998, he gave birth to a little girl, but there were no more children due to family planning.

Zhang Dongzhi studied well, and his score in the college entrance examination reached the first-tier level. Datou thought about going to a university in China. It was a mess, and there were not many people outside. However, 2011 was the time when studying abroad was popular, and there were many families around him. They all let the children out.

In addition, Lu Feng came back to pay homage to his ancestors during the Qingming Festival this year, and it was mentioned that Duoduo was at Harvard, so Datou agreed that he should go out. He chose among many universities and finally chose the University of Melbourne.

Zhang Dongzhi, who went abroad, saw a different world. Because of the circle, globalization and international perspective were the norm. I used to think that his father's business was big, but now I realized that he was just a local rich man, doing all kinds of things. The safest business is to collect rent on the ground.

During this period, Zhang Dongzhi also met Lu Feng. Lu Feng gave him a few words of encouragement and gave him a $100,000 red envelope for the meeting.

In 2015, Zhang Dongzhi graduated with a bachelor's degree. He did not plan to continue his graduate studies, but planned to go home and start a business. Before he came back, he had communicated with Datou on the phone. Zhang Dongzhi looked down upon Datou's business model. According to In his words, his father was engaged in Qing Dynasty business.

He also compared Datou and Lu Feng. They were both born in the 1990s. The gap between the two sides was really huge.

With this belief and sense of superiority, the first thing Zhang Dongzhi did when he returned to China was to empty out his family's funds and go to the capital with 70 million. He focused on the food delivery market. Currently, Meituan, Ele.me and Baidu Waimai are at war with each other, but there are still many niche software participating.

Now there are only two ideas for building a food delivery platform, either to attract more users and finally sell to these three companies at a high price, or to attract more investment to become the fourth company.

What Zhang Dongzhi wants to do is to become the fourth company. The software will be launched in half a year and will be opened in several big cities. Various subsidies, rider recruitment, and merchants will be settled. There will be discounts in all aspects, coupled with advertising bombardment and local promotion. By October alone, the 70 million had been almost burned.

He couldn't imagine how fierce the food delivery platform market is now. The fierce battle between big platforms and the daily capital consumption start from tens of millions.

Zhang Dongzhi felt that he would not be able to last until the end of the year if he continued like this. He immediately looked for investors and wanted to raise the first round of financing. Then he called his father and asked him to raise some more funds. On the phone, Zhang Dongzhi talked about the current food delivery platform. The fierce battle situation, but he is very sure that as long as he survives this period, the future will be very good.

After all these years, Datou is already fifty years old, but he still believes in the truth that money will disappear wherever it comes from.

Datou doesn't want to give this money. He doesn't know much about money-burning wars, financial leverage, and Internet thinking. But Datou is afraid that his son will complain that he doesn't support him. According to Datou, he has too much money and he doesn't understand it at all. So much money is needed.

Because the business of the building materials mall was average and the annual rent collection was lower than expected, Datou sold the two-story building materials mall, sold and borrowed it, and got 300 million, which he gave to Zhang Dongzhi.

After getting the funds, Zhang Dongzhi made rapid progress. In the first half of 2016, he achieved outstanding results in many cities, and the number of users exceeded three million. Officially, because of his achievements, he entered the eyes of the top three companies. The strangulation officially began.

In 2016, food delivery platforms entered a stage of fierce competition. It was not uncommon to order a table of food for one dollar. In just one month, Zhang Dongzhi couldn't bear it anymore. He wanted to call his father, but he didn't know. How long will it take to burn money?

If these three parties are jealous, even if they fill up Datou's entire wealth, it may not be enough to fill the gap between his teeth. In desperation, Zhang Dongzhi thought of Lu Feng.

Contacted Lu Feng through Datou, hoping to invest some money. Lu Feng agreed and sent a team there. After research, a report was produced. Lu Feng and Zhang Fengxia felt helpless after reading it. His customer acquisition cost It is too high, and the product is too simple, and users stay for too long. Apart from being cheap, there is no bright spot for users to stay.

This is not a platform at all, more like a place to collect wool.

In the end, Lu Feng invested 30 million and gave him a suggestion to sell the company as soon as possible while there were still many active users.

During the Mid-Autumn Festival of 2016, Zhang Dongzhi couldn't resist anymore, and finally sold the company to Baidu Waimai for a price of 100 million, resulting in a net loss of more than 200 million.

Zhang Dongzhi, who failed to start his own business, was unwilling to give in. Just one year later, he targeted another Red Sea market, an online live broadcast platform. This time he did not take all the money from his family, but took 50 million from his family and raised 50 million yuan. Invest tens of millions to start a live broadcast platform.

In 2017, the prices of major anchors were rising. In order to quickly gain fame, many anchors were signed at high prices. The early stage operations were pretty good. As the funds bottomed out, capital was needed. Since the profitability of the tipping platform alone was weak, , after looking for a round of investments, the other parties were only willing to sign and bet.

They were required to go public within five years. If the listing was unsuccessful, all investment funds would be refunded and the interest on the funds would be compensated. Zhang Dongzhi had no choice but to sign. They thought it was not a big problem.

But just after receiving an investment of 600 million, the platform anchor gave him a late-night live broadcast, and he was interviewed for rectification on the same day.

After more than a year of fierce fighting, Zhang Dongzhi, who was originally full of confidence, no longer had much confidence. After the heat wave of the live broadcast subsided, only a group of sober people were left alone at the scene.

Datou could feel that something was not right with his son recently, so he asked his wife to call and ask around. She learned that there was a debt problem of 600 million, and Datou sold all the shopping malls and building materials malls in the city center.

After the funds were received, Datou rushed to the capital, had a good meal with his son, and drank some wine. With the help of the wine, Datou looked at his son and said: "Do you know why your dad can go all the way from the 1990s?" To this day? Do you know how many people have fallen from the sky in the thirty years from 1990 to now?"

"Why have I always been so stable? Because I am self-aware!"

"This card has 800 million. Don't mess around. I know that I am an ordinary person and you are an ordinary person too. I am just lucky. It's a pity that in your era, you will never have such good luck again." ”

After finishing speaking, Datou put the bank card in front of him and then returned to his home in the capital.

Latest website: