Return To 1990

Lu Feng clearly felt that everyone in the company was frightened by yesterday's battle, and many of them still didn't understand the law and felt that the factory was going to close down.

"Notify all the factories that employees are not allowed to spread rumors in private, and set up a team of lawyers for me to issue legal statements to the public. We are not afraid of being sued, but the jurisdiction of the case must be on our site." Lu Feng looked at the large number of people on the table. Pile of financial documents frowning.

"What's going on in the market? How fast is the drug or the food going?"

"We have submitted the relevant information to the relevant departments."

"Wahaha's original channel itself was smooth. This time, direct distribution is very simple, and this product has a good reputation. After our new product is launched, the sales volume is also good. Today, three products are launched, and the total sales volume should be 100. Thousands."

The manager of the marketing department said: "We recently communicated with Xiaoshan. The sampling inspection has been completed, and the product is no problem. The other party replied that it can be sold again within this month. I talked to the local agent today."

"Keep pushing forward, don't give up on those markets!" Lu Feng looked at everyone and thought for a while, "Forget it, let's go to the conference room and talk. All department managers and general managers will go to the conference room."

"I'll make arrangements." Gao Zhiwei turned around and said.

Zhang Fengxia walked in, sorted out the folders and said, "Is this a big deal?"

"small issue!"

"I think you'd better be careful."

"It's okay." Lu Feng stood up and took out a document from the drawer and said, "You also go to the conference room."

"Oh!"

Lu Feng went to the conference room ahead of time, and followed one by one managers and supervisors walked in, many of them were obviously not as good as before. There were forty or fifty people sitting in the conference room, and many of them were looking at others, and their spirits were not right.

"Be calm!" Lu Feng picked up the folder and slammed the table several times, shouting, "It's all like an eggplant beaten by Shuang, why? Come to me to play Lin Daiyu? I'll give you a minute. Time, I don’t want to do it, I think the factory is going to close down, I’m afraid it will implicate you, and now I’ll take my salary and leave.”

After Lu Feng finished speaking, he took out a cigarette from his trouser pocket and put it on the table, lit one and smoked it leisurely. For a while, the atmosphere in the conference room was a little depressed, and many people hurriedly sat up straight.

"No one? Let's talk about it. Now is a critical time. Business itself is another kind of war. Now the horn of the war has been sounded. I admit that there is a shortage of funds, 20 million or more, but this war If we don't win, we have nothing!"

"I read the news yesterday and heard some rumors, and some people started to panic. I told you that I started a business. Do you know what it means to start a business? It's just a real knife and a real gun to do it with them. Once you've settled down, you'll have a dick in two months, what are you going to do to fight it?"

"I won't tell you about products, marketing, marketing, relationships, and funds. I will tell you about courage today. I'm a major shareholder, so I don't panic. He shouted: "I saw you when I came in the morning, and I was so scared that I had diarrhea?"

The deputy director turned pale, and said very embarrassedly: "My wife said that I took the shares, and this factory is also mine. If something goes wrong, I will be arrested and put in jail."

"You are taking shares, not equity. If you want to go to jail, no one wants you."

"Don't be afraid, I will carry the sky when the sky falls. I think this is a good opportunity, a good opportunity to train the team. In management, you must not only have the ability, but the most important thing is to have the courage. What can you do?" Lu Feng said and looked at Gao Zhiwei and the manager of the personnel department, the meaning was obvious.

"It's going to be a tough battle next. The business war is all about money." Lu Feng looked at Manager Li and asked, "How much money do we have now?"

"Currently available funds are 14.76 million. This figure is before the end of April. Because there are three factories to start construction, the prepayment model is adopted. These three factories have paid 17 million in advance.

This money is deducted from the special fund, as well as the billing cycle for raw materials, water and electricity, and employee wages. "

"Can this 14 million be spent?" Lu Feng asked bluntly.

"No!" Manager Li was taken aback, the money was a lot of money, and he said anxiously: "Mr. Lu, the shortfall of 20 million is the second phase of the project, which is expected to explode in the spring of next year. If all the money is spent, this funding gap will be detonated in advance.”

"This money is used to maintain the daily operation of the seven factories. If it is spent, it must be withdrawn from the special fund. Once it is withdrawn, the advance payment for the first phase of the project will be enough, but there will be a problem with the final payment in autumn." Gao Zhiwei explained on the side.

Lu Feng took the information and looked at it. A total of four factories started construction this year, and nine next year. As for the daily expenses of the factories, there are other ways. Lu Feng needs 14 million.

"Show me the current income statement of canned beverages."

Manager Li hurriedly turned his head and beckoned to the chief financial officer, "Bring me the income statement."

Gao Zhiwei quietly paid attention to Lu Feng's expression, and had a bad feeling in his heart. Based on what he knew about Lu Feng, the fourteen million dollars might not be able to be saved.

After a while, he brought a few forms. Lu Feng looked at it for a while. The profit from the factory was very considerable. The cost of small cans was only 20 cents. The price still keeps the profit margin of small cans at 40%.

As for lactic acid bacteria, the profit margin has soared to 390%, of which the highest profit is mineral water, with a profit of 1,000%.

After a brief understanding of the financial status of the major factories, Lu Feng closed the folder and said, "In a week, the marketing will be officially launched, and I will burn the 14 million within three months. The marketing department will have a meeting later!"

Manager Li is a person who has seen the world, but now he feels that his eyes are dark. If his body is not tough, he is afraid that he will be drawn directly. Obviously, he does not intend to live for three months.

"Mr. Lu, if the money is moved, what will happen to the costs of the next seven factories? And if you want to fight a price war, it means that there is basically no income for three months."

"I will find a way to squeeze the gap out of loans from other factories."

"It's hard to talk about the next few places. Our team is stuck in Taiyuan. We originally got a sum of money from there, and when we planned, Taiyuan was also a big factory." Gao Zhiwei kept raising difficulties and wanted Lu Feng to give up. , this is simply suicide.

"I'm going to talk, I'll find a way to end the meeting." After Lu Feng finished speaking, he stood up and walked out of the conference room.

Wahaha has been suing Jiamei Food for infringement in major provinces, demanding that products be taken off the shelves. The newspapers outside have covered the sky with reports, and saliva has been flying between the two companies.

There was already a lot of noise in the conference room. Zong looked at the folder in his hand and looked at everyone present. They had already collected all the information about Jiamei Food that they could collect.

At present, funding is the weakness of Jiamei Foods. Whether or not to fight a price war is the focus of debate among the people present. Some people say that it must be fought, and that they have to sue for compensation.

Some people say that there is no need to get into a money-burning war with Jiamei Food.

Some people say that if the court doesn't care, or if it is with the muddy mud, let's copy his products, the small canned food market will respond very well, and the mineral water is also very creative.

"Okay, be quiet." Mr. Zong knocked on the table, and the entire conference room was silent in an instant, and everyone's eyes were focused on him.

"The market price war must be fought. This is the only way to defeat Jiamei Food. Our goal is to defeat it and acquire it."

There was applause in the conference room, but at the beginning of this year, the acquisition of a factory from a state-owned enterprise had already spent 80 million in cash, and there was not much money on the books.

"How much can you spend?"

"It looks like two thousand forty-five. If there are more, we will be a little bit hurt."

Is the money enough?

Many people murmured to themselves, in their eyes, Jiamei Food's industry is too big, and the entire north is covered with his factories, but they don't know that these are debts.

"Then 25 million. From today, we will follow up all products of Jiamei Food, speed up the research and development process, and form a team of lawyers to sue the other party. We must put the case on our side for trial."

People in the business world felt an unprecedented murderous aura. Although the war of words between the two companies has subsided a lot in the past two days, some gossip has begun to spread everywhere.

Some small newspapers began to report everywhere that the price war between the two sides was imminent. It was rumored that Wahaha had prepared 50 million yuan, and the main battlefields were in Henan and Hebei.

And Jiamei Food has also prepared 30 to 40 million yuan. The target market is the Yangtze River Delta and the Pearl River Delta, and a crazy discount is about to be spilled.

Lu Feng held meetings for three consecutive days to adjust the market share of each province, and notified the major factories to cooperate in marketing.

"Mr. Lu, we got Wahaha's marketing plan. Starting today, we will give 30% of the profits to major agents and distributors. At the same time, we will take out the terminal price and exchange three bottles of all products for free. A bottle of product." The marketing manager said: "This is equivalent to repurchasing the bottle and processing it, so let's follow this."

Lu Feng smiled when he looked at him as if he had obtained a treasure. This old-fashioned method also made him so excited, and he planned to copy it and said, "My marketing plan has already been written, so I called 'Let's do it again. bottle'."