Return To 1990

Lu Feng could feel that Zhang Fengxia's ability to withstand pressure was not strong. After walking out of the bedroom a few minutes later, she was a little angry. Maybe she never thought that Lu Feng would be so out of touch with her.

It made her feel quite uncomfortable, so she sorted out the folders on the table and said, "I'll see how the conference room is prepared. Take a break and I'll send someone to call you later."

Not allowing Lu Feng to say more, Zhang Fengxia turned her head and left, Lu Feng sighed, sat down and thought to herself, after all, she was too young or easily emotional.

Ten minutes later, a little girl knocked on the door, her face was full of nervousness, she stuck her head in and said, "Chairman, the conference room is ready, President Zhang asked me to call you."

"In the future, open the door, walk in, don't open a crack to probe, you will act like a thief." Lu Feng walked over and opened the door.

Today's meeting was a bit sudden for many people, especially in the face of the chairman, who had heard a lot of Lu Feng's deeds, but had not yet had any specific exchanges.

Hundreds of people were present, and they were the core management of Jiafeng Electronic Technology at present, and the voices were a little noisy.

Zhang Fengxia was waiting not far away, holding a document in her hand, which contained the list of major management teams, as well as some basic conditions of the current factory.

"You don't need to read it, it's up to you to decide these things." Lu Feng glanced at it and handed it to Zhang Fengxia.

"Don't you have a speech?" Zhang Fengxia realized that Lu Feng was empty-handed.

"No, I've been thinking about everything from internal management to the market for more than half a year. I've been thinking about everything in my head. I'm thinking about everything." Lu Feng said and walked towards the front.

Zhang Fengxia stayed on the spot. In the past two or three months, she has been busy with her work. For such a large factory, she said that the things that need to be managed are huge and cumbersome. For the first time, she realized the huge gap between textbooks and reality.

However, this person said that he had already figured it out in his mind?

There were a few little girls in business attire standing at the door. When they saw Lu Feng approaching, one of them smiled and said, "Chairman and President, please."

Passing through a corridor is a huge conference room with a red carpet at the door, and you can see the scene inside through the door.

"Be quiet, Mr. Lu is here, come! Everyone stood up and applauded."

Before Lu Feng could reach the door, the applause inside was already thunderous.

Going into the rows of seats below, directly opposite is a small stage, fluttering on the red carpet, and above it is a speech platform with a bunch of flowers and a few microphones.

Raising his hand, Lu Feng took the topic off the stand and said, "Let's all sit down, let's all sit down, it's the first time we meet, it's very solemn, I don't like to be arrogant, and I don't care about applauding in the future. Now, Mr. Zhang hurry up and take your seat, it's already two o'clock, this will be a bit long, everyone bring pens and notebooks!"

There were a few people who didn't bring them, and they were hunched over the world. Lu Feng beckoned to a waiter, brought up a stool and sat down. It is estimated that this meeting will be held until six or seven o'clock in the evening, and it will fly to Shenzhen tomorrow.

"It's all right, Mr. Zhang has been dealing with you for so long, and many people are seeing me for the first time. Today I hold this meeting, just for one thing, Jiafeng Electronic Technology will be officially put into production, I want to say Internal management issues, I have read the rules and regulations, the overall is good, but there is still a shortcoming in terms of personnel flow, for all personnel, the personnel department conducts identity registration."

"Anyone who fights will be fired. There must be security guards in and out of the workshop, because someone will definitely bring something out of the assembly line. Not to mention anything else, the fuse of the TV is copper wire. Someone must steal this. If you catch it, you will be fired. Once it starts Running requires high standards, because I know that if I ask you for a hundred, you only do fifty, and if I ask for fifty, then nothing will be done.”

"For the personnel department and the finance department to ensure that people do things according to the rules, the most important thing is finance, and the accounts must be clear. We are exempt from tax for three years, but it is a tax return system. The Municipal Finance Bureau will check it at any time. If anyone If you want to go to the prison and have a look at the scenery, you can go there, I will tell you in advance that I have someone in the city, say hello and sentence them to two or three years more like a game."

"The system must be perfected. A person is registered in the personnel department, and then which department takes the person away, and then to the performance assessment, if the assessment fails to meet the standards, and then resigns from the personnel department, it is necessary to establish who signs and is responsible, and don't use ID cards to fool ghosts. , eat empty pay, increase assessment standards, raise salary standards, and at the same time the personnel department must reduce entropy!"

"What is entropy reduction? It means loss or elimination. I believe that there is one outstanding person among 100 people, so we have to eliminate 99 people in order to get an excellent manager. After the official production, we will make performance every month. Attainment rate, the last 10 percent will be laid off every three months.”

Although the people below have heard about some things, their faces changed when they heard such a high elimination rate.

"Internal management is not about hello, I am good, everyone, if you are good, I am not good. For the management of employees on the bottom line, it must be managed from many aspects such as safety, efficiency, theft, loss, etc., and you must think about the front when you do things. , for the management, to achieve efficient execution, and at the same time to be flexible to meet the standards.”

"Efficient internal management is for export, and I am personally responsible for the market. Sales channels have always been a big problem, and transportation in distant places is even more problematic. If you want to open up such a complex sales channel, it will not be five years, or even longer. It's impossible, so in order to facilitate transportation, we can get through the national sales network faster and adopt the method of assembly to transport!"

"We only produce the core of TV sets, and the remaining screens, casings, wires, and speakers are customized from the nearest manufacturer. The advantage is that it is convenient for transportation and will not cause excessive damage. The disadvantage is that there are many cooperative manufacturers, and the quality is not guaranteed. In order to ensure The quality must be approved by the main factory before it can be used.”

"An agent in each province can make an assessment map of the surrounding population, consumption power, age structure of the population, and the number of TV sets owned by every 100 people. The assembly is very simple. Yes, it can be efficiently distributed to surrounding counties, towns and villages!"

"In order to control the price of terminal sales, the agent has no pricing power. At the same time, after passing the data evaluation, the dealer will be assigned a task. After the task is completed, the main factory will give rebates. For those with high sales, they can give 100,000, 300,000, or even a Millions of rebates, but inefficient agents must be eliminated.”

"Also, after the product leaves the factory, it must be strictly monitored. There must be a receipt for delivery, and where to send it. The warehouse clerk over there must have a separate receipt. This is very important. What happened at Jiamei Food? At the end of the month? Chaku, there is a lack of 700,000 goods for no reason, so I called the police, checked for a long time, the driver who delivered the goods to the agent is a relative of the agent, and also knows someone in finance, tore up the list, and robbery!"

"So make good use of faxes, don't let the driver pull a truck of goods out. The total number of people guarding the truck is just a few hundred a month, and a truck with hundreds of thousands of dollars, let's do it for one ticket, even people. Cars and goods are all gone, maintain efficient communication, and let everyone in the management mechanism connect seamlessly!"

"There is also the advertising part, go deep into the countryside, hire some people, and paint the walls of towns and villages. The people are very happy, and the advertisements are painted, and there is no rain that cannot be washed away in three or five years. At the same time, TV advertisements must be prepared. , newspaper advertisement, I had a phone call with President Zhang at the beginning of the year, and she asked me, is our brand going to be called Jiafeng? I refused."

"Advertising marketing is an art, and the brand name itself is an advertisement. First of all, our brand positioning is the low-end market, and the low-end market must have a particularly high-level name. At that time, the advertising department was just established, and there were not many people. , hand me a few names, what a happy meeting TV, what a Hexi TV, what a beautiful TV, all rely on the wedding, one by one!"

"Think about it, you want this kind of TV when you get married, it's very cheap when you hear it, you have to understand the minds of those who buy cheap goods, you spend two or three thousand yuan to buy a TV set to marry a wife, and her family is gone. , I saw it and asked you, what brand is it, you said it was called "Happy Encounter", and it was a cheap domestic product when people heard it."

The scene burst into laughter.

"There is no light on the face, what we have to do is to let them spend two or three thousand yuan to buy a cheap, practical, big one, and it will make others think it is expensive, the simplest example, two girls twins, One is Erya and the other is Anzhu Labbei, which one are you looking for? It must be Western-style. According to the current popular saying, it is now the sheep farting in the sheepfold. This era is really Western-style!"

There was another burst of laughter.

"I hope the advertising department will remember one thing when doing marketing. When a product is born, it still doesn't know why it is serving a group. Then it is the fault of marketing. Without positioning, there is no need to exist. Marketing is not only It’s advertising, branding, and positioning a product, what it will bring to people, and if you don’t know what it will bring to people, then I advise you to leave this industry.”

"I've been thinking about this brand for a long time, and I've settled on it recently. It's called Wepuda. In advertising, I want to tell the folks that it's panda technology, and it also comes from Germany. For a TV factory with 50 years of history, of course, it can’t be said in official publicity, but it can be done in terms of terminal sales!”

High-speed text handwriting returns to the 1989 chapter list