Return To 1990

This morning, a news detonated public opinion in the small home appliance industry. Desheng Electric and Degen released a news at the same time. In the face of the current chaos in the small electric appliance industry, the quality level is uneven, which harms consumers. Hope Establish industry standards.

And these two companies are the ace companies of small appliances such as radios and tape players!

Changhong and Panda also released the same initiative today, but the industry standard of the initiative published in the newspapers is different. They hope to use their own technical standards as the threshold. The reason is that the industry is continuously developing, and the threshold is suddenly raised too high. It is easy to get stuck in a large number of enterprises.

It takes time to bring things right in the industry, and it also takes time for companies to accumulate technology.

Interestingly, Desheng and Degen use their own technology as the advocacy standard, with the goal of blocking other companies or grading electrical appliances in the industry. As long as they are certified by the state, once they are graded, they will not be able to shake their market share in a short period of time. on the position.

The two companies, Changhong and Panda, are trying to kill Jiafeng Electronics, which is about to enter the market.

For a while, the fire and brilliance of the small household appliance industry became strong, and everyone realized that this field would be the next battlefield for major manufacturers, especially when Jiafeng Electronics came in, it might be messed up. look.

The gossip has been flying around, Jiafeng Electronics' business department is busy, Liucheng's desk is also full of newspapers, and the phone has not stopped all morning.

When Lu Feng arrived at the downstairs of the company, he saw that no one greeted him, so he went upstairs alone. The front desk saw Lu Feng coming and hurriedly called Liu Cheng.

"No need, I'll go by myself!"

After Lu Feng finished speaking, he walked towards Liu Cheng's office, pushed open the office door, and saw five or six executives sitting across from the desk, Liu Cheng talking on the phone.

"So you mean that Desheng and Degen regard us as potential rivals? Our products haven't come out yet. Besides, as the domestic leader, are they afraid of us? The technology gap is huge!"

"Okay, thank you, I'll treat you to dinner when you have time."

After a few polite words, Liu Cheng hung up the phone. He raised his head and found Lu Feng coming. He hurriedly stood up and said, "Mr. Lu, when did you come?"

"It's been a few minutes, what's the matter?" Lu Feng asked, looking at everyone with a look of trouble.

"Look at the newspapers!" Liu Cheng handed Lu Feng the newspapers on the table, some of which were faxed.

After reading the newspaper, Lu Feng's face was not very good, it was really a broken house and it rained overnight!

"The country will not agree to this kind of initiative, but it can be seen that everyone is eager to try it. Are Desheng and Dejin the industry leaders?" Lu Feng put the newspaper on the table and asked, "I remember the market The Ministry gave me a survey report, the overall domestic radio market, their two companies accounted for as high as 45% of the market, and the market share of products such as tape players, stereos, and walkie-talkies is also very high."

"And there is a boss behind these two companies. The surname is Chen. I heard from some gossip that people have listed us as potential competitors, so this is the news in the newspaper." Liu Cheng was very worried.

The people present were a little panicked. If it is a foreign brand, such as Sony and Sharp, they are not afraid. The technology gap is huge, and the consumer group in the terminal market is obviously divided.

With the restraint of tariffs, it is obviously impossible for the other party to fight a price war.

However, these two companies rushed forward like wolves, which was really enough for Jiafeng Electronics. The most important thing is that everyone could see that Changhong and Panda seemed to be assisting.

This is equivalent to a world-class boxer staring at it before a child is born, and several national-level players eyeing it at the same time.

This paper proposal is likely to directly abort Jiafeng Electronics' small home appliance plan.

Seeing that everyone was in a low mood, Lu Feng smiled and said, "What are you panicking about? I'll do more work now and tell you the good news."

good news?

With a smile on Liu Cheng's face, he asked, "What good news?"

"The team that went to Hong Kong to seek financing,

Financing failed. "Lu Feng said calmly.

This is good news?

Everyone present felt dark in front of their eyes and almost fell to the ground. Liu Cheng held the table with his hands and took a deep breath and came over.

"Look, in comparison, it's not a big deal, right?" Lu Feng pointed at the newspaper with a grin.

It really doesn't matter, not to mention the small household appliance project, even Wipuda may be yellow, Liu Cheng can't understand, Lu Feng can still laugh at this time.

"Mr. Lu, are you kidding me?" Liu Cheng asked.

"No, I didn't intend to tell you, but when I see you encounter such a few things, it's like this, I just stimulate and stimulate you, you must be able to handle things, don't think that a stable life is the norm, my entrepreneurial style is like this , the company is on the verge of bankruptcy at any time, and this is the path chosen."

Lu Feng looked around and said, "Prepare the conference room for a meeting. Tomorrow I will fly to Xiangjiang to deal with it. Today, I mainly explain the reorganization of the R\u0026D company and the direction of product development."

"Okay!" Liu Cheng prepared to instruct the person next to him.

Lu Feng was still worried when he saw the faces of several executives. He was very familiar with this situation, and these people were probably already thinking about finding a new home after the new year.

"Let me say one more thing, each company has its own culture and spirit, some companies are united and hard-working, some companies are harmonious, and some companies are wolf-like competition. Our company has two words: life-threatening. , Mr. Liu pasted these two words for me in the company, and wrote a sentence at the door."

"Let life bloom once, make life worthwhile!"

Liu Cheng tasted these words and nodded in agreement.

In the conference room, everyone was seated, and Lu Feng said straight to the point: "The R\u0026D company's goal for next year is to expand and attract talents widely. You can choose suitable talents from the talent reserve center, or you can go overseas to poach talents, and you can also build overseas. research base."

"Cooperation in various fields. As long as people are willing to cooperate with us, we will cooperate, and we can also suffer a little loss. We buy some instruments and let them try it for free, but let our people go in and observe."

"There are no rules in technological competition. Use the means to use the means, and use different methods for each talent. My idea is that within three years, the technology field will rank among the first-class domestically produced."

"Mr. Lu, can we sell patent licenses? Now we are Panda Technology. In fact, companies like Sharp also license externally, but they are only some outdated technology patents." An executive suggested.

"It is normal to start slowly and buy other people's technology patents, and I do not reject this, but when using it, a red line must be drawn. The core technology and the company's internal R\u0026D should account for no less than 100%. Forty percent, other technical patents, no less than 20 percent."

"The red line is drawn so that the road of research and development will not go astray. Of course it is comfortable to use other people's products. You can design a casing and change a few jacks, and you can apply for a patent. I took a look at the company's patent this year. Most of them are concentrated in these.”

"The reorganization of the R\u0026D company is very simple. It will be changed to a business group unit, and special business groups will be established. For example, the radio business group, each business group is not less than two teams. Group, from screen technology, motherboard technology, material technology, digital information technology, etc."

"A large group of products is formed, each performing its own duties, but each product has no less than two teams to do it, and internal competition is carried out. If the two teams cannot compete internally, they can conduct market experiments, and our sales network will pave the way. It’s getting bigger and bigger, and whether the product is good or not, you’ll know when it’s on the market.”

"Don't tell me so many professional things, the market acceptance is not good, just not good!"

"Of course, there will be exceptions. Some forward-looking technology investments will be planned for long-term technology development." Lu Feng subconsciously wanted to touch the cigarette from his pocket, but suddenly remembered that Jiang Xiaoyan had confiscated his cigarettes.

"Everyone performs their own duties, you don't need to worry about money matters, and the market is not under your control. The company is out of money, it must be my responsibility, I can't get the money back, it's my incompetence, but I gave you money, you guys If I can't make something, I won't agree!"

The scene was silent, everyone lowered their heads and felt the pressure on their bodies. Liu Cheng sat on the side and did not speak. Even if he was given 100 million yuan, this kind of leap-forward development made him feel a lot of pressure.

However, after thinking about it again, the pressure on Lu Feng was even greater. After all, what he had to face was how to get money back from outside.

"The overall direction is in this direction. President Liu has come up with a feasible reorganization plan. I don't know much about the various departments of the R\u0026D company, so I won't intervene much." Lu Feng said to Liu Cheng: "And there is product development direction.”

"What the product needs is to solve people's convenience, don't do fancy research and development, don't need two steps if you can do it in one step, it's better to make it a 'fool' style, remember one sentence, high technology is to make people lazy , No matter how good the technology is, if it needs to make users worry about it, it is garbage!"

"According to this idea, let's simplify the three products yesterday, and simulate the daily use of the products. Don't the buttons of the tape machine feel small? Don't you feel awkward?"

"When I was at Jiamei Foods, I did my own research and development and made beverage cans. Any product made, first let everyone in the factory eat it for three days. It is not enough to not eat it. This is to find the shortcomings of the product, improve it, and design it. The gap between the ideal of the user and the reality of the user may be bigger than the sky and the earth, understand?"

Liu Cheng said from the side: "We have conducted a lot of tests, but they are all technical tests. I will send the tape players and radios in stock in a while, and I will be the first to use them!"

"Is there anything else?" Lu Feng asked.

"One thing, didn't you attend an e-Summit last year? This year, you sent an invitation. The organizer called you, but no one answered. You called me yesterday, and I hope you will be there. success."

Lu Feng sneered, the organizer was really interesting. Last year, he stood on the stage and scolded those people with blood. The dispute over technology, industry and trade or trade, industry and technology is still arguing.

As long as you go, the entire electronics industry has to go. The organizer's favorite thing is to do things. It is best for these entrepreneurs to brainstorm on the spot.

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