Return To 1990

In a dozen or so important provincial markets, this situation occurs to varying degrees in the concentrated electrical city area. In fact, large manufacturers are not afraid of such competition at all, and prices can be stabilized.

The first thing that could not be sustained was some small assembly workshops. They smashed their property into it. Seeing that the market wind was not going in the right direction, they wanted to sell the stop loss as soon as possible.

As long as one person starts doing this, it will have a knock-on effect, causing a market avalanche. As long as users hear that someone has bought the same product at a lower price, they will doubt the value of such a product.

In the afternoon, the situation was even worse. Several Golden Leopard counters were completely unsold. There were a lot of people who came to see them, but very few people bought. After switching to a few counters, the urge to buy in my heart was almost wiped out. Either buy a cheap one. Yes, or wait and see, it's a big deal after all.

Zhu Lidong noticed the changes in the market immediately, called several dealers, and the feedback made him panic.

After thinking about it, let's report to Lu Feng, the market situation and make him think it's over.

Lu Feng made himself a cup of tea. This afternoon was considered a half-day vacation. There was a VCD in the office, and the Cantonese version of "Mr. Zombie" was playing. Although the film was shot in 1985, people still enjoyed it.

Zhang Fengxia was also sitting on the sofa and watching, Feng Zhiyao sat by the window and watched intently.

The phone on the desk rang, and Zhang Fengxia was so frightened that she turned her head and asked, "Who is it? It scared me to death."

Lu Feng picked up the phone and asked, "Who is it?"

"Mr. Lu, it's me. The market fluctuates greatly. Some time ago, I noticed the increase in piracy. Today, it broke out completely. The dealers reported that the price of many products was very low, which caused our sales to plummet!" Zhu Lidong said eagerly.

"Oh, I see!" Lu Feng asked, "Is there anything else? I'm watching the movie."

"Mr. Lu, I can feel that the competition in this market is very fierce. Should we step back? Many dealers called me and asked us to crack down on piracy, otherwise they would not be able to sell."

"Piracy can't be cured, don't lower the price, sell as little as you can, and it will be fine after a while." Lu Feng's voice showed nonchalance, and said, "Don't rush to get angry, it's useless, calm down. , the factory has already cut production, don't be afraid!"

Zhu Lidong noticed Lu Feng's indifference. If he thinks there is no problem, then there is no problem. After briefly explaining the situation, he hung up the phone.

Then call the dealer and tell the other party directly, Mr. Lu said not to lower the price,

Don't panic, be afraid of a ball!

Since the last incident, the dealer's trust in Zhu Lidong has not been so good, on the contrary, they have a lot of trust in Lu Feng, which is also regarded as Lu Feng's unintentional reduction of Zhu Lidong's authority in the marketing department.

With the sky getting dark, today is the first time that the Golden Leopard has not been sold out since it was launched. This state makes many people feel uneasy, but some people still have illusions, thinking that tomorrow will be fine, tomorrow is the weekend, there are more Many people who plan to buy VCDs will spare time.

The next day, panic began to appear in the market, led by young entrepreneurs, he no longer dared to buy goods. He originally thought that he would be able to sell 100 machines within two or three days, but none of them were sold yesterday.

Some manufacturers who couldn't bear it began to cut prices, and major manufacturers were still producing frantically. Even big manufacturers such as Mr. Zheng and Li Quanliang felt that there was too much stock in the market and were ready to stop production at any time.

There are too many products spilling over, and the market cannot digest them. The accumulation in the warehouse will depress a lot of cash flow. The big manufacturers already feel that something is wrong, but the small and medium manufacturers have not yet felt the crisis.

And there are more people who have come into the industry with hindsight. They are smuggled out of the factory and wholesaled to the outside world. The motherboards that have emerged from various channels are frantically flowing into some small workshops, and they are in the hands of the masters.

These people believe that the current VCD outlet is just like the smuggled TV sets of the year, which will only make crazy profits and will always have a market.

This force drives the market forward, and no matter how hard the brakes of Dachang are, they will not stop.

The news of the plummeting sales of Golden Leopard VCDs quickly attracted attention from various media, and another day of writing began. The middle-aged man in the newspaper looked at the headline and sighed, and said to the young man next to him: "Look, it was still yesterday. Standing on the altar."

The young man glanced at it and burst out laughing. The title was: Golden Leopard VCD sales plummeted, Lu Feng fell to the altar.

The scene was full of laughter, and everyone sighed that the newspaper office was still working steadily. Such people have ups and downs. They fly into the sky today, fall down tomorrow, and fall into pieces.

In the dark of night, the dinner party was still lively, but many people began to hesitate. People who decided to invest in VCD a few days ago are afraid to go in now.

"I heard that Jin Bao is not in production? Mr. Liang, didn't you say that you and Lu Zong are good brothers? Give me a call and ask."

"That's right, you kept saying to call Mr. Lu here. It's been a few days, and he hasn't come yet?"

"You can't say buy your materials, and then the market won't be able to sell them."

With an embarrassed look on his face, Liang Ligao hurriedly picked up his wine glass and said, "Everyone, be quiet, there are too many people doing VCDs now, and the market will eliminate some junk products, and then it's fine. Our PCB boards are my good brother's supplier. There is absolutely no problem with the quality, let me tell you, the price has risen sharply these days."

"I think the price will drop after a period of time. Buy a batch and go back to stock it. When the VCD market is available, it will definitely make a lot of money. This product is driven by the future, you know."

The mood at the scene was a little unstable, but everyone still chose to believe it.

Liang Ligao didn't take a photo with Lu Feng, but because of Lu Feng's fame, he made a lot of money.

Early the next morning, Jiafeng Electronics published a letter of announcement in several newspapers and media, demanding that companies that have infringed on the patent right immediately stop the infringement and will take further legal procedures.

In the morning, the team of lawyers brought all nineteen manufacturers including Golden Leopard, Quan Leopard, Real Golden Leopard and Ganbao to the court, demanding to stop the infringement, and proposed different compensation amounts for different manufacturers, with a total claim amount of 160 million. Ten million.

As soon as the news came out, various media called Jiafeng Electronics and wanted to interview. Zhu Lidong and Zhang Fengxia were interviewed in two places respectively, saying that piracy had seriously damaged the interests of the company, and they would sue to the end, trust the law!

At the same time, he hinted in the interview that behind these manufacturers is not the support of small enterprises, but the malicious competition of some large companies. A dark commercial battle has formed a storm in the reporter's mind.

Today, the army of pirates has completely attacked, and the price of Golden Leopard VCD remains unchanged. The data returned by the dealer shows that the sales volume has plummeted by 80%. Only more than 5,000 units were sold yesterday, and it is still falling!

When Mr. Zheng came to the company in the morning, he was so excited like a child that he almost jumped up and down. After reading the newspaper, he was happy to drink porridge. After so many years, it was finally his turn.

"Call Mr. Lu to comfort him!" Mr. Zheng picked up the phone with a smile on his face and called Lu Feng: "Hello, Mr. Lu?"

"It's me, what's wrong?" Lu Feng asked.

"Me, your brother!" Mr. Zheng sighed and comforted: "I also read the newspaper, and domestic piracy is really strong now, but in business, there are profits and losses. I'm also sorry for you, what's the difficulty with my brother? Say."

"Okay, why did you remember to call me?" Lu Feng asked very plainly.

"Don't be sad, if you fall down and get up, it's really hateful to piracy, but there's really nothing you can do. Even if you go to sue, it's useless. Now the law can't handle this. It doesn't hurt. ,right?"

"Those people are more than just things? They're not as good as pigs and dogs, Mr. Zheng, are you saying I'm scolding right?" Lu Feng asked.

"Yes, you're right!"

"Those people should go out and get hit by a car, choked to death, wife derailed, train derailed, alien meteorites fall on the earth, and they should be killed first." Lu Feng scolded viciously.

Mr. Zheng couldn't stand being scolded. He took a deep breath and said, "Mr. Lu, it's hard for everyone, there's no need to scold you so hard, I can understand you, can you stand it now? I can't stand talking to my brother, I have something to do. Just say hello."

Lu Feng slammed his mouth and said tentatively, "The money is almost burned out, I really can't bear it anymore. In this situation, financing is impossible, worry!"

"If you don't do this, I will help you. If you can't bear it, you will file for bankruptcy and reorganization. I will enter the market with the funds. The key is to let Jiafeng Electronics survive. This is your hard work. Ah!" Mr. Zheng said regretfully.

Lu Feng was delighted to hear this, so he couldn't bear it anymore?

"Okay, you are really my good brother. You should look at your character when it's critical. Even if someone else bids more, I'll hold you tight first." Lu Feng said.

"Being a brother should be."

"Then I'll hang up. Lastly, I'm going to say, producing pirated products!" Lu Feng hung up the phone after he finished speaking.

Mr. Zheng froze on the spot listening to the blind tone on the phone, slammed the phone on the table, and shouted, "Go to Nima, what arrogance, you won't even be qualified to talk to me after a while!"

The two sides went crazy in the market, the media, and the court. Both sides resisted very hard. He Jiale couldn’t take it anymore. When Jiafeng Electronics collapsed, half of his industrial park was destroyed, and nearly two employees were involved. million people.

He couldn't bear this loss, so after thinking about it, he called Lu Feng to ask if he could stop, and the two sides could mediate and make concessions to each other.

Now the court is facing Jiafeng Electronics' lawsuit, which is also a headache. Many defendants have local jurisdiction. Some factories have just been established recently, which has also brought a number of jobs.

Reconciliation, for He Jiale, can maximize the benefits.

"Hello? What about Lu Feng?" He Jiale asked, "Where are you now? If you are here, would you like to have dinner together at night?"

"I'm in Suzhou, what's wrong?" Lu Feng asked.

"It's just going to the court to sue the piracy. Can we mediate it privately? There are many companies involved. We value peace and make money from peace. Do you think it can be done like this?"

Of course Lu Feng knew what He Jiale was thinking, and said thoughtfully, "They want my life!"