Return To 1990

On the way to the conference room, passing the elevator, I happened to meet Du Guoying, holding his documents in his hand, seeing Lu Feng with a happy face, he hurriedly trotted over and said, "Hello, Boss Lu. I have everything ready."

Lu Feng picked it up, flipped through it and said, "Let's go to the conference room together."

This is a large conference room. Lu Feng casually pulled over a stool and sat down. He said, "Bring an ashtray here."

Du Guoying looked around and didn't know where the ashtray was.

"In the locker over there."

The door was opened, and Zhu Lidong walked in with two folders. He saw Du Guoying smiled and sat down without speaking. After a while, Liu Cheng walked in and helped Du Guoying find the ashtray. The three finally took their seats.

"Let's talk about Du Guoying's entry first." Lu Feng handed the information in his hand to Liu Chengdao: "After the personnel goes to work, let him handle it. You can communicate more about this situation."

When Zhu Lidong heard that Lu Feng handed Du Guoying over to Liu Cheng, he was stunned for a moment and said, "Mr. Lu, doesn't he join the marketing department of the headquarters?"

"The communication company should be placed under the R\u0026D company, and look at the development later, so as not to fail. The annual report of the group headquarters is not good, and the investors will definitely be unhappy. Let him join the R\u0026D company first." Lu Feng looked at Du Guoying and said, "Communications This is our main direction this year, the company has been registered, I am the person in charge, you are in charge of the market!"

"Thank you Boss Lu, I will definitely live up to my expectations." Du Guoying said solemnly.

Zhu Lidong still murmured when he heard such an assignment. He is in charge of the marketing department. Although he is mainly in charge of home appliances, it stands to reason that the marketing department of the entire group should be under his management. The marketing department was separated by Lu Feng.

"How's the waveguide?" Lu Feng asked Zhu Lidong.

"The sales in the first two months of the Chinese New Year were very good." Zhu Lidong returned to his senses, opened the folder and said, "The sales in January once again exceeded 50,000 units. The technical update has led to very good market feedback this time, which is very popular. They are currently in demand. Still in the process of increasing production capacity, I heard that the assembly line has been ordered from abroad.”

"The situation of Motorola and Panasonic is still the same, and the market has a stable demand. The big sale of the waveguide is caused by the price reduction, and some market thresholds have been expanded invisibly, resulting in more people flowing in. There is news. It is not good news for us that Shi Watanabe of the ROHM Group has joined Motorola and is in charge of overseas markets.”

"Some research institutions have further raised their market expectations for home appliances this year. Last year, they estimated that the sales volume of color TV sets exceeded 10 million sets. The actual sales volume of color TV sets exceeded 17 million sets last year. The growth rate is higher than their expected growth rate. Seventy percent of them are Changhong TV, which sold more than 7 million units last year, and is still a giant in the home appliance industry.

"However, this year's single-day sales have stabilized at 5,000 units. Although the market is fierce, we are confident that it will reach a minimum of 3 million units this year. And from the market share surveys given by major institutions, Changhong Home Appliances' market share in the country The status cannot be shaken. Konka, TCL and other companies in the south still have the main market in the south. The market share of Panda TV has further declined.”

"This report also predicts the pager market. They believe that this year will be the first year of the pager outbreak. Last year, pager sales were 1.73 million units, and this year is expected to double. But I think it will double. Too few and they always underestimate the market.”

"Waveguide opens the market with high technology, high stability, low price, and large wholesale. The main promotion is high quality as a breakthrough. Their fatal disadvantage is after-sales. Because it is a large wholesale, there is basically a problem, and it is difficult to find a manufacturer, but In recent years, more and more stores are repairing pagers."

Gao Zhiwei took a last look at the report and concluded: "The market demand is very large. Some institutions even believe that,

Pagers will be the mainstream in the next ten years, because the technical cost of voice calls is too high, and the country is vigorously laying out public telephone halls. Pagers combined with public telephones are the future form of domestic communication. "

After listening to his report, Lu Feng lit a cigarette, took a puff and said, "They sell 50,000 units a month, not because the market can only accept 50,000 units, but because they can only produce 50,000 units. production, and at the same time keep up with production.”

Zhu Lidong pondered for a while, and said, "Mr. Lu, our two factories were enough last year, but this year, not so much, not only the sales volume of Vipda has increased, but also overseas markets. I estimate that our products will be available this year. Production is twice as much as last year, or even more.”

Zhu Lidong is right, this year's Jiafeng Electronics is completely different from last year's. Last year, it was fully producing VCDs, while Wipda's output was less than one million units. Other home appliances were also in a mess. Not to mention the production of export products.

"Mr. Lu, why don't you get another factory area? President Jiang called me some time ago, saying that the leader over there was chatting with him, and he hoped that we would come over." Liu Cheng said.

"President Jiang? Which Mr. Jiang?" Lu Feng wondered.

"Jiang Wanmeng, isn't it your best brother?" Liu Cheng looked at him speechlessly.

"Oh! Oh oh!" Lu Feng reacted and said, "What does he mean, go to Hefei?"

"Didn't we set up a VCD base over there? Now it's completely based in Anhui, radiating to the surrounding areas, as an assembly and logistics transfer station. They mean that we will move some industrial lines there." Liucheng thought about it. Thinking: "Also, I called you several times, but you didn't answer. I want to ask when the VCD bonus will be paid."

"Dividends?" Lu Feng remembered that the VCD factory still has half of the shares, but these shares are all dividends, and the leading power is still in the hands of Jiafeng Electronics.

"Dividends will definitely be distributed to him, and it's not that I don't answer his calls. It's mainly because I'm busy, so you can talk to others. No dividends will be distributed this year, mainly because the funds need to be used for development. If he asks again, you can say that next year will definitely give it to him. His dividends are no less than 50 million."

Liucheng was a little helpless. Jiafeng Electronics was making crazy money by relying on VCDs. It was not appropriate for him to write a bad check to others.

"How many points?" Liu Chengwei said: "Many people now say that he was fooled by you back then, and if he gave them the technical rights, he wouldn't even know how many hundreds of millions of points would be distributed."

Lu Feng sighed, the company is really struggling, if it wants to open a new factory, it will be another investment. The current situation in China is different from the previous years, and the effort is definitely not that big.

Unless it is to go to some small places, but Lu Feng still doesn't want to go to small places.

"Then wait for the end of the year after the financial work, give him a certain percentage of dividends, first give him a sum of money, no more than 20 million, you know?" Lu Feng asked Liu Cheng; "At present, after our pager goes offline, What is the cost price?"

"The price of the product itself is actually not expensive. Although some raw materials are a little better than the raw materials of TV sets, it does not count the technical investment and network access fees. Things are only tens of dollars." Liu Cheng smiled and said: "A bunch of them. What is the value of plastic sheets, it is the investment in technology that is valuable."

"How much is the manufacturer's network access fee now?" Lu Feng asked.

"The prices of the major paging stations are different now. I estimate it is several million, such as 198/199/126/127." Liu Cheng thought about it and said, "I was talking to them about pricing a few days ago. , Bird is now in the end market, like two thousand eight, right?"

"Two thousand nine hundred and nine." Zhu Lidong said.

"If there were no technical barriers, this would be the most lucrative thing in the world." Lu Feng sighed with a smile.

"Now our biggest investment is how to recover the 400 million yuan. The pricing is also a problem. I think it is the same price as the waveguide. We have more advantages in sales channels." Zhu Lidong thought for a while and said: "I think at the same price, we can hit the market more quickly, and the funds will be returned faster."

Lu Feng agreed with him a little, looked at Du Guoying beside him and asked, "What do you think, tell me."

"I don't know if what I said is right or not. It's all my own thoughts, and I can't compare it with the bosses." Du Guoying said more implicitly.

"It's alright, although I said, it's not officially going to work today, or just sitting there and chatting casually." Lu Feng leaned back on the chair, picked up the cigarettes on the table, scattered one of them, and said with Erlang's legs crossed, "Also. There's nothing wrong."

"Then I'll tell you what I think. President Liu just said that apart from the technical cost, the physical cost is very cheap, which means that there is still room for decline, and we spent 400 million to buy the technology. This cost is really It’s too big. In any product competition, the price war must be the first. Since the physical cost is low and our technology cost is high, I think we will be very passive in the follow-up price war.”

"So the product can no longer be a product by itself. If you want to keep the price from being too much invaded by the competition in the same industry, you need to give the product other aspects to conduct a differentiated competition, just like steamed buns and bread."

"I don't know if what I said is right or not. My idea is that the listing will bring shocks and reduce the price, but we must stabilize the price, such as 2,600. If the price drops, it will not make people think that we are Cheap, cheap, but you have to tell the market that at this price, those people lied to you."

"Then give the product some other points, and you need to grasp the characteristics of the product audience." Du Guoying pondered for a while and said, "It's the point for them to buy this thing."

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