Return To 1990

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The other end of the phone categorically said that this matter was definitely not going to work, and that they should not even think about sealing up Guangming Electronics. Chatai felt that something was starting to go wrong.

After hanging up the phone, his face looked a little ugly. Vera on the other side saw something was wrong with him and asked, "What's wrong?"

"There was a small problem, but it didn't have a big impact. It's a foregone conclusion now, and there won't be any big waves." Chatai said, feeling like he was comforting himself.

"Yes, with such huge market pressure from you and me, and other companies have also started to engage in activities, where is there room for him to survive?" Vera smiled confidently; "Relax, even if it is No matter how powerful Monkey Sun is, he can't escape Wuzhishan."

Chatai nodded slightly, these words were a comfort.

Vera was different from Chatai. His understanding of Lu Feng was based on some information. He was just a small business that wanted to go overseas. He never understood that the headquarters valued such a person so much.

In his eyes, he could kill him with just a few moves of his fingers. However, Chatai, a loser, had been busy for so long. If he hadn't joined in, he might still have achieved nothing.

Of course, Vera would not say these words to Chatai.

"In my opinion, it is better to hold a business conference. Don't let Lu Feng hide and call him over. We can squeeze him in business and hold a conference so that everyone can take a good look!" Vera leaned on the chair. Said: "If he dares to come, I promise to let him lose this person in the Thai market."

"This is a solution. After all, the media is in our hands now, and he can't afford to make any trouble." Chatai felt that what he said made sense.

"This needs to be done quickly, how about tomorrow?"

"good!"

The two of them finished their meal and went back to the company. As soon as they arrived at the company, a vice president entered Chatai's office and said slightly nervously: "Guangming Electronics has made great efforts. This morning they started laying billboards, mobile vehicle promotions, store promotions, etc. means."

"How much has the sales increased?" Chatai asked in surprise.

"It's probably doubled from yesterday."

"How many sales were there yesterday? Even if they doubled, it wouldn't be much." Chatai said without any panic: "Go and make arrangements, organize some kind of business meeting, call Tongpala and Lu Feng, and then notify Some media will do live broadcasts when they need to, do you understand?"

"Okay, I'll do it right away!"

It had been two or three days, but there was still no action from Mu Zha. Zha Tai felt that this person was a bit unreliable, so he picked up the phone and called Mu Zha, but no one answered.

"Huh, what are you talking about with white gloves? You have the nerve to hang out with this little skill?" Chatai didn't pay much attention to him. If he didn't do anything, the 20 million baht would be his own.

What's more, in his eyes, Lu Feng has already attacked Numo. As long as the current blockade is maintained, it is only a matter of time before Guangming Electronics is silenced.

A plane took off from Bangkok Airport and its destination was New York, USA. Mu Zha changed into casual clothes, sunglasses and a mask. At this moment, he boarded the plane with the name Muhan.

"I'm afraid it will never be possible to come back in this life." Mu Zha asked the stewardess for a glass of red wine, looked at the bustling Bangkok outside the window, and slowly looked away. At least he was still alive, and he was so much better than the taller ones. too much.

The publicity was going on in full swing, but the international community did not pay attention to Guangming Electronics' publicity on the streets. Kevin hurried in with a folder and saw Lu Feng said: "Sales are starting to pick up."

"Isn't this normal? We are playing with characters and taking the path of tragedy. In addition, the people at the bottom have an expectation for the prosperity of the country. Our products and after-sales services are fine. Whoever's turn it is will die. It's not our turn to die." Lu Feng leaned on the chair and said: "After we have established a foothold, we must strengthen publicity and open more stores!"

"Will the subsequent marketing still follow this route?" Kevin felt that this brand image was not enough selling point.

"Marketing is never a route. The essence of marketing is to be close to people's hearts and integrate brands or products into consumers' lives. When you have a different feeling for a brand and it is a necessity, then next time you choose I will choose it without hesitation." Lu Feng looked at Kevin and said: "The domestic light is a kind of marketing, the real selling point is whether this light can light up, and this kind of thing cannot be used for a long time, you must learn to integrate into the local area. , take root in it.”

"I don't quite understand." Kevin wondered.

"It's just high-profile charity, donating money every year, hiding the knife behind my back, and a smile on my face, so what we have to do next is make a donation!" Lu Feng stared at him and said, "Do you understand?"

Kevin thought for a moment and said, "I seem to understand."

"Silent marketing that moisturizes things is the highest level. It's like the second uncle next door. If he tells you something good one day, you will definitely try it instead of resisting or questioning it, or even when outsiders attack him. You will also help him. No brand is immune from mistakes, so what we have to do is to become the second uncle of consumers."

Kevin understood that Tongpala's simple and honest image, coupled with his personality, coupled with the close relationship with a 'second uncle', the product quality is high. This combination can make consumers believe it without thinking. Own.

In the short term, this kind of marketing strategy is indeed very slow, but if you apply it in the long term, it will really become a brand that will not fail.

"Then why isn't it used in China?" Kevin feels that this strategy is better than the domestic multi-brand and multi-faceted strategy.

Lu Feng said nothing, silently lighting a cigarette, and then said after a while: "I don't want to lie to them."

"Then... how much is the donation?" Kevin pondered: "Even if we donate, we don't have a publicity window..."

Before Kevin could finish his words, someone knocked on the office door, and Lu Feng said, "Come in!"

The deputy general manager of Thailand came in and said to Lu Feng in English, "Mr. Lu, there is an invitation letter initiated by Chatai, scheduled for tomorrow, and just sent over."

"Let me see, don't let Tongpala attend some useless external meetings, and try to keep him from showing up as little as possible." Lu Feng said and took the invitation.

"It's not for Tongpala, but for you." The vice president handed over the invitation letter.

"For me?" Lu Feng was stunned when he looked at the words on it. It was actually a Chinese invitation, with it written in italics: It is scheduled for tomorrow (September 7) to specially invite Lu, the chairman of Jiafeng Electronics Group. Mr. Feng attended the Thailand Electronics Association Global Summit Forum.

The name is quite big, but for something that was created in such a hurry, Lu Feng could almost guess what the situation was.

"Do you want me to come forward? Have you sent an invitation to Tongpala?" Lu Feng asked.

"Sent!" the vice president replied: "I heard that two hundred and seventy media will be present tomorrow, basically including some domestic media, and there will be a live broadcast."

"Ouch, two hundred and seventy media outlets, such a huge formation and official authority!" Lu Feng raised his eyebrows and said, "They are going to hold a criticism meeting for me."

"It's better not to go to this kind of meeting. They are now risking their lives to expose this layer of membrane to ordinary people. We can't give him this opportunity." Kevin said solemnly.

"No! No, no, no!" Lu Feng shook his head repeatedly, frowning slightly and said, "We have to go. If we don't go, then let them say it. And with so many media present, didn't you just say that there are no publicity channels for donations? ? They can’t control it during the live broadcast, so let’s announce it on the spot!”

Kevin was right. If he didn't go, there was no point in letting them smear him.

"Get ready and go separately with Tongpala tomorrow." Lu Feng ordered towards Kevin; "Tell Tongpala that he should continue to maintain a simple and honest image and not good at words. Tomorrow, if they dare to attack and insult them, they will be scolded." !”

The two discussed it and decided on tomorrow's itinerary. They will also strengthen the promotion of mobile vehicles tomorrow and officially launch the event. For purchases over 100,000 baht, there will be an 8.5% discount and a price reduction promotion.

In the evening, Tongpala got the invitation, and Kevin also conveyed President Lu's thoughts. He couldn't raise much energy while sitting there. He originally thought that he would become the chairman, but with Lu Feng's promotion, he would become a celebrity. Everyone respects themselves.

But now Tongpala is simply a punching bag. He doesn't dress well and has to cry every day. If it weren't for Lu Feng's money and fame, he would have quit long ago.

"Okay, I get it."

"Remember, it's two million baht, donated to poor children to help them go to school. Do you understand?" Kevin asked again.

"clear!"

For ordinary people, it is the end of another ordinary day, but for the business world, many people feel that the sharpest storm is coming. Guangming Electronics' offline counterattack is very strong, especially the sentence "He sees it" Without seeing the light, I don’t know how many people’s hearts it has touched.

Tonight, Chatai and Vera held a dinner and invited a number of Thai business celebrities to attend in preparation for tomorrow's forum.

Although the two are heads of the branch, they are not top-notch in the business world. They spent a lot of effort to invite the biggest figure, Sompa, the big boss of the rubber industry.

"You can come, our place is really full of glory, I'd like to toast you a glass." Chatai drank the red wine in the glass generously.

Songpa didn't really want to come, it was just a favor, and some favors had to be repaid.

"You guys have been making a lot of moves recently? You are really terrible." Songpa said politely.

"I can't compare with you. If I don't work at Motorola in the future, I will still have to rely on you. With you attending tomorrow's forum, we have a ballast and we feel more at ease." Vera smiled and said: "You may not We pay too much attention to the electronics industry. Recently, a foreigner came and turned our industry upside down. We can’t sleep peacefully for a day.”

"Really? Who is he?" Songpa asked curiously.

"He's from China. This event tomorrow is for him. You have to speak more then." Chatai said flatteringly: "We juniors are being bullied so much that we can't hold our heads up!"

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