Return To 1990

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There was a simultaneous translator sitting next to John at the scene. Everything Lu Feng said had to be translated. Not many people paid attention to Lu Feng's report at the scene. Senior managers like Wei Yandan, Zhu Lidong, and Liucheng were more concerned about this year's equity dividends. , they know the company’s situation very well.

Focusing on the corporate layout next year and seeking new market growth points, apart from John, only Zhuang Yuntian is left.

Zhuang Yuntian is more eager than anyone else to know the R\u0026D budget of Jiafeng Electronics next year.

"Currently, Jiafeng Electronics Group is developing two engineering projects. The first phase of the Tianjin extra-large factory has been completed, and the second phase will be launched next year. The headquarters building is also progressing steadily. The Tianjin factory will be operational next year, and the output is insufficient. The situation will never return.”

"At the same time, the new factory will produce a new generation of integrated circuit processors, which are mainly used in new generation TVs, pagers, etc., and will also receive orders from external parties, taking our profit methods to a higher level."

"This year's development of overseas markets has been stable and improving. Although there are some ups and downs and difficulties, we can overcome them. The overseas market is a new soil and a new blue ocean. Of course, the competition in overseas markets is also more intense. We We have to face the most powerful companies in the world and compete with them, but I believe that through differentiated competition in product positioning, we will definitely be able to find a different path and find our own positioning."

"Next, let me briefly talk about the debt situation of enterprises. At present, the overall debt ratio of enterprises has been reduced, including bank loans, local loans, corporate loans, etc. The total debt totals 3 billion yuan. Let me tell you, this includes many Loans for local land, investment promotion, operating loans for subordinate enterprises, etc., the debt-to-equity ratio is less than 30%, and the overall situation is very good."

Lu Feng has not paid back the money he owed before. The decline in the proportion is due to corporate financing, fixed asset investment, and an increase in overall assets.

"The relevant data sheets are on everyone's desk. You can take a detailed look at them. Next, I will talk about the overall situation of the group's affiliated companies. As of now, we have seventeen branches, thirty-six affiliated companies, and holding companies. Twenty-nine companies, all centered on core industry layouts, have formed raw materials, parts processing, factories and other enterprises, and the industrial chain autonomy rate has reached 40%."

"Among the global supporting industries, our supporting industries are definitely the most complete, and I also believe that only the most complete supporting industries can withstand potential risks in the future changing business environment."

.....................

This is a conference to get to know the bottom of the family. It is necessary to tell everything about Jiafeng Electronics, how many assets, debts, subsidiaries, branches, industry chain autonomy rate, inherent assets, patent assets, industry status, and future development direction. , everything must be explained clearly.

In the past, Lu Feng, as the absolute controller of the company, only needed to know these things. But now it is different. Many things have completely changed.

Even if it is not a listed company, it still needs to make explanations to investors.

Lu Feng stood on the stage and talked non-stop for more than two hours. Most of the time, he did not need to look at the manuscript in his hand. He only looked down when he was talking about some specific figures.

When lunch time came, everyone broke up and went to the restaurant to eat. Feng Zhiyao followed Lu Feng closely, wanting to come up and talk.

"Hurry up and eat. The afternoon meeting is tight and there is only half an hour for dining." Lu Feng saw what he wanted to say and sat down to eat.

At 12:30, the meeting continued. In the morning, the company's development was introduced, and in the afternoon, next year's development direction and budget were discussed.

Lu Feng sat below, glanced at John who was not far away, stood up and walked over, whispering: "As for the R\u0026D investment next year, how much will you support us in investing?"

John raised his head, glanced at Lu Feng, and asked, "How much do you think we should invest?"

"I think we should invest one billion!" Lu Feng said seriously.

"One billion?"

"I'm talking about US dollars!" Lu Feng said solemnly.

As soon as this number came out, John's expression changed. It was a bit too much to invest a third of the money at once. The first thing he thought of was that Lu Feng wanted to take this opportunity to invest in the company. The money is transferred into your own money.

"What's the reason?" John frowned and said, "You didn't communicate with me before coming here."

"The reason is very simple. We need the right to speak. We need the right to speak in the fields of integrated circuits and communications!" Lu Feng said solemnly.

"These two aspects cannot be achieved overnight. What I need to see is returns, understand?" John said to Lu Feng; "I am also under performance pressure, so don't think that this money is mine."

"Of course I know, but for a company as big as Schroeder Group, it is no longer entirely based on commercial considerations. The global competition for high-end manufacturing has begun. We need to give Jiafeng some special missions. It is indeed impossible to move forward in a short time. The industry is top, but if we can enter this industry, it is completely different." Lu Feng whispered: "Europe needs it!"

Obviously, Lu Feng's attitude towards this matter has exceeded the scope of John's responsibilities. When he originally invested in Jiafeng Electronics, he did have this consideration in mind, but one billion was too much.

"I need to go back and report it!"

"Okay, let's not make any decisions about the R\u0026D company's funding at this meeting."

After Lu Feng finished speaking, he glanced at the stage and walked over. Zhuang Yuntian had already noticed Lu Feng muttering to John there and wanted to know what the two said, but he couldn't hear and could only watch eagerly. .

Returning to the stage, Lu Feng continued: "The main agenda in the afternoon is the budgets and goals of each department for the new year, as well as the direction of market development next year."

"This year, we established the Electrical Appliance City, which will also be an important terminal retail method for Jiafeng in the future. Based on the experience learned from developed countries, whoever becomes the leader in the Electrical Appliance City industry will have the initiative in terminal sales. Therefore, we plan to make a total investment of no less than 2 billion yuan in the next ten years to actively promote the implementation of electrical cities. Currently, we are only conducting pilot experiences in first-tier cities."

Lu Feng stood on the stage and boasted a lot about Electrical Appliance City. He needed to find a direction for this shareholder, a fantasy that would allow Jiafeng Electronics to continue to develop rapidly.

The reason why I set a long-term goal of ten years is because I set too much time, and before I have time to operate, others will question my investment speed.

The chapter about the Electrical Appliance City lasted for half an hour, showing the future prospects in terms of crowds, one-stop shopping, suppression of competitors, and brand promotion.

Don't say that Feng Zhiyao is so inexperienced. Zhuang Yuntian was a little excited when he heard it and kept writing it down.

"Compared with Electrical City, we must pay attention to overseas markets. Since Electrical City is heavy on assets and requires too much initial investment, it needs to be done steadily. Overseas investment will explode next year. As we all know, due to some well-known The reason is that we don’t have many choices in overseas markets, especially next year, which is expected to be even better.”

"The world is very big, and no one can make the world target us with just one sentence. In order to avoid causing heavy losses, I believe that in addition to neighboring countries, overseas markets should actively explore the European market. There are many developed countries in the European market and the market consumption capacity Extremely strong is our best choice.”

"Next year, I will also personally lead the team, mainly to conquer the European market. Here I can guarantee to shareholders that in the European market next year, the net profit will exceed one billion yuan!"

As soon as these words came out, the whole audience was in an uproar. Zhu Lidong raised his head and looked at the stage with wide eyes. Is he crazy?

Now that Jiafeng Electronics really has no business in the European market, Lu Feng starts boasting a net profit of one billion? This may be a bit unconvincing.

But Wei Yandan, Liucheng, Zhu Lidong and others who know Lu Feng all know that he is not a person who is good at boasting, so there is only one possibility left, that is, the Europeans will suffer!

"Of course I know. People don't believe me when I say it like this. However, I personally have some abilities in marketing and marketing. Although Zhu Lidong is now in charge of the marketing department, I feel that I have to go to so many developed countries. In a place like this, it is not difficult to make a profit of one billion yuan. When it comes to such a difficult moment and I need to stand up, then I am absolutely bound to do it."

John looked at Lu Feng on the stage and took the lead in applauding. If he could do it, a billion dollars in R\u0026D expenses would not be a problem. Such a person would definitely be any investor's favorite professional manager.

There was a round of applause. Lu Feng raised his hand and pressed it, and continued: "The next step is about the budget of each department. There will be a list in this regard. You can take a look at it. Last year, there was more construction in the factory and the budget was larger. This year Relatively little, mainly due to a slight increase in the budget of the marketing department, and more due to an increase in the budget of the overseas business department."

After everyone raised their hands to express approval, Zhu Lidong said happily to Liucheng next to him: "We have an extra 100 million, so we still have to talk to Mr. Lu. Life has been easier this year, and it has doubled!"

Liucheng was confused. Lu Feng went directly to the next item, the nomination process for senior management. He had just written down the budgets of all departments, but there was no R\u0026D company.

Didn't we agree on six to seven billion US dollars?

"Why didn't you tell us?" Liucheng was a little anxious.

Zhu Lidong was sulking at the side, looking like a child, and whispered: "It's over, Mr. Lu doesn't want you anymore, he has no money."

"If you are so poor, you won't be so poor as to me!" Liucheng said angrily: "Look at how hopeless you are. It's only 100 million yuan, which is still RMB."

"I doubled it, and you don't have a dime." Zhu Lidong chuckled and said, "Please treat Mr. Lu to a meal, or I'll wear some shoes for you. Let me tell you, I asked Lu Feng to go to the sauna the day before yesterday. I’ve found a dozen girls.”

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